MxMIndia

Tag: Tina Garg

  • It will lend their expertise to all offline marketing collaterals Kurl-On Mattresses

    Pink Lemonade bags Kurl-On digital mandate

    By Our Staff

     

    Pink Lemonade Communications, an integrated marketing and communications agency, has signed up with Kurl-On Limited mattress manufacturing company as its  agency partner for digital marketing.

     

    Said Prashant Deshpande, Head – Brandcomm, Kurl-on: “We wanted an agency that would bring alive the spirit of the Kurl-On brand for the Indian digital audience and we made the right decision by choosing Pink Lemonade for the job. They have spent time understanding our brand language and imagery, and have successfully helped us reach out to our customer base in creative ways. They are aware about the type of content that will appeal to the younger audience as well as the older audience. Their work ethic and hands-on approach towards the project has made this partnership very successful for us. We look forward to a long-term working relationship with them.”

     

    Added Pink Lemonade’s Founder and Chief Storyteller, Tina Garg: “At Pink Lemonade, we do a deep dive into the clients that we work with to truly understand the character and persona of the brand. Through our comparative analysis and strategies, we are able to position the brand for impact.We believe this is one of the key reasons why our approach aligned with Kurl-on’s expectations. We are excited to work with a household name like Kurl-On, one of the largest players in the Indian mattress industry .”

     

  • The Bengaluru-based agency has now been selected as Titan’s Social Media agency partner for the HR division

    Pink Lemonade ‘elevates’ Titan’s campus recruitment

    By A Correspondent

     

    Creative agency Pink Lemonade has recently conceived and executed an engagement campaign for Titan. The extensive college campus recruitment programme, Titan Elevate, was carried out through both online and offline channels. Pink Lemonade has now been selected as Titan’s Social Media agency partner for the HR division, according to a communiqué.

     

    The recruitment campaign spanned 10 universities all over the country. In line with the campaign theme of Elevate, Pink Lemonade created targeted messaging centered around the concept of scaling to greater heights in one’s career.

     

    Considering the young demographic, Pink Lemonade zeroed in on Social Media (Facebook in particular) as the perfect platform to promote the campaign. Further, a series of interactive contests were conceptualized for the month-long recruitment campaign. Pink Lemonade also targeted students by disseminating content through offline channels (using collaterals such as standees, posters, banners, flyers) across college campuses.

     

    Vasudha, Assistant Manager – Talent Management at Titan Company said, “The engagement campaign was a big success. We were extremely happy with the creative output of the Pink Lemonade team. We especially appreciate their active involvement at every stage of the campaign, making sure it ran as smoothly as possible. We look forward to a long and positive association with Pink Lemonade!”

     

    Speaking about the campaign, Pink Lemonade Founder-CEO Tina Garg said, “Titan Elevate is a campaign we’re extremely proud to showcase. Today, Social Media is the perfect place to tap into the youth segment, and so our marketing effort was geared towards creating and promoting content on Facebook. With a host of engaging contests, we managed to reach out to a wide audience base, ensuring the success of the campaign.”