By Our Staff
Intel, in partnership with Carat India, launched its latest campaign using Times Internet’s AI-led digital advertisement product – Times AdTalk. The campaign aimed to reach out to and engage with tech-savvy consumers while also highlighting Intel’s products and solutions.
Commenting on the campaign, Apurva Jani, Marketing Director, Sales, Marketing & Communications Group, Intel said: “Times AdTalk has proven to be a game-changer for Intel. Our strategic implementation of Times AdTalk, in collaboration with Carat, allowed us to precisely target our audience and engage with them in a conversational manner. The insights gained from user chats were invaluable, significantly shaping our understanding of consumer preferences and behaviours. The success of our campaign with Times AdTalk is a testament to the innovative capabilities of this AI-powered solution. Working closely with Carat, we not only achieved heightened brand visibility but also established meaningful connections with our target audience through personalised conversations.”
Added Sanchayeeta Verma, CEO, Carat India: “At Carat, we played a pivotal role in strategically implementing Times AdTalk for Intel. Our expertise ensured optimal engagement and interaction, as showcased by impressive metrics – Click-Through Rate (CTR) exceeding 1% and Chat-Through Rate (Chat TR) surpassing 10%. This underscores the immense potential for Carat, Intel, and Times Internet to lead in innovative digital marketing solutions.”
Added Puneet Gupt, COO, Times Internet: “Times AdTalk represents a paradigm shift in digital advertising. It transcends traditional approaches by fostering real-time, interactive conversations between brands and consumers. The enthusiastic response from Intel, and Carat, and the promising metrics from the inaugural campaign underscore the immense potential of Times AdTalk in reshaping the future of digital marketing.”