Tag: Times Now

  • TAMWatch: Aaj Tak, Times Now gain much on Lalit Modi story

    By A Correspondent

     

    The focus of all news channels has shifted to the ‘Vyapam Scam’ while the ‘Lalit Modi Immigration Case’ (or ‘LalitGate’) has witnessed a sudden drop in coverage. It would be interesting to see if the ‘Vyapam Scam’ turns out to be the next big thing for news channels in terms of viewership. Aaj Tak garnered maximum ROI for this story, followed by India TV within Hindi News Genre. (HSM, CS 15+). Times Now devoted the maximum time to ‘LalitGate’, that too with the ROI three times that of genre average (All India 1 Mn+, CS 25+ Males AB). The coverage of ‘Lalitgate’ on Times Now was highest among all the news channels. This emerged from the analysis conducted by the S Group, the analytical research arm of TAM Media Research.

     

     

    Both Hindi and English news channels covered the Lalit Modi case extensively till July 1, post which there has been a shift of focus. Before that, news channels have made sure to gain viewership from the same.

     

    Both Aaj Tak and Times Now would be hoping to carry the momentum into ‘Vyapam Scam’. As on July 8, both these channels were leading in terms of coverage. We will have to wait for the next week’s TAM data, to see who the winner in ‘Vyapam Scam’ battle is.

  • Times Network launches MN+, an HD-only English movie channel

    By Dyanne Coelho

     

    The Times Network, which includes channels like Times Now, Zoom, ET Now, Romedy Now and Movies Now, has announced the launch of MN+, a premium movie channel, available only in HD. The channel is a complete rebranding of Movies Now Plus, which will cease to exist post this launch, Vivek Srivastava, Senior VP and Head English Entertainment Cluster announced.

     

    The prominence of Hollywood movies in India has gone up, Srivastava pointed out, and MN+ will cater to the intelligent aspirants, the ones who believe their time is valuable, he said. “The channel has been hand-crafted not just for the informed, intelligent and discerning movie lovers, but for the cineastes as well. It is designed to give viewers a Gold Class Experience of Hollywood.”

     

    Vivek Srivastava

    MN+ and Movies Now will co-exist, showcasing two entirely different sets of movies. It is not a simulcast, Srivastava stressed. Movies that will be available on the newly launched channel include Argo, The Shawshank Redemption, The Hurt Locker, Sherlock Homes, The Bourne Supremacy and the like. Advertising duration on the channel is set to be at six minutes per hour while on Movies Now it is 12 minutes per hour.

     

    “The MN+ extension of Movies Now comes at a time when viewers across our markets have responded extremely positively to the Movies Now brand. The rapidly growing reach and ratings of Movies Now over the past year bears testimony to this,” Srivastava said, adding, “Movies Now leads the category in BARC ratings. The channel commands a 26 percent market share and has the highest reach in the category.”

     

    The network is focusing on both metros as well as Tier II and Tier III cities. “Consumers are ready to pay a premium for HD because of the quality and if you give them what they want and the content is easily accessible, then they are likely to avoid resorting to illegal downloads to catch their favourite movie,” Srivastava said. The network is confident that MN+ will add to viewer and advertiser numbers. The implementation of DAS in Phase 3 and 4 is eagerly awaited and will help in terms of subscription revenues and availability, Srivastava added.

     

    The MN+ library comprises must-watch movies across genres that are universally celebrated and are discussed extensively in social gatherings of people who have an opinion.  The channel will not only showcase great titles, but will also package them in interesting on-air properties like Center Stage, Great Adaptations, Opening Night and Hollywood Select, among others.

     

    Discussing the target audience of the channel, Srivastava said, “MN+ is for those premium audiences that have the temperament to be choosy about what life has to offer and have evolved to value only the best.”

     

    Speaking about advertiser endorsement, he said, “Not just viewer delight, we are also pleased and humbled by the strong and enthusiastic response from advertisers and marketers. Over the past year almost all the major brands have been present on Movies Now and we are increasing that count every day.”

     

  • Discussion on emergence of Twitter in storytelling

    By Dyanne Coelho

     

    Popular microblogging platform Twitter hosted an interactive and informative conference entitled #RiseWithTwitter highlighting the future of mobile storytelling in India and the emerging uses of the platform. Held in Mumbai on Tuesday (June 30), the event saw a cross-section of mediapersons and well-known personalities talking on the rise of the platform.

     

    For instance, Meghna Pant, Indian literary fiction writer and financial journalist shared an inspiring tale of how she tweeted the Mahabharata in just 100 tweets.

     

    Times Now Editor-in-Chief, Arnab Goswami  joined Rishi Jaitley, Market Director, India and South East Asia in an engaging session to discuss the applications of Twitter in the world of journalism. The Lalitgate hashtag (#Lalitgate) coined by Times Now after the recent expose, has earned 43.2 million tweets in a six-day period, Twitter revealed. “Television gets me an audience five times bigger than digital,” Goswami said but added that both mediums are now working in a complementary fashion. “We’re six years away from a digital explosion,” he said of research and he advised that if you are working in the field of digital, hang in there, things are going to explode with change.

     

    Balu Nair, the creator of the Twitter handle @BloodDonorsIn explained how Twitter as a medium is being used for a cause. If any patient is in dire need of a blood transfusion, the family or friends can tweet at the handle with the requirement. Nair explained that kind souls have even travelled cross city to donate blood to those in need thanks to the handle.

     

    MN Reddi, Commissioner of Police, Bengaluru in the session ‘The Mobile Microphone’ moderated by Mid-Day Editor Sachin Kalbag pointed out the advantages of Twitter for himself as a person of authority and responsibility. People feel safer because they feel connected to the Commissioner and they get immediate responses to their queries and/or complaints, however rumours are still a huge issue in the world of social media, he said. Henry Jenkins, American media scholar and professor of communication and journalism at USC, brought to note that many scandals would not have hit as hard as they did if it depended only on the media. It is the people who have created the buzz on social media and brought issues to light he said. He cited the example of the hashtag #CNNFail a few years back that trended on Twitter, and which was created by the public to express their disappointment of CNN’s coverage of the aftermath of the Iranian election coverage. Sunil Chhetri of the Bengaluru FC football team highlighted the negativity a platform like Twitter brings to him as a player and to sportspersons in general. “When we lose a match, I dread looking at my phone, because the fans tweets are further depressing. So I check them only a day after once I have calmed down,” he explained.

     

    While people like sportspersons or celebrities can afford to wait a day to respond to tweets, brands don’t have that luxury, Deepali Naair, CMO, Mahindra Holidays said. For brands what is important to engage in conversations that matter to people, she said.Abu Mathen George of the Ministry of External Affairs discussed how his team handles multiple Twitter handles to cater to various needs of Indian citizens. Twitter was used extensively to carry out the evacuations of Indians from Yemen, he explained. People could tweet at the handle about their whereabouts and the Ministry would respond with nearest ports or planes for them to get to. A similar strategy was used during the Nepal earthquake. The importance of engaging the audience on a mobile global platform is key, the panelists Manan Mehta, VP, Yash Raj Films, Abu Mathen George of the Ministry of External Affairs and business journalist Shaili Chopra discussed in a session moderated by Anant Goenka, Director of the Indian Express group.

     

    Nitish Tipnis, Director Sales and Marketing, Hover Automotive India, Deepali Naair, and Shivnath Thukral, Group president, Corporate Branding and Strategic Initiatives at Essar engaged in audience  in an interesting discussion on humanising brands on social media. Whether you are a relatively formal brand like Essar, or a fun brand like Mahindra Holidays, it’s all about keeping the conversation casual on a social media platform, yet getting your word across to the right target audience.

     

    “India is one of the leading markets in terms of user base,” Taranjeet Singh, Country Business Head, Twitter India, said. “Growth in India has been phenomenal. We work with over 600 brands and we have recently launched TV targeting as well because we realised that many people tweet about the content they are watching. Twitter India is way ahead of the business plan in terms of revenue,” Singh revealed.

     

  • As BARC data puts India Today as #1, Times Now goes back to TAM to claim supremacy

    By Our Research Editor

     

    It may be laughed at as a ‘chance pe dance’, or smart thinking to claim an upper hand. Times Now is now quoting TAM figures to claim supremacy over India Today Television.

     

    On Thursday, June 11, as per the BARC data for Week 22, India Today had stolen a march over Times Now with a wide margin.

     

    This happened on a day, when it was announced that Times Now star anchor and editor-in-chief Arnab Goswami will now be President – News and Editor-in-Chief, Times Now and  ET Now. Other than Goswami,  CFO Jagdish Mulchandani was also elevated to President – Finance and Distribution

     

    As per BARC ratings released for Week 22, its launch has been nothing short of extraordinary, said an India Today communiqué. “India Today Television has maintained an extremely healthy sampling that’s 73% over Times Now in 6 megacities and 48% above Times Now in All India (22+ M AB). The maximum number of viewers in Prime time also watched India Today Television, double the number of Times Now viewers in 6 Megacities and 57% more than Time Now in All India (Mon-Fri, 1900-2400, 22+ M AB). Programming-wise, India Today Television also topped the charts with 4 out of top 5 programmes (22+M AB, All India).”

     

    However, as per data that was released by TAM, Times Now continues to be the leader and India Today doesn’t even figure in the Top 3. Times Now does not currently advertise on MxMIndia, but our attention was drawn to a mailer doing the rounds that carries TAM data. Times Now, we learn, continues to be a subscriber of TAM data although many networks have opted out.

     

    A media analyst we spoke to said this is bound to happen and one can expect to see more of it in the coming months. Channel managers must realise that buyers of advertising do not get swayed by claims made in advertising, said the analyst who spoke anonymously.

     

    As reported by MxMIndia earlier, other than a very aggressive promotional blitz, the India Today reach has also leapfrogged thanks to usage of dual frequency. But, of course, India Today was not the only channel indulging in what is referred to an unfair trade practice. Accrording to a report in Business Standard, while India Today has used dual frequency in 70 cable networks, Times Now has done that in close to half that at 29 networks.

     

    Time for IBF and the NBA to act on the matter. Anyone listening?

     

  • Nepal Earthquake and Salman Khan Case – Tremors in Television Viewership as per BARC data

    BARC India has shared with the media some interesting data and analyses on the viewership numbers and trends of the news channels given the news of the Nepal earthquake and the Salman Khan legal tangle (and untangle).
    Here goes:

    With published data for 3 weeks (Week 16, 17 and 18) for all BARC India subscribers to refer to, in this Press Note – we share exclusive analysis on News (Hindi and English) consumption on TV.

     

    Hindi News:

    We observe Aaj Tak has been the market leader for all 3 weeks closely followed by ABP News, among top 8 News channels

     

    We also observed ratings of Hindi News channels peaking on Apr 25 (Nepal Earthquake), the ripple effect is observed for next 3 days. On May 6, peak in viewership due to Salman Khan News

     

    News channels as can be seen in the graph below started peaking around 11:45 am on Apr 25 (Nepal Earthquake)

     

    ABP News as seen in the graph below takes over no.1 position (Salman Khan Story) on May 6.

     

    Apr 25 – Earthquake News:

    Increased viewership on April 25 we can see – from Delhi, Guj for all Hindi News

     

    Our Teleview Report as seen under: Channels breaking news on Nepal Earthquake: ABP News at 11:44:53, Aaj Tak at11:44:54, India TV at 11:45:50 & Zee News at 11:46:30

     

    Here’s also sharing the Reach Grid on April 25: Reach is maximum for Aaj Tak, followed by ABP news

     

    May 6 and 8– Salman Case

    Interesting observation to take note of is ABP News rat ‘000s were highest on May 6, whereas Aaj Tak gained on May 8

     

    English News:

    In all 3 weeks Times Now is the clear market leader with around 38% channel share in the current week.

     

    We also observe that English News Channels peak in ratings on Apr 25 (Nepal Earthquake) & on May 6 in viewership due to Salman Khan News. Though unlike Hindi News, higher traction was seen on May 6.

     

    Clearly, English News Channels gets less traction as compared to Hindi News Channels on Apr 25 for the Nepal Earthquake News

     

    We also observe that English News Channels peaks post 4 pm on May 6, with different peaks for different channels as seen under

     

    Our Teleview Report as seen under: On April 25, we observe, CNN IBN breaks the news at 11:45:52 am followed by Times Now at 11:46:40 am, NDTV 24×7 at 11:46:43 am and Headlines Today at 11:48:43 am

     

    ​Meanwhile, Times Now’s persistence with the story gave them the viewership numbers.

     

    (for almost a minute after CNN-IBN broke news – other 3 channels were running ads as seen above)

     

    Over a minute later, at 11:47:17 am all channels were showing the news.

     

    And finally the Rat 000s Grid: Times Now getting traction on Apr 26. and May 8. Higher for CNN-IBN on May 6.

     

    Phew!

     

  • Press Club Mumbai awards Red Ink Award to Prannoy Roy, others

    By Dyanne Coelho

     

    “I have heard a lady anchor on a Hindi channel, twirling her hair and saying, ‘Break kebaad, aapkoek rape dikhaenge’,” Dr. Prannoy Roy, winner of the Lifetime Achievement Award said to a stunned audience as he talked about the ghastly tsunami of tabloid journalism that has inflicted the Indian media space. The co-founder of the NDTV Network was speaking at the Mumbai Press Club RedInk Awards for Excellence in Indian Journalism 2015, where he was felicitated with the Lifetime Achievement Award.

     

    Often known as one of the most respected and trusted anchors in Indian journalism, Dr. Prannoy Roy blasted the tabloidization of news in India, and put the blame on advertisers. He criticized the journalists that keep their sources too close and hence alter the path of their story and emphasized the importance of maintaining stricter defamation laws so that journalists themselves cannot get away with slack trends in reporting. Talking about the lowering of standards of Indian journalism, Royretorted, “If this decline in quality continues, I believe three years from now, the Indian media will have no credibility left and Sir (pointing to Suresh Prabhu) you know what that means. It happened to politicians a long time ago.”

     

    Roy, however, stressed that the laws of defamation must be governed by the courts and the legal system and that the government must never ever have a say in the Indian media.

     

    Railway Minister Suresh Prabhu, who was the chief guest at the event after CM DevendraFadnavis was a no show, suggested that media houses should work on ‘Making News’ while chasing ‘Breaking News’. “A lot of positive news is left uncovered in this new trend,” he said.

     

    A panel discussion – Celebrating the Voice of Dissent- was conducted that included senior journalists Shekhar Gupta, former Editor-in-Chief of the Indian Express, Srineevasan Jain of NDTV, Krishna Prasad, Editor-in-Chief of Outlook and Railway Minister Suresh Prabhu. The discussion was moderated by Sachin Kalbag, the Editor of Mid-Day.

     

    The media professionals expressed concern at some politicians turning ‘mini dictators’ and trying to threaten the freedom of speech. They also took a jab at the BJP government for the comment made by a party member that every Hindu woman must have at least four children.

     

    The RedInk Award for Impact Editor of the year went to Arnab Goswami, Editor-in-Chief of Times Now, for his ability to capture eyeballs and expand audience reach with what in his own words is ‘the longest one hour television news debate.’ On being asked what he has to say to those who criticize his form of journalism saying that it has a negative impact, Arnab is quick to respond, “We are in the business of news, not in the business of compliments. So for us criticism and praise in equal measure is okay, as long as we do our job honestly.”

     

    The RedInk Award for Journalist of the Year, instituted for the first time, went to Sreenivasan Jain of NDTV for his consistent investigative work epitomized in his series ‘Truth versus Hype’ and other programmes. Scroll.in was awarded the ‘Best News Start-Up of the Year’ for scaling up its influence rapidly as an alternative source of news and features.

     

    The RedInk Award for business journalism in the print medium went to Dinesh Narayanan of The Caravan Magazine and in the television space went to Dibang from ABP News.

     

    The award for Crime journalism in print was shared by two journalists, Leena Reghunath of the Caravan Magazine and Vinod Kumar Menon of Mid Day. In the broadcast space the RedInk award for excellence in crime reporting went to TarunNangia and Dipu Rai of Zee Business.

     

    Sharad Vyas ofMid Day bagged the award for excellence in Environment reporting, while in the broadcast category, the award was shared byUmeshKumavat from ABP News and Rajat Singh of AajTak.Kumawat’s wife walked up on stage proudly to receive the award on his behalf as he was in Nepal reporting at the time.

     

    In the category of Health and Wellness, the RedInk award in the print space went to Johnson Poovanthuruth from Deepika Magazine and to Nikita Saxena from Caravan Magazine. For the broadcast category, VrushaliPurandare of TV-9 walked away with the award.

     

    The Redink Award for the Human Rights category in print went to SalilTripathi, from The Caravan Magazine and for television to Shams Tahir Khan of AajTak.

     

    The much-awaited RedInk award for excellence in political reportage in print went to Dinesh Narayanan of The Caravan Magazine and in broadcast; it went to Jitendra Dixit of ABP News.

     

    Caravan continued to steal the show as  Rahul Bhatia walked away with the RedInk award for excellence in sports journalism in the print space, whereas Suprita Das of NDTV won the same in the broadcast space.

     

  • Times Network announces slew of appointments

    By A Correspondent

     

    Times Network has announced strategic restructuring reflecting a new stronger growth-oriented operating model. The initiative aims at providing significant growth opportunities and greater responsibilities to the existing leadership in the advertising and sales team which will also inculcate the Network’s new brand philosophy of Now or Nothing.

     

    Given the new drive of being aggressive and restructuring, Hemant Arora who was Head Branded content has been elevated as the Sales Head for Times Now & ET Now. Hemant has more than 17 years of experience in media sales, including print, internet and television. He started his career at the Times of India in 1997.

     

    Some of the other structural changes which have been announced are:

    Hersh Bhandari has been given the charge as National Head of Ad Sales for Times Now. Also, Shilpa Shetty has been appointed as National Head of Ad Sales for ET Now. Since joining the channel, she has been instrumental in increasing the revenue of the channel by a phenomenal ratio. Shilpa is a tough taskmaster and is also the first woman to rise to the position of Head of Sales from within Times Network.

     

    To add to the team, Gaurav Dhawan Will take over as Cluster Head for English Entertainment Channels. His 17 years of extensive experience in managing advertising revenue driven business across Television, Print and Web leveraging strong client relationships, gives him an advantage in meeting his challenging new assignment, where he is pitted against TV’s major domo Star’s English Entertainment business. Also, Jogajyoti Pati will take over as National Head of Ad Sales India 2 for Times Network while Rohit Tugnait will take over as the National Head of Ad Sales & Brand Solutions for zoOm.

     

    MK Anand, MD & CEO, Times Network said, “This refinement in our working model is designed to keep up with the momentum we had been sailing on through whole of the last year. While 2015 was one of hygiene improvements, 2016 will be a watershed year during which we will make an all-out effort to correct our price:value equation and build our revenue base.”

     

  • Down with Times Now, #RejectArnab

     

     

    Time to #Reject Arnab

     

    By Pradyuman Maheshwari

     

    In 2008, well before 26/11 or the Mumbai terror attack, I had written that Arnab Goswami is a lot better than Rajdeep Sardesai and Barkha Dutt (and of course a host of other stars on NDTV). He asked the tough questions, he spoke for you and me. There were no holy cows in his book then.

     

    Around November 26, he did the smart thing of sticking around the studio and not getting out on the field. Whether it was because he feared for his life or whether it was by intent, it worked well for the channel because it had its best man in the studio helping in the packaging of the channel.

     

    Over the years though, the success has got him to turn arrogant on television. If you don’t agree with his line of thinking, even the gods won’t be able to save you. If we thought that Karan Thapar would heckle his guests and often speak more than the people he was quizzing, Arnab takes this art to an all-new level. He just doesn’t allow them to speak beyond half a sentence.

     

    He’s aggressive. He’s offensive. Sadly, he’s also repulsive.

     

    But all of that has worked for the channel and him. He attracts maximum ratings and political leaders love to be on his show because it gives them great visibility.

     

    Ad spots on his show are a few x times more expensive than those on some other English news channels. It’s all going right for the man. And his channel.

     

    But many of us find him crossing the limits for a few years now. The problem with Arnab is that he doesn’t believe in half-measures. He goes on the rampage. I would like to not offer any analogies with the behaviour of other beings, but anyone who comes in his way, is mauled.

     

    Bottomline: Arnab is getting obnoxious. And needs to be tamed soon. If the The Times of India group doesn’t do it, the law-enforcers could.

     

    Ideally of course he should be subjected his fate by viewers who could reject his channel and watch others. But, then, the alternatives aren’t energetic enough. So there are many who still consider him the best of the lot. Plus it’s entertainment. Since the next season of Bigg Boss is still some months away, Newshour is the show everyone loves to watch. There the inmates scream at each other, here the studio guests do that. And so does the master of ceremonies: Arnab Goswami.

     

    Now, as Ranjona Banerji writes alongside, even his lieutenants are doing it.

     

    On the evening after India was humbled by Australia in the semi finals of the 2015 World Cup Cricket, after various elements on social media had converted their dismay to jokes and jibes, one would’ve expected an Oxford-educated Arnab to put things in perspective and not fuel the cause of the lumpen elements.

     

    But what we saw was an unnecessary whipping up of nationalistic passion. Stuff that we can do without. Time to Reject Arnab. Let’s hashtag it, as he loves to do. #RejectArnab

     

     

    No longer any connection to journalism

     

    By Ranjona Banerji

     

    Ding dong ding dong… hear that? It’s the death knell of journalism being rung in India thanks to Times Now. That Times Now is on a collision course with both good sense and reality is well known. But did the new channel reach the end game on Thursday, March 26, after India lost in the semi-final of the Cricket World Cup against Australia in Sydney? The answer could well be “yes”.I can safely say that I have never been as appalled with a pair of journalists in 30 years in the profession as I was with the display that Anand Narasimhan and Tina Sharma Tiwari put up on television after the semi-final. People reacted with so much anger to their “#ShamedAtSydney” hashtag running across the screen that #ShameonTimesNow was soon trending on Twitter and continued to do so up to Friday morning.

     

    Fans react with irrational anger when their favourite team or player loses. But for journalists to outdo badly behaved fans deserves the strongest condemnation. Not only were the two anchors foaming and frothing at the mouth but they seemed unable to distinguish between their roles and that of a fan ready to burn an effigy. It almost seemed as if they were egging fans on to misbehave; and suggesting that any such behaviour was justified.

     

    Some of the panellists on Times Now just after the loss, like Charu Sharma, Atul Wassan and later Zaheer Khan tried to inject reason and sense into the discussion. But neither the anchors nor Saad Bin Jung were having any of it. For them, India capitulated, Dhoni should have cried like AB De Villiers of South Africa, Kohli was distracted by Anushka Sharma’s presence and the team played like “stupid amateurs”.

     

    The trouble is that all these are believable as reactions from loony fans. Not from journalists who are either supposed to report on proceedings or, as in the case of TV, ask other people to analyse them. The spectacle of Narasimhan and Sharma-Tiwari screeching at the guests was unedifying and appalling. The two of them are supposed to be sports journalists but there was no semblance of any understanding of sport visible from them. Narasimhan had a mega tantrum over the rights of fans versus sense and Sharma-Tiwari had her own hissy fit about Dhoni’s apparent lack of emotion at the loss – as determined by her.

     

    What viewers might have wanted to see was some analysis of what went wrong. The panellists on the side of reason (the wrong side as far as Times Now was concerned) argued that the Indian team had played well so far, mentioned how well Australia had played, pointed out that there was no reason for the Indian players to purposely play badly. But the anchors were having none of it.

     

    The defining moment for me was Sharma-Tiwari questioning the lack of application by the Indian players. The irony was that neither she nor Narasimhan showed any application to the tenets of journalism. It is tempting to blame Times Now’s editor-in-chief Arnab Goswami for this behaviour. By manipulating The Newshour as his personal soapbox, he appears to have encouraged his staff to become rabble rousers and instigators. Even if he did not instruct either of them to behave in this manner, he has clearly inspired them. I did not watch Goswami himself on Thursday because I had had enough of the channel by then. But my colleague Pradyuman Maheshwari had his own share of heart attacks watching The Newshour.

     

    I have defended Times Now and Goswami before, if only because I felt he had a finger on the pulse. But I fear that I have to concede defeat. Times Now may provide entertainment of the lowest and basest kind but it no longer has any connection to journalism.

     

     

  • AAPHEW! Ranjona Banerji: Times Now, Twitter score with Delhi results

    By Ranjona Banerji

     

    “ARNAB GOSWAMI JUST CONGRATULATED ARNAB GOSWAMI FOR HIS VICTORY IN THE DELHI ELECTION!”

     

    This is a tweet, capital letters and all, from Overrated Outcast (@Over_rated). Because without a doubt, Times Now was the only channel worth watching, for its entertainment value at least, as the results of the Delhi state elections were being counted.

     

    It started soon after 8am on February 10 as the counting started. Other news channels started putting out trend figures. Goswami was spitting scorn. Other channels, he said, were “psephological paparazzi”. Some hapless guest tried to claim that phrase as his own. I laughed so much that I missed who the guest was: mea culpa. But Goswami used the phrase through the morning as results poured in and has effectively made it his own.

     

    He carried on with it and by 11.40am was even asking for a CBI enquiry into news channels which put out figures which inflated the BJP’s wins!

     

    Times Now and Goswami also took great glee in pointing out that exit polls and forecasters got the Delhi election wrong, since the Aam Aadmi Party effectively swept through Delhi. But one might point out that the night before, on February 9, Navika Kumar of Times Now said that the BJP could not be written off since the BJP claimed that there was a voting surge for them between 3 and 5 in the afternoon on voting day. Goswami did not at that time react as fiercely as he did with such claimants on February 10.

     

    Instead, Goswami, who is often seen as pro-BJP, took off on the BJP as the results became clear. Shazia Ilmi walked out of the studio after being asked tough questions. This is a sure way of getting ahead of the rating points for any channel and Times Now has won.

     

    Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now. And all credit for that has to go to Goswami for being compelling viewing, with all the attendant melodrama and hysterics. He interrupted the discussions to show us where in the world the hashtag #TimesNow was trending. The US apparently, where he told us, Times Now has a huge following. No ad breaks, however.

     

    But having doffed my hat to Times Now and it is still blaring as I write this, the winner has to be Twitter across all media. There is no better way to track news events. You don’t just get the news but you get humour, analysis, wit, scorn, anger, bitterness and rubbish as well: the whole human experience.

     

    And as for tracking the election results, the Election Commission is surely the most reliable: http://eciresults.nic.in/.

     

    You can track the results through constituency, party and vote share. You can therefore be ahead of the hysteria of news channels. Though the fun of Arnab Goswami cannot be beat! NDTV, too civilised and calm. Headlines Today looks like a CNN-IBN copy unless Rahul Kanwal and Gaurav Sawant are allowed to prance about. NewsX looks like a copy of all. CNN-IBN looks like His Master’s Voice except the BJP master and his main puppeteer are missing in action after this drubbing.

     

    **

     

    Jokes aside though, there is an urgent need for India’s best known journalists, especially those on TV, to do a little thinking. Their all out sycophancy for the government at the Centre has run its course. No?

     

  • Times Now unveils campaign focusing on new positioning

    By A Correspondent

     

    Times Now has always believed in taking a tough stand against issues that affects the nation. Raising the voice for ‘Positive Provocation’ and asking ‘The Right Questions’ that lead to action has always been the core of the channel’s philosophy. With the conviction to shape a better tomorrow, the channel further strengthened its core philosophy of through a sharp-focused positioning – Action Begins Here. The channel has launched a series of hard-hitting, issue-based films to reiterate its repositioning.

     

    M K Anand

    MK Anand, CEO & Managing Director, Times Television Network said, “’Action Begins Here’ truly articulates what Times Now stands for, it explains what we are really doing. As india’s leading News brand, we are well aware of the power our voice has in society. And we constructively use that power to give voice to issues that affect our nation and raise the right questions that lead to Action. Action that leads to concrete solutions, to change for a better India. The re-positioning will be reflected in the overall brand communication coupledwith intense & engaging content.”

     

    Arnab Goswami

    Arnab Goswami, Editor-in-chief, Times Now said, “Times Now has been the popular choice for more than 7 years as the number 1 channel. We have changed news delivery from deadpan to passionate; from uninvolved to journalism that steps forward to fight for the citizen. Action Begins Here is a campaign that reflects this new age journalism, and showcases our fundamental strength of direct reporting to viewers across the globe.”

     

    The channel has launched a 360 degree marketing plan that includes extensive Print, OOH, Cinema, Digital and Cross-Channel Promotions. The creatives are extremely insightful and thought provoking.

     

  • Senior Editor Rupali Mehra moves on from Times Now

    By A Correspondent

     

    Rupali Mehra

    Primetime news anchor and Senior Editor of Times Now, Rupali Mehra has resigned after more than nine years with the channel. Rupali Mehra was part of the core startup team handpicked by Times Now’s Editor-in-Chief, Arnab Goswami.

     

    In her near-decade stint with Times Now, which has consistently topped the ratings as India’s No. 1 English news channel, Rupali Mehra held several senior editorial positions. She’s been a regular face on the channel’s daily prime time news and the 9 pm news report on weekends.

     

    Confirming the development Rupali Mehra said, “A small team of us started Times Now with literally a paper and pen and lot of ideas. I feel proud to have seen the channel take shape and grow into an independent, fearless entity that has changed the face of television news in India. With the channel now running on its own steam, it is time for me to take up a fresh challenge.”

     

    Prior to joining the start up team at Times Now, Rupali worked with several leading media companies like NDTV and Reuters. She was also one of the early movers into the digital content space having worked with an American telecommunications company in setting up community news portals in India in 1999.

     

  • Mediaah! Will CNN-IBN survive without Rajdeep Sardesai?

     

    Mediaah! By Pradyuman Maheshwari

     

    Rajdeep Sardesai’s decision to quit CNN-IBN isn’t like that of an employee leaving any organisation. Had he not quit NDTV in 2005, he wouldn’t have not gone on to team up with Sameer Manchanda and Raghav Bahl and set up the channel.

     

    In Bahl, Rajdeep found an able ally and his teaming up with Manchanda, one of the sharpest brains in the business, ensured that the new channel started operations near-instantly. Rajdeep quit NDTV in April and CNN-IBN went on air in December 2005, and its instant success contributed much to Bahl’s fortunes as well as image of being a television news tycoon.

     

    Until early 2008, Rajdeep and his channel were the clear leaders. They had trounced NDTV early and the year 2006 and 2007 belonged to them. Rajdeep was voted ‘Impact Person of the Year’ in 2006 and was clearly the toast of town and the must-have guest in the capital’s political circuit.

     

    However, from 2008, after much fumbling and a really terrible take-off,  Times Now started gaining ground. This columnist, then writing on exchange4media.com, commented much to the annoyance of many how Arnab Goswami was a better, more aggressive, news anchor.  If Rajdeep would frown on his shows, Arnab would ask the tough questions. He was bratty, and often abrasive, and represented the mood of the viewing masses.

     

    The November 26 Mumbai terror strike changed things dramatically for Arnab and Times Now.  It was the undisputed leader. Simultaneously there was a sense of outrage against Barkha Dutt, though not as much against Rajdeep, who was equally shrill in his coverage from the terror zone. But then so were most other television journalists, including Times Now staffers.

     

    What emerged from Arnab’s show right then and the scene hasn’t changed dramatically ever since is that there’s little else other than the Newshour on Times Now. The other popular programme is Total Recall, but that’s Bollywood nostalgia.

     

    NDTV has established a huge second and third layer, though other than Prannoy Roy and Barkha Dutt, the rest of the cabin crew  – Vikram Chandra, Sonia Verma Singh and Sreenivasan Jain – pale in comparison even as they can hold fort for a month or two. Quite like CNN-IBN where Bhupendra Chaubey was an excellent stand-in for Rajdeep on the days he took off, but is he the man who can steer the channel to the top slot amongst English news offerings? Can his interviewing skills match those of Arnab?  The answer is a clear No. Read that in 200 points, all caps.

     

    So will CNN-IBN survive after Rajdeep Sardesai’s exit? Oh, yes, it will. Just as India not just survived but thrived after Indira, the Tatas after JRD, the Aditya Birla group after Aditya Birla etc etc. Also, remember, we have had channels which have meandered directionless for years. Headlines Today, for instance. Or even NewsX.

     

    Headlines Today has seen a fresh lease of life after the entry of Karan Thapar and it will gain more respectability with newly appointed vice chair and editor-in-chief  Shekhar Gupta on air.

     

    There were rumours that both Arnab Goswami and Barkha Dutt were approached by Reliance Industries for the top editorial job at CNN-IBN. Barkha is said to have spent a few days in Mumbai recently and even though she denied the news posted by Sahara Samay on its website last week, many believe she may well accept the job now that it’s clear that Rajdeep has exited. A well-known face like Barkha’s will ensure that Rajdeep’s absence is not felt by viewers.

     

    Meanwhile, a new top deck is reportedly assuming charge at Network18 and an announcement is likely to be made on who will lead the company in the absence of most biggies in the organisation.

     

    Will Rajdeep join the India Today group, as was speculated? Or is he taking time off to write a book? Since MxMIndia doesn’t revel in breaking news or carrying wild gossip , we recommend you look up other trade sites for that. What we would like to reinforce are three things.

     

    1. Had Rajdeep Sardesai not existed or not quit NDTV, CNN-IBN would’nt have been around or at least not happened as early as December 2005. Of the various news channels, CNN-IBN has an excellent reporting team, even though many were retrenched last year.

     

    2. The success of any leader is indicative by how it manages operations after he or she leaves. Prannoy Roy has ensured that. Arnab hasn’t. You don’t want to watch the 9pm bulletin when he’s not on air. Rajdeep has a good B and C team but none of them with the same profile has him

     

    3. CNN-IBN (and IBN7) will survive for sure. But it’ll need a new face soon.  Clearly, money is not going to be the constraining factor for this recruitment. For Mukesh Ambani and Reliance Industries Limited, that’s hardly a worry. What the master and his advisors have to convince the big and famous editors is that they will be allowed to operate in a free and frank manner.  That they will be allowed to carry news which may be negative on them. Now will that will be a tough ask?

     

    There are many who  believe news journalism is doomed with the active entry of Reliance Industries in news media. That, as I have written earlier, is an incorrect assumption. Most of our big publications were set up by business houses – large or small.  Moreover,  we do know of some well-known media conglomerates indulging in corrupt or incorrect practices.

     

    If in the true spirit of business, Mukeshbhai and Reliance Industries do not devalue the brand, there is no stopping CNN-IBN and the rest of the media empire from attaining greater heights. If considerations of the rest of their businesses impact the editorial policies, the Ambanis know what happened to TheSunday Observer and the Observer of Business and Politics in the 1990s.

     

    Interesting times ahead for sure.