MxMIndia

Tag: TimesPro

  • To manage the omnichannel media services for the learning platform

    Carat India wins mandate for TimesPro

    By Our Staff

     

    Carat, the media agency from Dentsu India, has won the media mandate for TimesPro, EdTech initiative of The Times of India Group. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office. As per the mandate, the agency will manage the omnichannel media services for TimesPro.

     

    Speaking on the win, Anita Kotwani, CEO, Carat India said: “We are pleased to win the media business for TimePro. Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing, and to further accelerating the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is aiding every professional’s career aspiration!”

     

    Gaurav Barjatya, Head Brand Marketing and Communications, TimesPro added: “We are delighted to be working with Carat India. It’s an agency that’s responsive and nimble to the business demands of today, which span a variety of traditional and new age media. We look forward to collaborating with them as we grow and take our H.EdTech offering to millions of learners nationwide.”

     

  • A three-month full-time program focuses on the strategic and practical aspects of Digital Marketing

    Dentsu Aegis Network and TimesPro collaborate to offer Diploma course in Digital Marketing

    By A Correspondent

     

    Dentsu Aegis Networkand Times Centre for Learning Ltd under its brand TimesPro have announced a collaboration to offer a ‘Post Graduate Diploma in Digital Marketing’ in Bengaluru, Mumbai and Delhi. A three-month full-time programmed focuses on the strategic and practical aspects of Digital Marketing. The program is scheduled to begin from January 31, 2017 and will be available for graduates, especially from marketing, retailing and the advertising sectors.

     

    With domain expertise, Dentsu Aegis Network has assisted TimesPro to curate a robust educational program to provide thorough and professional training to the entry-level professionals in digital marketing. The course offers a total of 450 hours of instructor-led training, immersions and eLearning.

     

    Speaking about the association, Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network said, “Digital marketing is the fastest growing part of the advertising and marketing industry. Being Digitally Ahead and being the domain experts in Digital, through our digital companies like Isobar, iProspect, WatConsult, DentsuWebchutney and Fractal, we have collaborated with TimesPro to curate a robust curriculum relevant to the current trends in the industry. We hope that thousands of students will benefit from this program.”

     

    Said Anish Srikrishna, President, Times Centre for Learning Ltd. (TCLL): “We are glad to be associated with Dentsu Aegis Network, who have conceptualised their years of domain expertise in the form of a course for the next generation professionals. Digital marketing has become one of the most important elements of any business to grow and flourish in today’s world. Many companies have started to realize the untapped potential and value proposition brought by digital marketing to drive company’s success. Through this partnership, we will be able to provide a platform for aspiring students to make a successful career in one of the most lucrative career segments. We shall facilitate the course in across four major cities in India.”

     

    On successful completion of the course, the top candidates will find placement opportunities in the various companies of Dentsu Aegis Network and TCLL among other top e-commerce and digital companies in the country.

     

  • TimesPro aims to provide skills to the industry and transform graduates to professionals by offering specific courses in BFSI (Banking and Financial Industry), Media, Organized Retail, Hospitality and Healthcare.

    Times group launches education centres for professionals

    By A Correspondent

     

    As a part of its foray into the education business, The Times of India group has launched the TimesPro brand under the Times Centre for Learning. TimesPro aims to provide skills to the industry and transform graduates to professionals by offering specific courses in BFSI (Banking and Financial Industry), Media, Organized Retail, Hospitality and Healthcare.

     

    As a part of the launch, the company has set up state of the art learning centres in Mumbai, Noida, Jaipur, Lucknow, Ahmedabad, Hyderabad and Bhubaneswar. The company will leverage the group’s extensive resources, knowledge base and technology expertise to provide a first of its kind learning experience.

     

    In creating this new education initiative, the Times group has taken the lead from the fact that there exists a large gap between industry requirement and skillsets of fresh graduates. The extent of this skill gap has been highlighted in the 2013 employability survey by Associated Chambers of Commerce and Industry of India (Assocham) which states that only 10 percent of graduates are employable.

     

    On the launch of TimesPro, Managing Director Vineet Jain said, “The Times of India Group has innovation and excellence in its DNA. TimesPro through its unique and modern training programmes will provide the industry with graduates having relevant professional skillsets. These programmes will also make graduates more employable and job-ready.”

     

    In its endeavour to upgrade the skills and knowledge of graduates according to the needs of the corporate sector, TimesPro courses will be designed and delivered by industry experts having extensive experience across industry and academia. Its flagship programme – Post Graduate Diploma in Banking Management will be launched in June 2013 and will cater to the rise in demand for skilled graduates in the banking industry that is expected to be created by the influx of private banks in the next few years due to the amendments made by the RBI.