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Tag: Titan Company Limited

  • The campaign comprises of a series of videos which portrays emotions and couples it with rationality

    Tanishq’s latest campaign celebrates goodness of gold

    By A Correspondent

     

    Tanishq has launched its latest campaign which highlights the #GoodnessOfTanishq and communicates the message that when you choose Tanishq, you choose gold that is enveloped with the blessings of every life it has touched.

     

    Conceptualised by WYP Brand Solutions, the campaign comprises of a series of videos which portrays emotions and couples it with rationality, thus bringing alive the concept of blessed gold or ‘Dua Ka Sona.’

     

    Speaking about the films, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan Company Limited said: “The campaign ‘Dua Ka Sona’ is an attempt to highlight Tanishq’s relentless commitment to various entities– environment, karigars, women and girl child. Being in Indian market for over two decades and serving millions of customers, through this campaign we wanted to bring alive the blessings and love that is reflected in our jewellery by all the beautiful hands it touches. For us, making these ‘Goodness of Tanishq’ films and working on delivering the thought behind them has been an emotional journey and we are confident these videos create a sense of responsiveness to society as a whole.”

     

    Added Amit Akali, MD & CCO, WYP Brand Solutions- What’s Your Problem: “It’s an honour to create communication for an iconic brand, which has a deeper purpose to exist. Tanishq has not just been crafting jewellery but building the lives of Karigars, communities, future of destitute women, school and, a sustainable future too. So when we got the opportunity to bring alive everything this brand does, we went about it the classical way – actually visiting the factories and townships, speaking to the Karigars, employees, the school-going children of their workers, meeting & listening to the women they had empowered through their NGOs, witnessing their initiatives implemented for recycling water and using renewable energy, trying to understand the magnitude of what the brand did other than just make jewellery. We then realised what the brand meant when they said every piece of jewellery was ‘Truly Blessed’…and the creative wrote themselves.”

     

     

  • The ad has been conceived by Lowe Lintas

    Tanishq ad film for Ahalya collection

    By A Correspondent

     

    Tanishq has launched its new campaign for its Ahalya collection. Speaking about the film, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “I believe that every Indian woman has an inner radiance that shines through whatever she does. At Tanishq, we’re launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The TVC captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them.”

     

    Added Sagar Kapoor, National Creative Director at Lowe Lintas: “The intent for the high value diamond collection Ahalya was to push both the style and substance elements. Hence the idea of Tej. The inner radiance present both in a diamond and a woman. We have tried to bring alive the idea of Tej in aesthetics and philosophy.”

     

     

  • Tanishq launches a series of videos for their new campaign “Welcome to Tanishq – Aapke apne hain hum”

    Tanishq launches new ad films

    By A Correspondent

     

    Tanishq has launched its latest ad campaign created by Lowe Lintas. The campaign speaks about “customisation, purity and range of products” that Tanishq offers to their customers.

     

    Speaking about the film, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan Company Limited said: “Through this campaign, ‘Welcome to Tanishq – Apke apne hain hum’, we wanted to depict the crucial aspects like customisation, purity and wide range of products; that Tanishq aims to provide to each of their customers, along with best in class retail experience. The making of these series of videos and working on delivering the thought behind them have been a pleasure and we hope these would go on to serve their purpose well.”

     

    Said Sagar Kapoor, Creative Head at Lowe Lintas: “The creative challenge for us was to communicate the little known, but very relevant, aspects about the brand in an interesting way. Our inspiration came from the actual experiences of the store staff. They have seen the customers react in the most delightful way when they were told about things they weren’t aware of like customization, regional jewellery etc. This to us was a great way of giving them information on Tanishq, just the way they will accept it.”

     

     

  • This campaign targets women travellers to ‘Try and Buy’ at airport departure zones

    Milestone Brandcom executes unique AR installation for Tanishq

    By A Correspondent

     

    Tanishq has taken a step to be more accessible to its customers by launching into the AR experience at the Bangalore and Delhi airports. This campaign targets women travellers to ‘Try and Buy’ at airport departure zones.

     

    Milestone Brandcom, the AOR agency for Titan Company Ltd, has created a unique engagement opportunity targeting frequent women travellers at the Bangalore and Delhi airports through a unique interactive kiosk showcasing their range of products through interactive augment realty.

     

    Sharing her thoughts on the launch of AR experience, Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said: “Tanishq has always aimed at providing the best for our customers and this fascinating initiative of AR experience is one such approach to achieving that objective. Consumers have the option of browsing through multiple jewellery pieces virtually with just one click, try, and buy. This is placed real-time on the customer at the screen and is a definitive way to strengthen the retail connection between the brand and its customers; a transformative step to how India will shop and purchase jewellery in the near future.”

     

     

  • The film tells the story of one such woman, who despite being a successful CEO decides to change direction in her life

    Solitaires by Tanishq celebrates women the way they are

    By A Correspondent

     

    Tanishq has unveiled a new film conceptualised and developed by Lowe Lintas telling the story of a woman who, despite being a successful CEO, decides to change direction in her life.

     

    Speaking about this film, Deepika Sabharwal Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited, said: “With this film, we target progressive, career-oriented women who have achieved something in their life by following their heart and doing things which they really want to do.  A Tanishq Solitaire is a marker of their success for everything they’ve achieved, and still keep going. More and more women are indulging in buying jewellery because they are financially independent & believe in indulging on themselves.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “It takes great courage to change the course of your life after a certain point, but we’re noticing a lot of women doing it. After all, ambition has no age, and this film is an ode to every such woman, who’s slowly and steadily turning into the woman she’s always wanted to be. “

     

     

  • Each watch has been created keeping in mind the sensibilities of the young Indian woman

    Ogilvy creates new film for Titan featuring Masaba Gupta

    By A Correspondent

     

    Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga’s legacy of creating stunning time pieces and Masaba’s quirky approach to design. Each watch has been created keeping in mind the sensibilities of the young Indian woman.

     

    Conceptualised by Ogilvy Bangalore, the film is fun, playful and embraces the flamboyant use of traditional motifs. And for this very reason, it created an advertising campaign which reflects this essence of the collection. ‘#TickTalk’ is a conversation about tradition, design, quirks and time with Masaba Gupta.

     

    Said Mahesh Gharat, Chief Creative Officer, Ogilvy Bangalore: “It’s for the first time that Titan Raga has collaborated with fashion designer Masaba to launch a collection of this kind. It’s quirky, young and playful. We wanted the communication to reflect that same essence. And appeal to women in their 20s. The film showcases the watches in their true glory and the narrative complements the philosophy behind the collection. Right from the concept stage to the final output, this film is the perfect example of how the team at Ogilvy worked in tandem with Vijay and Dharam of Hungry Films, to create this world of imagination and wonder.”

     

    Added S Ravi Kant – Chief Executive Officer, Watches & Accessories Division, Titan Company Limited: “We have associated with Masaba Gupta, a leading designer known for her striking motifs and bold designs that resonate with the ‘Young Woman’ of today. This partnership has resulted in unique and differentiated designs; each timepiece has a unique story to tell. This Limited Edition Collection blends the Feminity and Romance of Raga with the Tribal and Pop Art signature look of Masaba. The Titan Raga-Masaba Collection is a testament to the Raga brand which has elegantly and fashionably evolved over the years to suit every woman and every occasion.”

     

     

  • An ode to the most anticipated festival of the year, this film depicts what the occasion really means to people

    Tanishq’s latest film brings alive cultural sensibilities

    By A Correspondent

     

    Durga Pujo is one of the biggest community celebrations in the country And Tanishq has unveiled a new film, conceptualised by Lowe Lintas, for its festive collection ‘Aagomoni’.

     

    Speaking about the campaign, Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limited, said: “Pujo is one of the most revered festivals for Bengalis and to mark this celebration, we at Tanishq, have launched the special Aagomoni collection. We believe that the beautiful designs from this collection make it a must have for Pujo. The Aagomoni collection has a special piece for each of the five days leading up to the main Pujo. With this collection, we encourage our Bengali customers to celebrate Pujo by indulging in exquisite jewellery from Tanishq. Jewellery that is crafted with the purest gold and that offers you superior designs.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “We were aware that the ad is going to be playing on the days leading up to Pujo, and so we wanted to make a film that resonated with people’s anticipation. Highlighting the madness that goes on behind preparing for Pujo, we tried to recreate the joy that the festival brings them.”

     

     

  • The values evoked by the film are also reflected in the new product range of Sonata that includes contemporary designs and features to complement the style requirements of today’s consumer

    Sonata re-positions itself to capture bold attitude of today’s consumer

    By A Correspondent

     

    Sonata has launched its new campaign with a TVC on the theme – Jo Karein Khud Par Yakeen. The new communication is part of Sonata’s repositioning campaign.

     

    Elaborating on the new communication, Suparna Mitra, Chief Marketing Officer, Watches & Accessories, Titan Company Limited said: “Today, all strata of society are driven by ambition and the hunger to succeed. We feel that Sonata can connect with this attitude by being a marker of bold choices made by our consumers. This aspiration cuts across age and gender where people want to make a much better life, without holding themselves back.”

     

    Speaking on the concept, Hari Krishan, President, Lowe Lintas said: “We wanted the new brand positioning to call out the feeling of optimism and self-belief. Using Lowe Lintas’ patented tool Brand PoV, we developed a point of view for Sonata which was articulated as ‘Fearless makes progress limitless’ amplifying the user-imagery and attitude and underlining the role of the brand as a  ‘Marker of bold decisions.”

     

     

  • The latest ad film by Tanishq depicts the joy behind the traditional harvest festival of Kerala

    Tanishq promotes latest offering, Samriddhi on eve of Onam

    By A Correspondent

     

    Onam is coming up and Tanishq’s latest film for its Onam collection – Samriddhi captures the festive spirit.

     

    Speaking about the film, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limited, said: “On the occasion of Onam, people purchase new clothes, jewellery, gifts, decorations, food preparations and much more to celebrate the festival. With the Samriddhi Collection by Tanishq, Keralites can start a new tradition to buy unique jewellery from Tanishq for this auspicious occasion. Whether it’s a festival or any special occasion, Tanishq has something to offer each of its customers while aiming to build a strong bond and a deep connection”.

     

    Added Hari Krishnan, President, Lowe Lintas: “Kerala is an important market for jewellery and Keralites are extremely discerning consumers. Onam is a festival that’s proudly celebrated by all of Kerala and it’s a time when most families have a hectic social life. In this context, we wanted to capture how Tanishq can play a role in strengthening relationships. Our team’s understanding of the Malayali mindset has helped in capturing the small nuances in a relationship beautifully.”

     

  • The brand’s latest ad film discovers the true essence of the traditional festival

    Tanishq unveils brand campaign celebrating Varamahalakshmi

     

    Jewelry brand Tanishq has released a new brand campaign to coincide with the Varamahlakshmi festival.

     

    Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, said: “India is a land of festivals and we felt the need to address all the occasions that contribute towards the expression of love and respect towards your family, society and values. Tanishq wants to create a more personal bond with the customers and connect with them at a deeper level through festivals like Varamahalakshmi. This film shows how the meaning of marriage and companionship has evolved with time and beautifully captures the relevance of festivals in the new age society.”

     

    Added Hari Krishnan, President, Lowe Lintas: “Every festival in India, has a cultural, religious and regional context. Tanishq has always redefined human relationships and it is this aspect of the brand that we’ve tried to bring alive in the context of the Varamahalakshmi festival, which is an important festive occasion in South India.”

     

    Said Rajesh Ramaswamy, Executive Director, Lowe Lintas: “It is always very exciting for us when we get opportunities to explore newer cultures, traditions and languages. So, for the first time, we’ve made an ad for a popular festival down south, ‘Varamahalakshmi’. An important part of the festival is that the women observe a fast to invoke the goddess home. In this ad, the husband finds an opportunity to express love and gratitude towards his wife, for carrying out the tradition with such devotion. The friendly banter between them adds to the charm of their relationship.”

     

  • The brand's latest ad film discovers the essence of the traditional festival

    Tanishq celebrates Teej in new TVC

    By A Correspondent

     

    Indian festivals are known for their deep-rooted traditions and specific regional influences. Some of these are of course regressive, but like various Tanishq commercials of the past, there’s a progressive touch.

     

    Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, says, “With India being such a diverse market, we agreed that it was time to talk to our customers on a more personal level – by showcasing local festivals like Teej. This film shows how relationships have evolved and beautifully captures the celebration and love that Teej is all about.”

     

    Added Rajesh Ramaswamy, Executive Creative Director, Lowe Lintas: “Tanishq has always been progressive in their communication and the Teej film is no different. The simple act of an elderly man defying tradition and fasting for his wife is an inspiration to reinterpret traditions for modern times.”

     

  • The latest film by Tanishq brings to the forefront the Jewels of Royalty and showcases how the collection is a perfect example of royalty

    Deepika Padukone in new Tanishq campaign

    By A Correspondent

     

    Tanishq brand ambassador Deepka Padukone stars in the latest film by the branding highlighting the jewels of royalty.

     

    Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited said: “Throughout time, women are known to remember important dates and memories. As a category, jewellery has always been one to which fond memories and great stories are commonly associated. In our latest film for the Jewels of Royalty collection, we bring alive this emotion in a different story, featuring Deepika Padukone. The film showcases her fondly remembering the time spent portraying the role of a queen. We believe that the pieces from this collection will create a special place in the minds of our consumers; one that they will cherish and create memories with.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “We have always explored and borrowed stories from Deepika’s real life. And while earlier we explored her relationships with her family and colleagues, this time we decided to show her as an actress behind the scenes. The jewellery is inspired by Indian royalty and we knew that Deepika is to play a queen in her upcoming movie. We found a nice connection in the fact that though the collection is largely traditional, this would make the story a lot more contemporary. In the film, we’ve tried to express what feeling of being a Queen could be, even for Deepika who’s a huge celebrity herself”

     

    Said Hari Krishnan, President, Lowe Lintas:  “Tanishq makes a woman feel extra special. We’ve tried to amplify that with an interesting use of a celebrity brand ambassador”.