By A Correspondent
Lotus Enterprise, the parent company of leading Marathi GEC, Fakt Marathi and sister concern of Enterr10 TV network, has unveiled its growth plans in the regional entertainment space. The soon-to-be-launched Kannada GEC, Dangal Kannada will be the group’s foray in south regional entertainment space. Former Enterr10 network Executive Shrutish Maharaj has been appointed to lead the charge as Chief Business Officer.
Maharaj, who has worked with media groups like UTV, Times TV Network, Helios Media and Enterr10 where he was Chief Revenue Officer until late last year, will see the revenue, strategy, syndication, operations, marketing and digital teams will report into him. Maharaj will also spearhead Bhojpuri Cinema, the leading Bhojpuri channel as an additional responsibility. He will be based in Mumbai andwill report into both the promoters Manish Singhal and Shirish Pattanshetty.
In a joint statement, both Singhal and Pattanshetty said: “We have immense faith in the capabilities and credentials of Shrutish and we are most confident that his is the right leadership to transform our vision into reality, as far as regional TV space is concerned”.
Added Maharaj: “It’s thrilling to be back working with the group and the duo. Representing some exciting products in some exciting markets will be a precious opportunity to also learn while I lead. My objective will be to help them build valuable media brands while scaling up and fast tracking the revenue mandate. Adopting a transformational approach as against a transactional one has always been a key to differentiate brands from products and we pretty much are committed to lead our group in that direction from here on.”
Meanwhile, the Fakt Marathi channel will be continued to be handled by Screenmax Media currently.