Tag: Tinkle

  • Tinkle celebrates its 37th anniversary with a new line of retail merchandise

    By A Correspondent

     

    Popular comic brand Tinkle published by Amar Chitra Katha (ACK Media) and now run by the Future Group celebrates 37 years of imparting knowledge with fun. Making the anniversary memorable for generations who have grown reading the comics and solving the puzzles, ACK Media has launched a special line of Tinkle merchandise in association with Planet Superheros and Eco Corner.

     

    Speaking about the anniversary and expansion in Tinkle merchandise Shriya Ghate, Business Head, Tinkle said: “We are extremely thankful to all our readers for supporting us for more than 3 decades. Most importantly, we’d like to thank parents for inculcating a good habit of reading and making learning an enriching experience filled with fun. As a brand, Tinkle has been lucky to have a diverse audience of not only children but also the youth and those young at heart. Merchandise helps a brand get closer to its consumer and establish a stronger connect. The new Tinkle merchandise is sure to create a nostalgic moment for all our fans, with something in-store for everyone.”

     

     

  • ACK enters merchandise biz with launch of figurines

    By A Correspondent

     

    Popular children’s magazine Tinkle is gearing up to surprise its fans with the launch of Tinkle Merchandise. Creating a new category in itself, the 33 year old brand launched its merchandise range with figurines of its renowned characters Suppandi, ShikariShambhu and Billy at ComicCon Hyderabad. The Tinkle merchandise will be available at all leading book stores, toy stores, premium retail chains, e-commerce sites including amarchitrakatha.com, at Rs. 999.

     

    “Over the years Tinkle has adapted to the changing mindsets of consumers without compromising on the quality of its products. By launching merchandise, the idea is to infuse life in to our most popular characters, so that they become a part of our Fans’ everyday existence. We will continue to delight Tinkle fans by constantly catering to their needs and aspirations”, said Prakash Batna, Sr. V P – Sales and Marketing, Amar Chitra Katha Pvt. Ltd. “Our first phase of merchandise has 3 bobbleheads. More products like Apparel (message t-shirts, caps), Mugs, Fridge Magnets, Posters, Badges, Mugs, Pen stands amongst others are in pipeline”, he further added.

     

    Tinkle Merchandise is a revolutionary program of a size and scope hitherto unseen in India.The launch of Tinkle figurines will enable Tinkle fans to enjoy the next level of interaction with their favourite characters.

     

  • Tinkle Special Digest for Hindi hinterland

    By A Correspondent

     

    Tinkle toons have learnt a new language – Hindi. Tinkle, from the house of ACK Media, is set to launch the latest extension of its massive franchise: Tinkle Special Digest in Hindi. 

     

    “One of children’s favourite comic brands for decades, Tinkle includes monthly magazines, digests, double digests and holiday specials. We are now extending its reach into the Hindi heartland by launching its latest offering, Tinkle Special Digest, in Hindi,” said Manas Mohan, COO, ACK Media, adding, “Tinkle has been in the market for more than 30 years and has gained a deep understanding of what it takes to educate children in the most entertaining manner. We decided to widen our reach, using this knowledge and expertise to leverage our entry into the world of Hindi comics – reaching out to more number of children all over the country.”

     

    “In Tinkle Special Digest, we have placed emphasis on the purity of language and content, making it a unique introduction to the Hindi comic genre. At the same time, we have stuck to the motto followed by our parent brand Tinkle – ‘Where Learning Meets Fun’. We are quite sure the Tinkle Special Digest will cater to the needs of our young readers, giving them education with entertainment,” said Priyamvada Rastogi, Editor, Tinkle Special Digest.

     

    The 80-page Tinkle Special Digest in Hindi will debut in March.

     

  • Suppandi on your lunchbox soon?

    By A Correspondent

     

    Illustrated book specialist Amar Chitra Katha has announced the entry of its brand Tinkle into the back-to-school and stationery product categories.

     

    Tinkle’s popular characters Shikari Shambhu, Kalia the Crow and especially Suppandi are popular with children, teenagers and adults. Announcing the initiative, ACK CEO Vijay Sampath, “With Tinkle expanding its presence in television, feature films and digital products, the clamour for Tinkle products is growing. We are also flooded with requests from consumers during exhibitions and fairs for such products. We want children to experience the magic of Tinkle in a wholesome way. Through the Tinkle back-to-school programme, we will provide high-quality, competitively priced and child-friendly products, which are true to our values and extend the imaginations of children.”

     

    ACK Media Business Head Prakash Batna said, “The Tinkle franchise is a rare opportunity to participate in one of India’s most popular and fast growing consumer franchises. Leading distributors, business partners and manufacturers have evinced interest in the Tinkle franchise. We want to associate ourselves with the best partners in India and adjoining markets, to make Tinkle a market leader in this category.”

     

    The franchise is slated to hit the market in mid-2013.

     

  • The Anchor: 6 reasons why comics are useful, essential and appeal to various age groups

    By Jatin Varma

     

    1. Everyone loves comics

    Everyone has read comics as they grew up and many continue to read them. From reading Chacha Choudhary to the Spider-man, they bring alive amazing characters and worlds. You can be of any age and you’ll have comics that will cater to your taste.

     

    2. Prolific, powerful & great literary works

    The world of comics has given us writers, editors and artists such as Neil Gaiman, Stan Lee, Warren Ellis, Harvey Pekar, Alan Moore, Art Spiegelman, Robert Crumb, Jack Kirby…the list goes on and on. So many of their creations are considered literary masterpieces, and some of the most prolific sequential art in the world. In India, we have people such as Anant Pai, Pran, Ram Wareekar, RK Laxman, to name a few, whose work has touched many people and continues to inspire so many readers and creators in the medium.

     

    3. Socially and politically relevant

    Comics are a very powerful visual medium. They put faces and images to various issues and topics facing our society, I can cite Joe Sacco’s Palestine & Amir-Khalil’s Zahra’s Paradise as examples of two really powerful graphic novels that highlight conflicts and injustices in different parts of the world, helping us understand them in much more personal way.

     

    4. Great tool for inculcating reading habits at an early age

    Comics are a great way of introducing children to the world of books. It’s the perfect tool for engaging children.

     

    5. Fun & Educational

    Some of the most popular comic books in India are based around our History and Mythology. Both Amar Chitra Katha and Tinkle are proof of that. Lastly, I feel everyone who reads comics develops a strong personal and emotional bond with them. Comics are an essential part of growing up and for millions they continue to be an essential part of their lives.

     

    Jatin Varma is the founder, Twenty Onwards Media and Comic Con India