MxMIndia

Tag: Tinder India

  • As a part of the brand's global message "It Starts with A Swipe"

    Tinder releases year’s first brand film for India

    By Our Staff

     

    Tinder releases the year’s first brand film made for India – ‘You Up’ as a part of the brand’s global message “It Starts with A Swipe”. The 90-second film releases ahead of the peak season for making new connections on Tinder (from Dating Sunday which falls this year on January 7 until Valentine’s Day on February 14).

     

    Conceptualised by Toaster, the brand film centers on a young woman who chooses a variety of first date experiences without worrying about the outcome.

     

    Said Anukool Kumar, Marketing Director, Tinder India: “This campaign is a reflection of the new generation of daters who are embracing a low-pressure, zero-labels approach to dating that opens them up to new types of relationships. In India, 65% of 18-25-year-olds using Tinder’s Relationship Type feature say they are “open to exploring”, and a quarter (25%) using the Relationship Goals feature say they are “still figuring it out”.3 Tinder doesn’t tell you who or how to date, but we empower all kinds of possibilities. With newly launched features like Tinder Matchmaker™, bringing your trusted circle into the dating journey, we remain committed to ensuring that Tinder continues to be the go-to platform for the next generation of daters in India.”

     

  • The film has been created and conceptualised by J Walter Thompson, Delhi

    Tinder’s new ads say ‘Adulting can wait’

    By A Correspondent

     

    Dating app Tinder has rolled out a new brand campaign ‘Adulting Can Wait’.  Commenting on the campaign, Taru Kapoor, GM, Tinder India said: “Experiences in our early 20s serve as lessons in how to adult and eventually “settle down”. Growing up isn’t really optional, and we will achieve the goals that we seek and the ones we didn’t know we seek. We will all get there, whatever ‘there’ is. But until then, we want to celebrate the unexpected surprises at every corner – the craziness we will be nostalgic about sooner than we think, the relationships that will leave us better than they found us, the adventures that will make us challenge our own limits, and the people who will leave an indelible mark on our lives. Tinder represents endless possibilities where each right swipe opens up a new world of unique possibilities. Every swipe is a new connection, a potential epic memory or a valuable lesson in self-discovery. The film captures all the potential connections and social interactions, which eventually shape our world views as well as self-identity, that Tinder can facilitate. ”

     

    The film was created and conceptualised by J Walter Thompson, Delhi, directed by Rajneesh Ghai ‘Razy’ with the soundtrack composed by music director Mikey McCleary and sung by Anjali Sivaraman.

     

    Added Sambit Mohanty, National Creative Director, J Walter Thompson Sambit Mohanty “Tinder is more than just an app that enables ‘dating’. It’s a plethora of life experiences and a whole lot of fun. That’s the spirit we wanted to capture with our new campaign – tailor-made for a young and restless generation that doesn’t want to commit to adult choices.”