MxMIndia

Tag: Times Prime

  • For expansion of outdoor campaign

    Times Prime teams up with Prooh Technologies

    By Our Staff

     

    Times Prime, lifestyle subscription app, has forged an association with Prooh Technologies, an AD network of digital and static road facing inventory, to further engage the brand’s audience with campaign – ‘Members’ Fest. This expansion of the outdoor campaign is from Cyber Hub, Gurgaon to 35 sites across the Delhi NCR region and will showcase brand’s new offer launches and exclusively curated events. It will run for three months and feature 35 digital screens strategically placed in popular shopping and dining destinations.

     

    Said Harshita Singh, Business Head, Times Prime: “Our 15-day extravaganza of exclusive benefits and experiences was a major success. The targeted approach drove engagement, brand awareness, and interaction. To keep raising the bar, we’re partnering with PROOH Technologies  for better innovation and adopting the latest marketing technologies.”

     

    Added Vishnu Mohan, Co-Founder of PROOH Technologies Pvt. Ltd. “This is an industry first initiative combining audience planning, programmatic DOOH AD placement around cohort movement patterns and buying DOOH and OOH space on no fixed rental instead on impressions delivered.”

     

  • Aims to spread the message of living a good life among digital modern consumers

    Times Prime unveils campaign with Mithila Palkar

    By Our Staff

     

    Times Prime, the lifestyle membership programme from The Times of India group, has partnered with actor Mithila Palkar of Little Things and Karwaan fame for its More Every Moment Campaign. The campaign aims to spread the message of living a good life among India’s digital native modern consumers.

     

    Announcing the launch, Harshita Singh, Business Head at Times Prime said: “Times Prime is disrupting the digital subscription market with its innovative offerings. The new campaign created with Wondrlab and Mithila Palkar will resonate with users and connect them with the brand and its promise. Mithila is the perfect fit for Times Prime’s appeal. Our digital native young user base and potential subscribers can relate to her persona and the characters that she has played across web series, mainstream films, and TVCs. This association lends well not just to our brand but also to our More Every Moment campaign.”