MxMIndia

Tag: Titan Company

  • Presents sunglasses as more than fashion

    Mullen Lowe films campaign for Fastrack

    By Our Staff

     

    Fastrack sunglasses has launch a new brand campaign titled #NecessoryNotAccessory. Conceptualised by Mullen Lowe Lintas, the campaign is showcased through three multi-concept films.

     

    Said Maneesh Krishnamurthy, Head of Marketing, Eyecare Division Titan Company: “In a tropical country like ours, sunglasses are a must-have. For decades, sunglasses have been marketed as a fashion accessory only but that is not just, why they were created. With #NeccessaryNotAccessory we want to bring new users to the category and grow it by showing the consequences of missing your sunglasses on your next holiday. We believe your beach holiday will never be the same after you experience it with polarised sunglasses nor will you experience the blinding effect of the Indian summer sun with the right mirrored sunglasses. We are ‘educating’ with a Fastrack quirk.”

     

    Added Sonali Khanna – President & Head of Lowe Lintas, South: “Fastrack is a brand where we’ve always made unconventional campaigns to match their unique products. Hence, we decided to push this from merely a ‘feature-education’ piece to a fun and interesting narrative on why sunglasses are ‘Necessary not Accessory’.”

     

  • The Bengaluru-based agency has now been selected as Titan’s Social Media agency partner for the HR division

    Pink Lemonade ‘elevates’ Titan’s campus recruitment

    By A Correspondent

     

    Creative agency Pink Lemonade has recently conceived and executed an engagement campaign for Titan. The extensive college campus recruitment programme, Titan Elevate, was carried out through both online and offline channels. Pink Lemonade has now been selected as Titan’s Social Media agency partner for the HR division, according to a communiqué.

     

    The recruitment campaign spanned 10 universities all over the country. In line with the campaign theme of Elevate, Pink Lemonade created targeted messaging centered around the concept of scaling to greater heights in one’s career.

     

    Considering the young demographic, Pink Lemonade zeroed in on Social Media (Facebook in particular) as the perfect platform to promote the campaign. Further, a series of interactive contests were conceptualized for the month-long recruitment campaign. Pink Lemonade also targeted students by disseminating content through offline channels (using collaterals such as standees, posters, banners, flyers) across college campuses.

     

    Vasudha, Assistant Manager – Talent Management at Titan Company said, “The engagement campaign was a big success. We were extremely happy with the creative output of the Pink Lemonade team. We especially appreciate their active involvement at every stage of the campaign, making sure it ran as smoothly as possible. We look forward to a long and positive association with Pink Lemonade!”

     

    Speaking about the campaign, Pink Lemonade Founder-CEO Tina Garg said, “Titan Elevate is a campaign we’re extremely proud to showcase. Today, Social Media is the perfect place to tap into the youth segment, and so our marketing effort was geared towards creating and promoting content on Facebook. With a host of engaging contests, we managed to reach out to a wide audience base, ensuring the success of the campaign.”