MxMIndia

Tag: Times Bridge

  • To kick off with two original podcasts featuring Konkona Sen Sharma and Masaba Gupta

    Luminary podcast network launches in India

    By Our Staff

     

    Luminary, the US-based subscription podcast network, announced its official launch in India, with a content slate for global South Asians.  The network is launching two new shows: Konkona Sen Sharma-hosted Barefoot Boys based on India soccer win against the British in 1911, and How I Masaba helmed by Masaba Gupta in conversation with women on business, art, culture and more. Luminary has also partnered with Times Bridge to scale and expand its reach in India.

     

    Commenting on the market entry, Rishi Malhotra, Luminary CEO said: “India is an important growth market for podcasting, storytelling, and Luminary.  Our shows truly blur the lines between podcast and art, and we’re excited to bring this unique approach into one of the world’s most rich and dynamic cultures.  There are endless stories to uncover in India, and we look forward to telling them through a premium, subscription-based model that  entertains and elevates.”

     

    Added Viral Jani, EVP & India Country Head, Times Bridge: “Luminary’s entry in the Indian market coincides with the exceptional growth in audio consumption across the country in recent years. With its vibrant cultural and demographic diversity, India is now the world’s third-largest podcast market, after China and the United States, where consumers are increasingly turning to high-quality audio experiences for entertainment, self-improvement, and awareness. We are delighted that Luminary is bringing its premium audio experience with Indian original shows to India’s thriving podcast market and are committed to furthering its mission of revolutionizing the non-music audio entertainment space in the country.”

     

  • The proposition: a two-week celebration of companionship for the music-loving community

    Smule & Radio Mirchi bring together Friendship Anthem

    By A Correspondent

     

    Smule and Radio Mirchi is observing a two-week celebration of companionship for the music-loving community.

     

    Candid jam sessions with renowned music celebrities, live online events with Radio Mirchi’s top RJs and special Smule Friendship Jam playlist are some things Indian music lovers can look forward to.

     

    Excited about the Smule Friendship Jam, Viral Jani, Senior VP Investments Operations, Times Bridge, said: “As the custodian of the Smule brand in the Indian market, we at Times Bridge value the love Smule gets from the growing community of millions of music lovers who bond on the Smule platform over music and have formed lasting friendships. We are delighted to co-create the Smule Friendship Jam with Mirchi, a unique celebration of friendship and music which is true to the brand essence of Smule – Making friends with Music and Music with friends.”

     

    Added Yatish Merhrishi, COO, Radio Mirchi: “Radio Mirchi is delighted to partner with Smule yet again to create the Friendship Jam Anthem. Radio Mirchi and Smule both being synonymous to music, this partnership bodes well to the Friendship anthem being launched on Friendship day. Along with various renowned artists and a robust digital media plan, we look forward to our anthem successfully reaching out to all parts of the country.”

     

     

  • It will pioneer the conversation few are having in India: The importance of well-being and productivity in leading meaningful lives

    Thrive Global launches its online portal in India

    By A Correspondent

     

    Thrive Global India has launched its media platform, in partnership with Times Bridge. Thrive’s website thriveglobal.in, and its social media channels will present stories—including videos and podcasts—and science-based solutions to inspire and engage India’s new digital audience.

     

    Arianna Huffington

    Said Arianna Huffington, Founder and CEO of Thrive Global: “I believe that, more than any other place in the world, India has the answers to what I see as the biggest question of our time: how we work and live in an age when change is exponentially faster and technology has permeated every aspect of our lives. It is my hope that India can take the lead in answering this question, not only for Indians but for everyone around the globe.”

     

    Added Rishi Jaitly, CEO of Times Bridge: “In today’s time, personal well-being holds a crucial place. The introduction of Thrive Global India’s media platform will stimulate a conversation around well-being in India, rejecting the myth that burnout is the price we must pay for success. With conversation around physical, mental, emotional self & improve both well-being and performance, this platform is one of its kind.”

     

     

  • As a part of this alliance, select content from SCMP will be published on Times of India's digital, mobile and web platforms

    Times Bridge and South China Morning Post announce strategic partnership

    By A Correspondent

     

    Times Bridge and the Hong Kong-based South China Morning Post (SCMP) have announced a strategic partnership.

     

    As a part of this alliance, select content from SCMP will be published on Times of India’s digital, mobile and web platforms, and Times of India will be SCMP’s primary partner in India for content syndication.

     

    Said Margot Ling, GM, Greater China, Times Bridge: “It brings us immense pleasure to be a part of this unique alliance. In this era of connected worlds, Indian readers are always on the lookout for news from across the globe, and this partnership will enable them to easily access content from Greater China, due to Times of India’s high reach.”

     

    Added Gary Liu, CEO, SCMP: “As an independent, English newspaper reporting on China, India is a natural market for SCMP,”. “In our increasingly interconnected world, this partnership will give Times of India readers further insight into China and will continue to expand SCMP’s global reach.”

     

    Said Puneet Gupt, COO – News, Times Internet: “As the leading digital news platform in India, Times of India is dedicated to bringing both local and global insights to its readers. This strategic partnership with SCMP creates a gateway for our readers to understand more about Greater China via our digital platforms.