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Tag: Tista Sen

  • To provide gender-balance in advertising and creative excellence

    Tista Sen joins hands with Rediff to launch Ladyfinger, an all-women ad agency

    By Our Staff

     

    Tista Sen
    Tista Sen

    Senior advertising professional Tista Sen has joined hands with Rediffusion to set up Ladyfingeer, an all-women advertising agency. Based in Mumbai, Ladyfinger, as a communique notes, “aims to challenge norms, break barriers, and create positive change in the Indian advertising landscape”. Adding: “With a mission to elevate women’s voices and perspectives, Ladyfinger is driven by a vision of inclusivity, empowerment, and creativity. The agency is founded on the belief that though a vast majority of Indian advertising is targeted at women consumers, the female perspective is either missing in most of the communication or is largely characterised by casual gender stereotyping.”

     

    Led by Sen, who will be its CEO and CCO, the agency will be peopled by a team of accomplished professionals and supported by a powerful panel of women advisors with extensive experience in advertising, marketing, branding, media, Bollywood, architecture and law.  Ladyfinger will offer a full range of services including creative services, strategic planning communication, insight mining, policy and content development across all media platforms.

     

    “It’s about time, said Sen in a statement. “At Ladyfinger our team of talented women bring a fresh and unique approach to advertising, fuelled by our collective passion for creativity, diversity, and innovation. We believe we can unshackle brands to generate more business and there is an opportunity across beauty, finance, nutrition, personal care, banking and yes even real estate.  We are committed to driving a positive change in the advertising world and beyond and we believe that our all-women agency will make a significant impact.”

     

    Added Dr Sandeep Goyal, MD Rediffusion: “Most brands don’t quite do justice to a woman’s point-of-view. Women today are not just the primary buyers of most FMCG brands, but are also big drivers of banking to beauty, wellness to wanderlust. Ladyfinger will represent the woman customer in the buying process and help brands think afresh, think anew.  Tista brings tremendous brand building expertise to Ladyfinger; she has got together an awesome team. I am sure Ladyfinger will considerably stir things up in Indian advertising.”

     

    Said Tanya Goyal, Chairperson Ladyfinger and Director Rediffusion: “The team is diverse; their experience rich and varied. And Rediffusion as the parent will provide resources such as Red Lab and Rediffusion Studios to help the new agency.”

     

    The Ladyfinger panel of advisors include Juhi Chaturvedi, Bollywood movie writer; Srishti Behl CEO Phantom Films; Malvika Mehra, Independent creative director; Nonita Kalra, Editor in chief Tata Cliq Luxury, Ashwini Deshpande, Co-founder Elephant Design; Nirmika Singh, Executive Editor Rolling Stone India; Bindu Sethi, Strategic Brand Consultant; Geeta Rao, Ex Beauty and Health Director Vogue; Sakshi Choudhary, Founder Indian Creative Women; Alyna Haji Omar, Founder Audacity Sri Lanka, Communication Strategist Editor Co. and Sheetal Kumar, High Court Lawyer.

     

  • It features second in a three-part mini-series of Covid Communicators featuring Tista Sen

    IAA unveils campaign second in Covid Communicator series with Tista Sen

    By A Correspondent

     

    Tista Sen

    The International Advertising Association (IAA) India Chapter has launched its second in a three-part mini-series of Covid Communicators featuring Tista Sen, Regional Creative Director, Wunderman Thompson.

     

    Notes a communique: “Tista, well-known in the industry as a creative leader, is one of the extraordinary people who have created a unique communication (pro bono) under these extraordinary times of lockdown. Known for her positive attitude, she puts forth a message of hope and positivity using the magic of memories about Mumbai. The film has been made by Hansa Events as their contribution to the industry.”

     

     

  • The innovation caters to the evolving grooming needs and the basic human need for variety

    ITC Engage launches two-in-one pocket perfumes

    By A Correspondent

     

    ITC’s Engage On has launched its latest range with the Engage On 2in1 perfume spray, a format which combines two fragrances in one pocket perfume pack.

     

    Speaking about the commercial, Tista Sen, Regional Creative Director, Wunderman Thompson said: “Two perfumes in one pack promises to revolutionise the market. A young couple chooses to romance during the day and party all night long aided by the choice of perfume in their pocket. Cool, compact and so on trend this is every millennial must have this season.”

     

     

  • Priya will now drive creative excellence for clients across JWT Bangalore, Chennai and Hyderabad

    Tista Sen and Priya Shivakumar elevated at JWT

    By A Correspondent

     

    J Walter Thompson has announced the elevation of Tista Sen as Regional Creative Director. Sent, currently a National Creative Director, will now have the additional oversight of JWT Sri Lanka.

     

    Additionally, Priya Shivakumar, currently Executive Creative Director of JWT Bangalore, has been promoted to National Creative Director. Shivakumarwill now drive creative excellence for clients across JWT Bangalore, Chennai and Hyderabad.

     

    Tarun Rai

    Commenting on the promotions, Tarun Rai, CEO, J Walter Thompson said: “Both Tista and Priya are exceptional creative professionals and their promotions are richly deserved. They have helped build so many brands and have been true ambassadors of JWT. In their new roles, Senthil and I, expect them to provide creative leadership across geographies.”

     

     

    Senthil Kumar

    Added Senthil Kumar, CCO, JWT: “Tista and Priya are two of our best creative leaders, now empowered to lead from the front and drive creativity across the country and beyond.”

     

     

  • It highlights the pulse points in the body that are best for spritzing and make the fragrance last longer

    Engage highlights core USP of its new offering in latest campaign

    By A Correspondent

     

    Fragrance brand Engage has unveiled a new thematic campaign to introduce its range of perfume sprays for men and women. In this new television commercial directed by Subir Chatterjee of Whitelight Films, Engage highlights the pulse points in the body that are best for spritzing and make the fragrance last longer.

     

    Said Tista Sen, SVP & National Creative Director, J. Walter Thompson: “The new communication focusses on the longing and yearning that perfume can evoke in romance. Imagination and fantasy is captured through young lovers who cannot wait to meet. Perfume on the pulse points heightens ‘playful chemistry’ which is the raison d’être of the brand and brings lovers together through a powerful line that says it all: where do you want to be kissed?

     

    Added Sameer Satpathy, Chief Executive Personal Care Products Business at ITC: “Engage is synonymous with the proposition of ‘playful chemistry’, and the new thematic campaign ‘The Fantasy’ further reinforces its strong credentials as a perfume of choice for couples in love. With the evolving attitude and lifestyle of consumers, the segment offers an enormous opportunity to educate and drive category growth. Spritzing on pulse points is an important aspect rooted in the core of desirability and a perfume spray’s functionality”.

     

  • A cool and uniquely new way to engage in the new language of love anytime, anywhere

    ITC’s next is the innovative Engage ON pocket perfumes

    By A Correspondent

     

    ITC Limited has unveiled an aggressive promotional plan for its handy perfume Engage-On.

     

    Speaking about the launch, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited said, “Engage On is an innovation in the category of perfumes. The Pocket Perfumes developed for the youth is designed around the core benefits of desirability, affordability and convenience. Crafted by international fragrance experts, Engage On offers an enormous opportunity to educate and drive the growth of perfumes.”

     

    The communication illustrates the brand philosophy and defines Engage On further. Directed by AbhinayDeo and music composed by DhruvGhanekar, the film highlights the brand proposition of playful chemistry with Engage On bringing in the confidence of smelling great anytime, anywhere.

     

    Commenting on the creative, Tista Sen, SVP & National Creative Director, J. Walter Thompson said: “A pocket full of perfume is what the new Engage communication promises. The ‘must have’ for every young couple getting to know each other a little closer. The secret is theirs alone and the viewers and that’s what makes it enjoyable. With this new product innovation, perfume needn’t be just what sits on your dressing table but something you can carry with you. And use it anytime, anywhere. It’s romance on the go and that’s what the TG will identify with.”

     

    “A perfect little innovation by ITC. It was so much fun working on the pocket campaign. The TVC gives us a glimpse into a sweet little love story between two young people. The fun is that only the viewer knows their secret, which is engage pocket perfumes.” added Simone Patrick, Senior Creative Director, J. Walter Thompson.

     

  • The Capricci, campaign creatively depicts the different moods of a woman through seven nose pin jackets

    Forevermark unveils latest campaign for Capricci

    By A Correspondent

     

    Forevermark has announced its first India specific advertising campaign for Capricci.  The campaign is a reflection of the many expressions and choices of the modern Indian woman. The campaign has been developed and conceptualised by J. Walter Thompson India (JWT, India) and produced and directed by Prashant Issar Sippy of Tubelight Films.

     

    Conceptualized on the idea of ‘Wear What You Feel’, the Capricci, campaign creatively depicts the different moods of a woman through seven nose pin jackets. In the commercial, the diamond at the core represents the beauty and inner strength of women while the different jacket shapes signify the various sentiments and the versatile personality of women. The campaign also showcases the versatility of the Capricci collection which includes one classic Forevermark diamond nose pin, seven exclusive jackets for everyday of the week, two Forevermark diamond stud earrings and one charm bracelet. The jackets can be interchanged and worn as different nose pins. Alternatively, the jackets can also be attached as charms to the bracelet.

     

    Talking about the campaign, Sachin Jain, President, Forevermark commented, “We at Forevermark are proud to launch our first ever India based campaign. The inception of the collection was made in our Diamond Acquisition Study which showed that the nose pin is the second most widely purchased item next only to finger rings. The collection and the campaign pay homage to the modern women of today who are confident, versatile and have their own unique ways of expressing themselves. The campaign showcases different facets of a contemporary Indian woman through simple day to day situations that are significant to her and bring meaning to those around her.”

     

    Tista Sen, National Creative Director, JWT, India added, “This is the first time Forevermark has explored diamonds in the nose pin category. Something traditional, that is still very modern. We called the collection, The Capricci Nose Pin Collection. Capricci means mood in Italian. This allowed us to beautifully capture the essence of a woman’s different moods through beautiful pieces of jewellery. Our objective was to bring out the versatility of the product, which includes a nose pin stud with seven inter-changeable jackets, a charm bracelet and stud earrings. A collection that will connect with today’s young women as much as the sequences we’ve used our protagonist in. Whenever you work on an iconic brand, especially one as prestigious as Forevermark which is part of the De Beers Group of Companies, you suddenly feel like a part of its history.  And we’re going to make history once again, by creating pieces of work that are as exquisite as the jewellery we’re advertising.”

     

  • The campaign will convey the advantages of opting for PNG Jewellers through a captivatingly shot commercial featuring Salman Khan

    Salman Khan kicks off high-decibel integrated campaign for PNG Jewellers

    By A Correspondent
    PNG Jewellers has unveiled their new campaign ‘ParamparaAchchaiki’ with Bollywood superstar and global brand ambassador Salman Khan.

     

    ‘ParamparaAchchaiki’ stands for all 184 years of excellence and experience of serving customers and the glorious heritage. PNG Jewellers is renowned for their rich history and evolution. It’s their quality of services and quality of products that kept the brand in the top league for almost two centuries.

     

    Salman Khan has played an integral role in familiarizing the brand with global consumers in the past one year. PNG Jewellers has migrated frombeing a regional centric brand to an international one and now is planning to revamp the brand image by highlighting their glorious heritage. The campaign will conveythe advantages of opting for PNG Jewellers through a captivatingly shot commercial featuring Salman Khan.

     

    The adis directed by TejalPatni, the mastermind behind some of the most popular ad films like Jabong for Alia Bhatt, Swarovski, Capresse, and many more.

     

    “This is an exciting initiative, PNG Jewellers as a brand takes great pride in our history, heritage and legacy. Highlighting those elements in our latest campaign ‘ParamparaAchchai Ki’ will add a lot to the brand value. We are glad to have our global brand ambassador Salman Khan as the face and we intend to create an innovative and meaningful campaign”, Chairman and Managing Director of PNG Jewellers Saurabh Gadgil stated.

     

    Tista Sen, NCD, JWT commented, “PNG Jewellers with their rich heritage is a familiar brand that evokes an emotion. And it is this emotion the brand film captures. Be it gold, diamond, exquisite neck pieces, stunning earrings and elegant bangles they are all mark of the tradition and brand legacy that only PNG Jewellers can claim. Salman epitomizes these similar values and takes us through the rich legacy with lyrical images that linger on.”

     

  • The juries for Titanium and Integrated, Press, Outdoor, Radio and Film Craft categories are announced

    Tista Sen, Malvika Mehra, Tapas Sen & Abhijit Chaudhuri join Prasoon Joshi in first list of Cannes Lions jury

    By A Correspondent

     

    Tista Sen, Malvika Mehra, Tapas Sen and Abhijit Chaudhuri join Prasoon Joshi in the first list of Cannes Lions jury announced yesterday. While Mr Joshi is Jury President of the coveted Titanium and Integrated category (as announced earlier), Ms Mehra will be adjudicate in the Press category, Ms Sen in Outdoor, Mr (Tapas) Sen in Radio and Mr Chaudhuri in Film Craft.

     

    Commenting on this year’s jury line-up, Philip Thomas, CEO of Lions Festivals says, “We are delighted to welcome this group of high calibre professionals to judge entries and award creative excellence in their respective categories. Every year the outcome of the judging process at Cannes Lions sets new benchmarks in creative communications for the global industry. By pulling together this collection of leading names we can expect the outcome of the jury’s deliberations to continue to achieve this.”

     

    The entire list of the juries for the five categories is as follows:

     

    Titanium & Integrated

     

    Prasoon Joshi, Chairman, CEO and Chief Creative Officer, India & South Asia, McCann Worldgroup – Jury President

    Alexandre Herv̩, Vice President РExecutive Creative Director, DDB Paris, France
    Anselmo Ramos, Founder, David, Brazil
    Gaston Legorburu, Worldwide Chief Creative Officer, SapientNitro, Global
    Jacki Kelley, CEO North America & President, Global Clients, IPG Mediabrands, Global
    Katrien Bottez, Executive Creative Director, Duval Guillaume, Belgium
    Kentaro Kimura, Co-CEO, Executive Creative Director, Hakuhodo Kettle, Japan
    Kevin Brady, Executive Creative Director, Droga5, USA
    Steve Vranakis, Executive Creative Director, Google Creative Lab, UK
    Tor Mhyren, President/Worldwide Chief Creative Officer, Grey, Global

     

    Press

     

    R̩mi Babinet, Founder and Creative Director, BETC, France РJury President

    Alvin Lim, Group Creative Director, Draftfcb, China
    Damisa Ongsiriwattana, Creative Director, JWT Bangkok, Thailand
    Damon Stapleton, Executive Creative Director, Saatchi & Saatchi, Australia
    Danilo Boer, VP Senior Creative Director, BBDO New York, USA
    Darren Bailes, Executive Creative Director, VCCP, UK
    Fernando Tchechenistky, Executive Creative Director, DDB, Argentina
    Gabriel Roman, President/General Creative Director, Lowe Ginkgo, Uruguay
    Götz Ulmer, Executive Creative Officer, Jung von Matt/Alster, Germany
    Juan Silva, Executive Creative Director, Shackleton, Spain
    Kalpesh Patankar, Creative Director, Y&R Dubai, UAE
    Leslie Sims, Executive Creative Director, McCann NY, USA
    Malvika Mehra, National Creative Director & Executive Vice President, Grey Worldwide, India
    Marcelo Reis, Creative VP and Partner, Leo Burnett Tailor Made, Brazil
    Mariana O’Kelly, Joint Executive Creative Director, Ogilvy & Mather, South Africa
    Maurice Wee, Creative Director, Bartle Bogle Hegarty, Singapore
    Nuno Jerónimo, Partner & Creative Director, O Escritório, Portugal
    Volkan Karakasoglu, Creative Director, TBWA\Istanbul, Turkey

     

    Outdoor

     

    Jose Miguel Sokoloff, President, Lowe Global Creative Council & Co Chairman and CCO Lowe SSP3 Colombia – Jury President

    Alemsah Ozturk, Chief Happiness Officer, 41? 29!, Turkey
    Brett Morris, Chief Executive Officer & Chief Creative Officer, Draftfcb, South Africa
    Cristina Tin Sanchez, Executive Creative Director, BBDO Guerrero, The Philippines
    Darren Spiller, Executive Creative Director, DDB Group Melbourne, Australia
    Eugene Cheong, Chief Creative Officer, Asia Pacific, Ogilvy & Mather Asia Pacific, Singapore
    Gigi Lee, Executive Creative Director, Y&R Malaysia, Malaysia
    Gonzalo Ricca, Executive Creative Director, DON, Argentina
    Jeff Kling, Chief Creative Officer, Fallon Worldwide, USA
    José Valdir Bianchi, Art Director, Agência Mood, Brazil
    Juan Sanchez, Chief Creative Officer, TBWA\España, Spain
    Keiichi Higuchi, Creative Director, Dentsu, Japan
    Kevin Lee, Executive Creative Director/Partner, Leagas Delaney, China
    Luis Elizalde, Executive VP Chief Creative Officer, Saatchi & Saatchi, Mexico
    Matthieu Elkaim, Executive Creative Director, CLM BBDO, France
    Stefan Kolle, Founder and Chief Creative Officer, Kolle Rebbe, Germany
    Tista Sen, National Creative Director & Senior Vice President, JWT India, India
    Vicki Maguire, Deputy Executive Creative Director, Grey London, UK

     

    Radio

     

    Tony Hertz, Owner & Creative Director, Tony Hertz: Radio & Brand Sound, The Philippines – Jury President

    Danny Searle, Chief Creative Office/Vice Chairman BBDO Asia, BBDO, Singapore
    Emma Eriksson, Creative/Partner, Le Bureau, Sweden
    Felipe Luchi, Creative Vice-President, Lew’Lara\TBWA, Brazil
    Jan Leube, Chief Creative Officer, Y&R, Germany
    Josh Rabinowitz, EVP/Director of Music, Grey Group, USA
    Max König, Creative Director, Simple, Chile
    Raf Debraekeleer, Producer – Director, Cobra Radio Brewery, Belgium
    Rafael Arnau, Producer, Composer, Sound designer, Rafael Arnau Freelance, Spain
    Shane Bradnick, Executive Creative Director, DDB, New Zealand
    Simon Blaxland, Owner, Blazland Productions, UK
    Tapas Sen, Chief Programming CrOfficer, Radio Mirchi, Entertainment Network, India
    Tom Eymundson, Partner, Director, Pirate Group, Canada
    Vanessa Pearson, Executive Creative Director, House of Brave, South Africa
    Victoria Marie Evensen, Copywriter, Dinamo, Norway
    Vince Lagana, Creative Director, Leo Burnett Sydney, Australia

     

    Film Craft

     

    Brian Carmody, Co-Founder, Smuggler, USA – Jury President

    Abhijit Chaudhuri, Director, Q.E.D. Films, India
    Augusto Gimenez Zapiola, Director, Argentinacine, Argentina
    Corey Esse, Managing Director/Executive Producer, Exit Films, Australia
    Felipe Vellasco, Director, Sentimental Filme, Brazil
    Jenny Gadd, Head of Integrated Production, Johannes Leonardo, USA
    Kerstin Heffels, Producer, Heimat, Germany
    Martin Loraine, Deputy ECD, AMV BBDO, UK
    Pia Dueholm, Executive Agency Producer, INGO Stockholm, Sweden
    Roel Welling, Director, Wefilm, The Netherlands
    Thierry Buriez, Creative Director, Being, France

     

    With the introduction of the new Product Design category, a total of 17 juries will be judging in Cannes this year. Members of the remaining 12 juries will be announced shortly. Cannes Lions, the world’s leading celebration of creativity in brand communications, will take place 15-21 June at the Palais des Festivals in Cannes, France. For information on how to enter work, or register to attend, please visit www.canneslions.com.

     

  • JWT India has released its second video for Portfolio Night 11, featuring its National Creative Director, Tista Sen

    JWT releases its second ‘Eye-Opener’ video for PN 11

    By A Correspondent

     

    JWT India has released its second video for Portfolio Night 11, featuring its National Creative Director, Tista Sen. JWT India is championing Portfolio Night 11, being held at its offices in Mumbai on May 22.

     

    The latest video is in continuation with JWT’s theme for Portfolio Night 11, ‘An Eye-Opener’. It busts yet another advertising myth about how women cannot make it big in creative! The latest video can be viewed on the JWT-Portfolio Night Facebook page www.facebook.com/portfolionightmumbai11.

     

    Advertising students were asked to tweet @pnmumbai11 on their thoughts on advertising; the wackiest of tweets are being selected to create posters and films and this was one such tweet. The 360 degree crowd-sourced campaign includes social media, posters, videos, hoardings and radio spots. JWT is partnering with Radio Mirchi, DNA Newspaper, Exchange4Media and CNBC Awaaz as its media and broadcast partners for JWT-Portfolio Night 11.

     

    Portfolio Night 11 promises an evening with the country’s top creative directors who, while interacting with young creatives, will also choose the ‘All Star’ of the evening. The ‘Portfolio Night All-Star’ is an event where the most talented young creative from each Portfolio Night event is selected and flown to New York to compete at Portfolio Night All-Stars competition in New York City in August 2013.

     

    Participants can register on their respective city’s page on the Portfolio Night website http://portfolionight.com/11/ and click on the “Buy Tickets” button for a registration. This will take them to that city’s online ticket purchasing system. An e-ticket will be issued to the participant as a permit to enter the event in Mumbai on May 22, 2013.

     

    Scheduled to take place simultaneously in over 20 cities on this date across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo and Toronto amongst others, Portfolio Night is an annual property of ‘Ihaveanidea’, the creative founders and the world’s first and largest community of the international advertising industry.

     

    The full list of creative directors participating in JWT-Portfolio Night 11 is available at http://portfolionight.com/11/mumbai.