MxMIndia

Tag: Time Out

  • Time Out will launch ten new community based city sites in India, followed by five in the USA

    Time Out World to power launch of 15 new cities

    By A Correspondent

     

    Time Out Group has announced that Time Out World, the personalised event discovery platform will power the launch of fifteen new cities by the end of November 2014.

     

    Time Out World provides one of the world’s most comprehensive lists of local events and venues, giving Time Out fans relevant events based on their preferences as well as their location.

     

    The sites, curated by selected Time Out community tastemakers showcase the best events and our audience’s favourite venues with relevant expert Time Out editorial content and will launch in India in November with Time Out Mumbai,  Delhi, Bangalore, Hyderabad, Ahmedabad, Chennai, Kolkata, Surat, Pune and Jaipur.

     

    This is the first step in a roadmap of exponential growth for Time Out community curated city sites and coincides with Paprika, the Time Out Group licensee in India, replacing its three city magazines with a national network of events which will complement Time Out Group’s digital expansion across the country. “We are pleased that the Time Out community will expand in India and look forward to doing more events and continue to build on properties in India” said Smiti Kanodia, founder of Paprika Media.

     

    David Woodley managing director International, Time Out Group said “India is an exciting area of growth for us on the digital side of the business and we will continue to see expansion across the country. The Time Out World platform enables us to efficiently and quickly deliver a city website providing comprehensive event and venue information to inspire people to get the most from their city”

     

    Time Out will also launch community curated city sites in the USA with Time Out Atlanta, Austin, Seattle, Dallas and Philadelphia.

     

  • For its 9th anniversary, the fortnightly, three-city publication Time Out turned into a features-led national monthly’s format

    Time Out turns 9 with national edition

    By A Correspondent

     

    Time Out magazine is celebrating its ninth anniversary in the country with a special edition celebrating 99 people who have changed the way India defines art, culture, culinary traditions, cinema, fashion, entertainment and civic duty.

     

    Said Rajnish Rawat, Publisher & COO, Time Out India: “Anniversary is always special for us and we strive to give something unique to our readers as well as advertisers. For our 9th anniversary, we modified Time Out’s format from a fortnightly three-city publication (Mumbai, Delhi and Bengaluru) to a features-led, national monthly, with all its listings redirected to its three websites of Time Out cities. Also, in tune with our cover story we are running a contest for our readers on various platforms like social media, cafes, magazine about ‘what changed their life’ and readers get to win some very cool prizes.”

     

    Added Editor-in-Chief Jaideep VG: “Our editors and writers spent over two months compiling a list of talented, inventive men and women who have (in many ways, fundamentally) redefined various aspects of life in urban India.”

     

    The anniversary edition hit the stand last weekend (Aug 30).

     

  • Time Out India's annual tech cover story comes with a curated list of 100 apps that make one's life simpler

    Time Out’s Top 100 apps that makes life simpler

    By A Correspondent

     

    Time Out India’s upcoming issue for its three editions of Mumbai, Delhi and Bengaluru has its annual tech cover story that comes with a curated list of 100 apps that make one’s life simpler, and put the smart in the smartphone. “We were clear when we began to assemble this year’s tech cover story that the approach would steer clear of fanboy geekiness and instead would look at apps that truly make life simpler,” said Jaideep VG, Editor-in-Chief, Time Out India. “Just as the magazine is intended to serve as a guide that helps readers navigate the city, the tech cover story is an essential manual for people attempting to make sense of the dense jungle of apps available for Android, iOS, Blackberry and Windows Phone users out there.”

     

    “The Annual Tech issue is very important to us as this gives us a chance to delve into technology from user’s point of,” said Rajnish Rawat, chief operating officer and Publisher, Time Out India, while adding that the issue is due for release on Friday (July 5).

     

  • Time Out pays musical tribute to Mumbai on 8th anniv

    By A Correspondent

     

    For almost a decade, Time Out Mumbai has celebrated the city in all its wonderful and maddening ways. This anniversary the magazine asked renowned artists, chefs, designers, musicians and writers to pay tribute to Mumbai and express their love and ways to what the city means to them personally.

     

    The campaign for the anniversary is around a tribute song to Mumbai. Mumbaikar Sid Coutto, a well-known singer, has composed an anthem-like number which encapsulates the good, bad and magnanimous side of Mumbai, and Time Out has produced a video to support it. The video encompasses vivid images depicting the true character of Mumbai using different people and places all around the city.

     

    Unlike other magazine publishers, Time Out is the first publication to break the tradition by not doing a regular campaign, said Rajnish Rawat, COO Paprika Media.  “On our eighth anniversary, we asked eight renowned Mumbaikars to pay their tribute to Mumbai in their unique way and now we have our own cocktail called Churchgate, a comedy play, a special recipe, an installation, short story, photo project and a product design, all on the pages of Time Out latest issue. We also have a Mumbai Anthem – a song dedicated to Mumbai. The tribute song is becoming viral and already got more than 10,000 views on Yahoo on its debut day.”

     

    After receiving an overwhelming response Time Out is now planning to promote the Mumbai tribute song on different social media like Facebook, Twitter and YouTube and will be also running the promos on  channels like VH1, 9XO, Channel V, WB and Radio One.  People can also watch it on timeoutmumbai.net or on you tube at http://youtu.be/yhE0kNVQPEE

     

    The eight Mumbaikars who paid tribute to the city through works created especially for Time Out are:

    Artist: Shilpa Gupta has created a photo mosaic of her images that show Mumbaikars queuing up. It captures residents of Mumbai in mundane situations – waiting at bus stops, at railway ticket counters and at ration shops. But there are a few bizarre queues, like that of people waiting to meet a couple at their wedding. Through the work, the multimedia artist addresses Mumbai’s unfailing ability to make us wait and force “dreariness in our capacity to think and act”.

     

    Photographer: Fabien Charuau has shared four images from his ongoing photo project on what Mumbai means to him.

     

    Writer: Jerry Pinto has written a short murder mystery called Never on a Friday, set in his neighbourhood Mahim.

     

    Musician: Sid Coutto has written and composed an anthem, called This is My Home.

     

    Chef: Viraf Patel, from Café Zoe, has created three dishes that typify the city for him: bombil fritters, batter-coated, deep fried; a bowl of missal-pao, a Maharashtrian classic, made with chorizo sausage to bring in the city’s old Portugeuse influence to light. And there’s some masala-smacked bheja, lightly seasoned, rolled in panko and then deep-fried until golden crisp on the outside.

     

    Product Designer: Lokesh Karekar has created a taxi meter light.

     

    Play: Anuvab Pal has written a short fun play called Young Love about two city youngsters trying to meet on a date and communicating through their BB Messenger apps.

     

    Bartender: Devendra Sehgal who works at Ellipsis has whipped up a cocktail called Churchgate: the ingredients are white rum, tamarind and jaggery topped with a frothy foam of Earl Grey tea.