MxMIndia

Tag: Times Studio

  • He will help the company accelerate its next phase of growth and transformation

    Rajesh Bahl appointed Director and Group CEO at Optimystix

    By A Correspondent

     

    Rajesh Bahl

    Optimystix has appointed Rajesh Bahl as the Director and Group Chief Executive Officer. He was until recently Founding CEO, of Times Studio, a Times of India group entity where he played a pivotal role in setting up Times Studio business.

     

    Said Vipul D Shah, Chairman & Managing Director, Optimystix Entertainment: “Till date our focus as a company has been in growing our TV production business which has shown credible growth YOY and now to create  more significant value and harness the growth across three big content spaces i.e. TV, OTT & feature films we need someone to guide us strategically and be the torch bearer of our next round of growth. In order to reimagine and reinvent Optimystix I have invited Rajesh Bahl to lead this initiative for us,”

     

    Added Bahl: “I am very excited to join hands with Optimystix at this time when the demand for premium content is on massive upsurge and is being consumed by various audience segment across screens, across platforms, across languages, across genres and across story-telling formats which in turn is fuelling demand from the TV broadcasters, OTT services and feature film business alike. This presents a great opportunity for Optimystix to expand businesses furthermore”,

     

     

  • The campaign focuses on the launch of Aegon Life’s recently unveiled iTerm plan and its benefits

    Aegon Life uneils #NoTermPlanLikeThis ad campaign

    By A Correspondent

     

    Aegon Life has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador Vicky Kaushal. The campaign focuses on the launch of Aegon Life’s recently unveiled iTerm plan and its benefits including return of sum assured, auto-increase in life cover, quit smoking, amongst others.

     

    On the launch of this campaign, Mandeep Singh Gulati, Head of Marketing and Customer Experience, Aegon Life Insurance said: “We are glad to offer a product that plugs in the need gap of providing a life cover with  survival benefit. That is exactly the premise our campaign is based on. The storyline and Vicky Kaushal have come together very beautifully to explain the benefits of the product to our customers. The campaign showcases us as a young, evolving and dynamic brand that we are, with a promise to continue and serve our customers by offering the best-suited life insurance solutions.”

     

    Added Punit Sheth, Senior Vice President, Content, Times Studio: “The concept is built to break the seriousness and complexity that exists around insurance buying today.  Aegon Life as a brand has always had a distinct tone to appeal to the new millennial buyers. So in the latest commercial we have re-imagined an otherwise boring tele-caller conversation in to a fun banter on a catchy beat. It addresses two critical mental blocks that millennials have while buying insurance through Vicky Kaushal”.