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Tag: Tipping Point

  • It offers a host of web series, short films and non-traditional formats with unconventional narratives

    Viacom18 Studios unveils new logo for content arm, Tipping Point

    By A Correspondent

     

    Viacom18 Studios has unveiled a new logo of Tipping Point, its digital content arm. It offers a host of web series, short films and non-traditional formats with unconventional narratives. The new identity designed by Avant Garde Films depicts Tipping Point as a platform that, notes a communique:  “creates bold, engaging and path breaking content for online audiences”.

     

    Commenting on the thoughts behind the logo, Sohini Mitra, from Avant Garde Films said,: “We adapted a more focussed approach as Tipping Point wanted to target the youth.” Added Abhishek De from Avant Garde Films: “The creative process began with rigorous brain storming when we zeroed in on the concept of giving the logo a rustic look keeping the background vibrant. We have also retained the essence of Mumbai with subtle elements that will catch instant attention of the audience.”

     

     

  • To launch a host of web series, short films and non-traditional formats under the brand

    Viacom18 Motion Pictures launches digital content brand, Tipping Point

    By A Correspondent

     

    Viacom18 Motion Pictures announced the launch of its digital content brand – Tipping Point. The brand will extend the Viacom18 Motion Pictures ethos by creating content for online audiences. The brand will offer a host of web series, short films and non-traditional formats with unconventional narratives, notes a communique.

     

    Commenting on the development, Ajit Andhare, COO, Viacom18 Motion Pictures said: “Having conquered the big screen through unconventional narratives, it is time for Viacom18 Motion Pictures to make its mark in the rapidly emerging digital content space. Tipping Point – our digital content brand will appeal to consumers looking for edgy, contemporary, provocative yet relatable content typically missing in the traditional or mainstream media. Through Tipping Point, Viacom18 Motion Pictures will evolve from being a film studio into a holistic content studio, reaching beyond theatrical offerings into millions of screens on mobile & personal devices with its unique storytelling.”

     

    The list of soon to be launched web series include – ‘X Ray – Selected Satyajit Shorts’, a 12-part series presentation directed by the National award-winning filmmaker, Srijit Mukherji, an untitled crime thriller created by Imtiaz Ali, ‘Jamtara’ a story about a small district in Jharkhand, known to be India’s phishing capital, directed by Soumendra Padhi and ‘Best Days’, a psychological thriller by Abhishek Sengupta of the web-series Lakhon Mein Ek fame.