MxMIndia

Tag: Times Local Partners

  • Ad Age India will work with thought leaders across the industry to deliver value to its readers. Earlier, the publication had a licensing arrangement with the Exchange4media group.

    Ad Age enters India with Times Internet

    By A Correspondent

     

    Times Internet (TIL), the digital arm of The Times of India Group, has inked a partnership with Advertising Age to launch Advertising Age (Ad Age) India. Earlier, Ad Age had a licensing arrangement with the Exchange4media group. Ad Age is only the second international ad & marketing publication to enter the country, the first one being Campaign of the Haymarket Group of UK. The Paprika group (Time Out) had plans to bring Ad Week to India a few years back but those were aborted. The Times of India group already publishes Brand Equity, a weekly A&M pull-out with The Economic Times, and is the representative of the Cannes Lions and Spikes Asia festivals.

     

    Ad Age is the leading source of news, intelligence and conversation for the global marketing and media community. Ad Age India will combine the authoritative status of this marquee publication with the rapidly growing and evolving Indian media and marketing ecosystem to create a vibrant platform for the industry. In addition to a comprehensive coverage of the strategic topics, insights, news, trends and ideas across the region; Ad Age India will work with thought leaders across the industry to deliver value to its readers.

     

    The alliance is a part of the Times Local Partners (TLP), a business unit of TIL that partners with global digital companies across publishing, product and platform to help them launch / grow in India, APAC & ME. Ad Age joins the growing TLP portfolio, which has already rolled out the Indian editions of Askmen, Gizmodo, Lifehacker, Techradar, Remodelista, ReadWrite, Business Insider & IGN.

     

    Talking about the partnership, Puneet Singhvi, Business Head, Times Local Partners, said, “We are very excited about bringing Ad Age to India. Ad Age has achieved an iconic status amongst the media and marketing community globally and we look forward creating a strong platform for the fraternity through Ad Age India. We are confident that Ad Age India will soon become a marketing communication brand to trust and the one that the industry follows. We also plan to roll out the regional versions of the highly revered Ad Age Lists soon.”

     

    “India has emerged as one of the world’ fastest-growing ad markets with a vibrant and innovative community of advertising, media, and marketing leaders,” said Allison Arden, Vice President and Publisher of Ad Age. “Ad Age is thrilled to join with Times Internet in bringing our distinctive global news, intelligence, and insight to Indian readers.”

     

  • TIL intends to use The Times Group's multimedia resources to help develop and evangelize the brand locally

    Times Internet to launch Business Insider India

    By A Correspondent

     

    Times Internet (TIL), the digital arm of the Times of India Group, has entered into a strategic partnership with America’s business news site to launch Business Insider India. The partnership will combine Business Insider’s news with editorial expertise of TIL and deliver global and localized content for the Indian audience.

     

    Times Internet will be Business Insider’s exclusive partner in India for content development, events, monetization, and syndication. The unique alliance will help TIL give Indian users an access to international news covering a wide range of subjects ranging from business trends & strategy, career skills, digital trends, industry reports, white papers, advertising and much more. TIL intends to use The Times Group’s multimedia resources to help develop and evangelize the brand locally.

     

    Satyan Gajwani, CEO, Times Internet, said, “Business Insider is one of the most successful digital-first news organizations in the world, with a pioneering combination of original reporting, aggregation, and dynamic social engagement tools. Their bold and direct editorial perspective grips readers, and already today attracts a strong loyal following within India. We can’t wait to expose them to a larger audience and increase their relevance and prominence in India.”

     

    Henry Blodget, Founder & Editor-in-Chief of Business Insider, said, “We have many loyal readers in India, so making it the site of the latest international version of Business Insider makes a lot of sense for us. We’re thrilled to be partnering with Times Internet – which has such a storied history, and breadth of editorial resources and acumen – and we look forward to working with them to engage readers in India with a Business Insider that’s more tailored to them.”

     

    Times Local Partners (TLP) is a recent initiative by Times Internet to partner with global digital companies to launch, build and grow in India. Two months ago, TLP announced a partnership with Gawker Media to bring Gizmodo and Lifehacker to India. TLP intends to launch local versions of these sites in April 2013, with a similar hybrid model of local and global content, curated and tailored for the Indian market, which will leverage Times Internet’s position.

     

    After its successful foray with an Australian version earlier this month, the Indian version will further help Business Insider expand its presence in the Asian sub continent. The site already has a wide user base and fetches a good traction in the country.