Indian entrants have bagged nine Pencils at the annual D&AD awards. McCann Worldgroup has bagged five Pencils, four of which are for the Afghan government’s ‘The Immunity Charm’. The fifth Pencil is for PayTM’s ‘Sweet Change’ entry. Ogilvy (MP Tourism), Cheil (The Good Vibes Project), FCB (No Conditions Apply – Sindoor Khela) and Hindustan Petroleum (Roads that Honk) have also bagged Pencils.
While the name of the Pencil-winners has been announced, the colour of the Pencil – Wood, Graphite, Yellow and the coveted Black – will be unveiled on Thursday evening at the awards event. The Hindustan Petroleum ad was created by Leo Burnett, but since the Publicis group is staying away from awards (except Goafest where PR agency MSL participated and won), guess client HP is identified as the entrant.
This year’s event will see a total of 721 Pencils awarded, with the United States topping the country rankings with 194 Pencils. The top-ranking countries are:United States – 194 Pencils, United Kingdom – 165 Pencils, Japan – 49 Pencils, Germany – 46 Pencils and France – 37 Pencils. India is joint #13 with China with nine Pencils.
Said D&AD CEO Tim Lindsay: “The last few days of judging have been incredibly inspiring, and we’re excited to open our doors today for this year’s Festival. All Pencil winning work is on show throughout the Truman Brewery, and will give visitors insight into what creative excellence means today. It’s great to see the range of work that creative minds all over the globe are producing. Long gone are the days when design and advertising operated in silos. The work being produced today touches many industries, and is testament to the value of creativity to business.â€
Havas Media CEO for India and South East Asia Anita Nayyar has been named as Jury President for media at the 56th Annual D&AD Awards to be held in April 2018.
The awards are now open for entry, with two brand new categories announced to celebrate the very best work in an ever-evolving creative landscape. It’s a little surprising that only one advertising biggie from India is heading a jury despite D&AD’s attempts to evangelise the Indian advertising community for some years via the Kyoorius Design and Advertising Awards.
Said Tim Lindsay, D&AD CEO: “In a media environment that encourages the short-term and tactical it’s never been more important to stand up for craft and creativity. Why? Because the good creates better outcomes than the bad – commercially, socially, sustainably, culturally and politically. D&AD’s role in this is stimulation, not congratulation. There’s too much backslapping when what is needed is a focus on and enablement of creative excellence in advertising and design. We are engaged in a war against mediocrity and you are an important ally. Get involved!â€
Steve Vranakis, Executive Creative Director at Google’s Creative Lab, starts his tenure as the new President of D&AD. Harriet Devoy, Creative Director of Design, Marketing Communications at Apple Europe, has been appointed Deputy President. D&AD has also announced the establishment of a global Advisory Board. Regrettably, despite D&AD’s presence in India through the Kyoorius Creative and Design Awards, there is no Indian on this Board.
In addition to Varanakis’ appointment, Harriet Devoy, Creative Director of Design, Marketing Communications at Apple Europe, has been appointed Deputy President.Kate Stanners, Global Chief Creative Officer at Saatchi & Saatchi, has been appointed to the Board of Trustees.
D&AD has also announced its Advisory Board, which includes creatives in leadership roles from around the world (except India).
Said Tim Lindsay, Chief Executive, D&AD: “Since its outset, D&AD has continued to encourage great work, set the bar high, inspire new generations of creative people, facilitate the exchange of knowledge and ideas, and acted in the best interest of the industry. Today, we are faced with unprecedented challenges, as an industry as well as a society. I’m excited to see Steve implement his programme over the next year to be more inclusive. Cross-disciplinary partnerships broaden horizons and breed innovation and creativity. It’s sure to be an exciting year ahead for D&AD… I’d also like to take this opportunity to thank outgoing President Bruce Duckworth for his unerring support and the leadership he has provided over the last twelve months.â€
BBDO India chairman and chief creative officer Josy Paul will head the outdoor advertising jury as Jury Foreman at the 2017 D&AD Professional Awards. This was unveiled along with names of other jury foremen and women and the announcement that the 55th annual D&AD Professional Awards are now open for entry.  Although there haven’t been any new category additions, there are some notable changes within sub-categories that will celebrate the latest innovations. For the first time D&AD will now award innovations and fresh new work that comes to the market in Beta or as prototypes. New websites, products and new iterations of existing platforms will get the chance to submit their work to be judged and win a Pencil. This work will be eligible for a Wood Pencil.
The Established Campaigns sub-category will recognise integrated campaigns that have lasted the test of time whilst entries into Collaborative (part of the Integrated & Collaborative Category) will be rewarded for the relationship between agency and client in producing great creative campaigns for three years and over.
Said D&AD CEO Tim Lindsay: “D&AD evolves and changes to reflect the landscape of commercial creativity, which is why every year you’ll find us listening to feedback and making changes to our categories. 2017 will be the year of awarding the established and the very new. Innovation is at the heart of every great creative idea, it is how we measure creative excellence every year. With this in mind, awarding work that has nailed that initial concept but hasn’t necessarily gone into full production was a natural next move for us. At the same time, it isn’t all about the new, there is much to be learned from rewarding successful creative relationships and ideas that have survived the test of time which is why we will be looking at both ends of the spectrum this year. As ever we wait with growing excitement to see what great creative work is entered in the next weeks and months.â€
With the launch of D&AD Impact earlier this year, the White Pencil is no longer part of the awards line up, however as one of the most popular categories, Creativity For Good continues to develop with the addition of Product and Service Design subcategories which reflect the growing trend for these as part of creatively worthy campaigns.
Also, the following categories have notable changes: Branded Film Content has been changed to Branded Content to reflect the changing media in this space and now live-streamed, audio or user generated content can be entered into this category as well as films. Branding has also had some re-organisation with Logos moving over from Graphic Design and the addition of Campaign Branding & Identity which will give design agencies the opportunity to enter specific branding and identities of campaign projects. Finally, D&AD has retired Mobile Marketing as a category as it plays a key role in most campaigns and is no longer briefed in isolation, moving instead as a sub-category to other design and marketing categories.
Meanwhile, D&AD has also announced a list of senior professionals as Jury Foremen and Women. This includes BBDO India chairman Josy Paul. Commented Awards Director, Donal Keenan: “At D&AD we strongly believe in championing equality in the creative industry and aim to lead by example. This year we are pleased to announce that our line-up of Jury Foremen and Women are equally split by gender for the first time, a trend that we will work to ensure continues into the future.â€
– Art Direction: Margaret Keene, Executive Creative Director, MullenLowe, USA
– Book Design: Coralie Bickford-Smith, Designer, Penguin Books, UK
– Product Design: Victoria Slaker, VP, Product Design, Ammunition , USA
– Radio & Audio: Jenny Glover, ECD, TBWA/Hunt/Lascaris, South Africa
– Spatial & Experiential Design: Douglas Broadley, Group CEO/Creative Director, Imagination, UK
– Writing for Advertising: Susan Treacy, EVP, Executive Creative Director, FCB Chicago, USA
– Writing for Design: Elise Valmorbida, Founder/Creative director, word-design, UK
Jury announcements will be made later in the year, full information on categories, pricing and dates can be found athttp://www.dandad.org/en/professional-awards/. The D&AD Festival will be held from April 25-27, 2017 in London. Work entered into the 2017 D&AD Awards must have been commercially released between January 1, 2016 and March 18, 2017.
Bruce Duckworth, principal at Turner Duckworth, starts his year as D&AD President. Each year, D&AD appoints a President from the Board of Trustees to lead the charge and shape the conversations for the year ahead. The job of the President is to galvanise the creative communities and bring them together to inspire and celebrate the finest in design and advertising. With D&AD Festival returning for a second year in 2017 as well as an international roster of President’s Lectures, Bruce wants to use this year to set an agenda of his own.
Duckworth wants to raise the profile of designers, to elevate great design and to strengthen the relationship between D&AD and the design community. To give design a louder voice, whilst still bringing all the different communities within D&AD together under one roof.
Said he: “This year I’d like to strengthen the relationship between D&AD and the design community. To bring the design community back into D&AD. And to give design a louder voice…How? We need to make D&AD a hub for our creative community. A place where the different creatives come together. One of the things I love about D&AD are the conversations I have with people from other disciplines, from different industries, people with different ways of seeing things. I find it energising, inspiring, and creative.â€
In addition to the new President, there have been eight new creatives elected to the D&AD Board of Trustees: Alexandra Taylor – Consultant Head of Art, Mrs. McGuinty; Bruno Maag – Chairman, Dalton Maag; Graham Shearsby – ‎Chief Creative Officer, Design Bridge; L.A. Ronayne – Creative Director, Havas London; Kath Tudball – Design Director, The Partners; PacoConde – Group Creative Director, BBH London; Steve Spence – Lecturer, London College of Communication; and Thomas Manning – Junior Creative, Havas London (New Blood Trustee).
Tim Lindsay, Chief Executive, D&AD commented, “I would like to extend a warm welcome to Bruce who brings with him experience from a stellar career in the design industry. It comes as no surprise that he has big plans to bring the D&AD design community closer together and we are excited to see how his leadership will help to guide and shape D&AD over the coming year.â€
“September always brings change here at D&AD but this whole year has been one full of new beginnings: the first ever D&AD Festival, the launch of New Blood Shift and we are days away from the inaugural D&AD Impact Awards. I’d like to thank Andy Sandoz on behalf of all my colleagues at D&AD and the Board of Trustees for his fantastic commitment over five years culminating in a great Presidential year.â€
Iconic photographs & film works from Nirvana, Guinness, Honda and Spike Jonze have made it to the 2016 D&AD Next Awards campaign. These works have been creatively re-imagined by F/Nazca Saatchi & Saatchi into a series of graphic posters. Capturing the essence of what makes them unique using words and emotive illustrations, they are designed to inspire and excite the next generation of photographers and directors to enter their work into the awards. F/Nazca Saatchi & Saatchi are themselves D&AD Award winners, most recently taking home a Yellow Pencil for graphic design in the 2015 Awards.
Pedro Prado, Creative Director F/Nazca Saatch & Saatchi commented: “D&AD, along with the biggest names in direction and cinematography are always a source of inspiration for us. I hope we’ve managed to create a campaign that touches the soul of future great names in the industry.”
Tim Lindsay, D&AD CEO added: “One of the great things about D&AD is the chance it gives us to work directly with great agencies on our own campaigns. It’s no surprise that we’ve gone back to Brazil once again to access that brilliance. The work that F/Nazca have created gets to the heart of what the Next Awards are all about; an inspiring celebration of talent and potential.â€
The posters will be supported by a social campaign, animations and films, the latter of these will be released in 2016.
D&AD has announced two special seminar events in partnership with Kyoorius FYI day, unlocking the secrets to impressing the juries at the world’s biggest awards shows.
Hosted by D&AD Chief Executive Tim Lindsay, the session will help one understand what jurors look for in submitted work, how the dynamics of a large and multinational jury differ from domestic and how juries compare work when arriving at a final decision.
Each seminar lasts two hours and offers invaluable insight into how to tell stories about your entries that global juries can understand, as well as a chance to put questions to the head of one of the industry’s toughest and most prestigious award shows.
Tim Lindsay
Tim Lindsay, Chief Executive of D&AD commented, “I’m delighted to be travelling over to India once again, this time to take part in a special edition of Kyoorius’ FYIday. Over the past few years through our partnership with Kyoorius I’ve been able to experience first hand some of the fantastic creative work that is being produced by Indian agencies. I’m in no doubt that the quality is high enough to win honours at the world’s biggest shows and these sessions will give you the confidence and insight to go out and do just that.â€
Rajesh Kejriwal
Commenting on this, Rajesh Kejriwal, Founder CEO, Kyoorius said, “Story telling is the most critical part about the entries for any awards. It can completely change the outlook of an entry. We’re very happy to have Tim Lindsay on board to share his expertise and guide the industry.â€
D&AD has revealed the global line-up of creatives set to take part in the 53rd edition of its Professional Awards.
In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities’ highest profile members. They include: Eric Kallman, Executive Creative Director at Goodby, Silverstein & Partners (Integrated & Innovative Marketing); Rei Inamoto, Chief Creative Officer at AKQA New York (Mobile Marketing); Harriet Devoy, Creative Director at Apple Europe (Branding); PJ Pereira, Chief Creative Officer at Pereira & O’Dell (Digital Marketing); Jonathan Kneebone, Co-Creative Director at The Glue Society (Film Advertising Crafts).
Following a hugely successful 2014, which saw Indian agencies pick up 25 awards, Indian creativity will be well represented with six creatives, including one jury foreman: Jury Foreman: Piyush Pandey, Executive Chairman and Creative Director at Ogilvy & Mather Mumbai (Press Advertising); Meera Sharath Chandra, Founder & Chief Creative Officer at Tigress Tigress (Digital Advertising); Preeti Vyas, CEO at Vyas Giannetti Creative (Crafts for Advertising); Senthil Kumar, Executive Creative Director at JWT Bangalore (Film Advertising); Sonal Dabral, Chief Executive Creative at DDB Mudra Group (Outdoor Advertising); Ektaa Aggarwal, Creative Director at Landor Associates Mumbai (Branding);
For 2015, a new category has been introduced for Branded Film Content & Entertainment. First appearing in 2011 as a sub-category, TV, film, online and documentaries will now be judged by a standalone jury, in addition to a new tactical sub-category.
To celebrate those pushing the boundaries of technology, innovation sub-categories have been added to Packaging Design, Product Design and Radio Advertising. Innovation in media is also recognised through the revamped Integrated & Innovative Media category.
TV & Cinema Advertising category has been renamed to Film Advertising and features a new Tactical sub-category for film advertising. There is a new sub-category Casting for Film Advertising introduced within Film Advertising Crafts and, following its successful re-addition at the 2014 Awards, there are two new sub-categories introduced within Music Videos: Direction and Production Design.
Tim Lindsay
Tim Lindsay, Chief Executive at D&AD, commented, “The role of creativity and the value of design in our society has never been greater. Whether as vehicle for social change, enriching quality of life or finding the means to do well by doing good, we’ve seen some truly impressive innovation from across the advertising and design industries in recent years as boundaries are pushed and limits tested. After a remarkable 2014, we’re all looking forward to seeing what 2015 brings in the field of creative excellence.â€
Aagey, aagey dekho hota hai kya.†These were the famous first words from Rajesh Kejriwal when asked by host Suresh Venkat on how he plans to better the act after Kyoorius stormed the advertising awards scene this year. Mr Kejriwal is aware that all eyes are on how he would better the 2014 act next year. And he did that by announcing dates for the advertising, digital and design awards for 2015 at a gathering of creative and assorted media hands in Mumbai on Thursday evening.
The Advertising and Digital Awards will happen on May 29, 2015 and the Call for Entries will go up on March 2 with entries closing on April 10. In the case of the Design Awards, the Awards Night will be September 12, the last day of the Kyoorius Designyatra and the Call for Entries will go up on May 4 and entries will close on June 5.
All the Awards will continue to be backed by D&AD and the entry and jury processes followed will be that of D&AD.
Meanwhile, along with the announcement of 2015 dates, Kyoorius also released the Annual featuring Black and Blue Elephant winning entries along with all in-book winners from the 2014 edition of the awards. Some 4000 copies of the Annual will be distributed corporates, creatives and all the art and design colleges and institutions in the country to “help stimulate future talentâ€.
Tim Lindsay
Said Tim Lindsay, CEO of D&AD, in a statement: “We approach the second Kyoorius Awards supported by D&AD with great optimism concerning the positive impact on the creative community in India. D&AD and Kyoorius are both dedicated to inspiring, celebrating and nurturing the next generation of creative talent – vital for the future health of our industry.”
Details on Kyoorius Awards 2015: http://awards.kyoorius.com/images/KyooriusAwards_Categories_2015.pdf
New D&AD President Mark Bonner has pledged to celebrate the new breed of 21st century creatives as he begins his term, intending to commemorate the profession’s heritage, champion its present and safeguard its future.
Mark Bonner is a true D&AD success story, having begun his career with a D&AD New Blood Yellow Pencil, earned as a Kingston University student in 1991. Alongside fellow designers Jason Gregory and Peter Hale, whom he met at the Royal College of Art, Mark co-founded GBH in 1999. With four Yellow Pencils to its name, GBH has since consistently ranked as one of the UK’s top creative design agencies.
Now, Bonner’s career has come full-circle. After being elected as a D&AD trustee in 2011, he follows in the footsteps of design legends such as Michael Johnson, Michael Wolff and Rodney Fitch in taking the reins as President of the global not-for-profit creative association.
Mark Bonner, D&AD President and co-founder of GBH, commented, “As a designer, the Yellow Pencil has always been the ultimate aspiration… but having won some, now it’s winning a Black Pencil that keeps me awake at night. D&AD has been a big inspiration in my career, so to take on the role of President of this great association is a real honour.
“As President, I’m interested in exploring the space beyond the disciplines, the ‘white space’ in-between. Creatives have always instinctively defined themselves by a category or a skill, but we’re in an era where convergence within communications is all encompassing. Our industry is thriving thanks to a generation of creatives and clients that collide the disciplines in order to cut through. Today, the only creative discipline that really matters is excellence.â€
Work Club Creative Partner Andy Sandoz has been announced as incoming Deputy President of D&AD. Serving as deputy for the next 12 months, Sandoz will take over as President in September 2015. In addition, there are seven new creatives elected to sit on the D&AD Board of Trustees, which are: Rosie Bardales, Executive Creative Director and Partner, BETC London, Harriet Devoy, Creative Director of Design, Marketing Communications, Apple EMEA, Thomas Fitzmaurice, Junior Designer, Interbrand [New Blood Trustee], Dan Germain, Global Head of Brand and Creative, Innocent, Andrew Lawrence, Creative Director, Elmwood, Nils Leonard, Chief Creative Officer, Grey London and Steve Vranakis, Executive Creative Director, Google Creative Lab
The Kyoorius in association with D&AD, announced the winners of the 2014 Kyoorius Advertising & Digital Awards at the awards ceremony at the NSCI Indoor Stadium in Mumbai. The night was a celebration of the best in Indian creativity with an attendance of over 1200 creative professionals from the advertising and digital spheres and clients from across India and some from around the world.
Curious about the Awards terms?
Like the D&AD awards internationally, Kyoorius Awards have no gold, silver or bronze, and it is the jury’s prerogative to award more than one Blue Elephant in a category, or none at all.
In-book: Work that stands out above the rest and meets the three judging criteria, for being 1) An original and inspiring idea, 2) Well-executed, and 3) Relevant to its context. Amongst the best pieces of work in the year, in-book winners are the nominees for Blue Elephants.
Blue Elephant: Checks off all three criteria and reaches the Kyoorius Awards benchmark of creative excellence. Recognised as a symbol of the very highest creative achievement.
Black Elephant: Best of Show. The ultimate prize. Work that is truly ground-breaking amongst all the judged work.
Masters of Ceremonies Kamal Sidhu and Suresh Venkat conducted the proceedings accompanied by Dutch performer Ken and the Indian rock band The Other People and DJ Hiren.
The focus was clearly on the awards, as 114 in-book winners were announced, with 75 in Advertising, and 39 in Digital. In-book winners were also nominees for Blue Elephants, and among the 114 entries nominated, the two juries awarded 37 Blue Elephants – 24 in Advertising and 13 in Digital. Senior industrypersons presented the awards.
Ogilvy & Mather emerged as the most awarded agency, with three Black and seven Blue Elephants and 45 In-book wins.
Across the advertising categories, 24 Blue Elephant winners included campaigns by Grey Worldwide, Ogilvy & Mather, Publicis India, Sapient, DDB Mudra, Happy Creative Services, BBDO, Ideas@Work, Scarecrow, BBH, Soho Square, Creativeland Asia, First December Films and Candid Marketing.
And at the digital awards, 13 Blue Elephant winners included works by Hungama Digital Services, Creativeland Asia, Fractalink Design Studio, Webchutney, Sapient, 120 Media Collective, BBH India, DDB Mudra, NicheMinds, and Ogilvy & Mather.
Four Black Elephants were awarded to groundbreaking work that redefined the category it was entered in, by creating a new conversation with its audience, or a transformational impact on the industry.
DDB Mudra was awarded a Black Elephant for The Last Telegram (Category: Direct Response), a direct response campaign that saw an opportunity to commemorate the final day of India’s telegram service by reminding Birla Life Insurance customers to think about their future.
Ogilvy & Mather took home three Black Elephants in 3 categories –
The Good Road – Created for Bangalore Traffic Police and Castrol India (Category: Technological Innovation). In the campaign, a helmet was designed to remind bikers about road safety and motorbikes would only start once the helmet was worn by the rider.
CleftToSmile – Created for Operation Smile India (Category: Use of Social Media). This social media campaign transformed a simple combination of keyboard characters into an identity and highly successful Twitter campaign for Operation Smile India’s Cleft to Smile initiative.
Google ‘Reunion’ – Created for Google India (Category: Online Branded Films). Ogilvy & Mather created a film that highlighted Google’s search engine by creating a touching story with the India-Pakistan Partition as a backdrop.
Tim Lindsay
Rajesh Kejriwal
Tim Lindsay, CEO of D&AD commented: “D&AD is very proud to be partnering with Kyoorius in India. I hope we’ve brought some rigour and transparency to the judging process. Certainly the standard of work has been fantastic – something we saw demonstrated at D&AD’s own professional awards three weeks ago in London, where Indian agencies had multiple in-book and nomination successes. Our commitment to this partnership is long-term. We look forward to an increased involvement with the Indian creative community as we develop our New Blood programme with Kyoorius.”
Said Rajesh Kejriwal, Founder CEO of Kyoorius: “Considering this was our first year for the Advertising Awards & Digital Awards, the response has been outstanding. The 988 entries across Advertising and Digital are further validation of the Kyoorius Awards format, and our association with D&AD. We will continue to provide a neutral and transparent platform for the Indian creative industry.”
“During the jury sessions, we saw a strong desire from jury members to constantly weigh in and consider the cultural context when judging the work. The importance of staying relevant to the Indian market was never overlooked, especially with the international jury.”
Alongside the Elephant winners all nominations will be featured in the Kyoorius Advertising Awards Annual  and the Kyoorius Digital Awards Annual — distributed across the fraternity and to corporate for creative inspiration
Indian craft and creativity was recognised in a big way at this year’s D&AD Awards, with an incredible 25 Awards handed out to Indian entrants, with three of those in contention to win a Yellow Pencil as Nominated* work.
In 2013, India achieved just two In Book Awards with no Nominated entries. Meanwhile, this year’s haul elevates India to a highly respectable 9th in the global table, further consolidating the Indian creative community’s burgeoning reputation on the international stage. While In-Book refers to work that will be included in the 52nd D&AD Annual which will be published in September 2014, Nominations refers to work that will be included in the D&AD Annual and is also being considered by the Jury for the award of a Yellow Pencil. The Yellow Pencil results will be announced at an event in London on 22 May 2014.
Ogilvy & Mather India earned two Nominations in Graphic Design and Crafts for Design for its work with WWF India in addition to a further four In Books within Outdoor Advertising.
At this stage (before the Yellow Pencils are awarded in May), McCann Erickson India is the most awarded agency from India, earning 10 In Book Awards and a Nomination in the White Pencil category for its Share My Dabba campaign for Happy Life Welfare, The Dabbawala Foundation.
D&AD is partnering with Kyoorius to bring the awards with the same standards of judging and creativity. The awards are scheduled to happen on June 12 in Mumbai with the Call for Entries having been issued already.
Tim Lindsay
Said D&AD CEO Tim Lindsay: “Entries to D&AD have gone up over 10% this year, which is a reflection of D&AD’s increasing popularity in maturing creative markets like Brazil and China. The main theme we’re seeing this year is one of convergence: the lines between categories are becoming more and more blurred, which means ideas have to be smarter and the execution more pristine than ever. We’ve also seen a massive increase in smaller design studios entering – which I hope indicates the creative industries are in rude health at every level.”
In total, 683 awards were handed out at the 2014 awards, up on the figure of 614 from the previous year. Globally at this stage (before the Yellow Pencils are awarded on May 22), Grey London has racked up the highest number of Awards with 19 (2 Nominations and 17 In Books).
There has been a crop of Awards for Ogilvy&Mather Paris’s ‘Smarter People for Smarter Cities’, which took 13; Grey London’s ‘The Sunday Times Rich List’, which took 11 and Ogilvy & Mather Brazil’s ‘Real Beauty Sketches’, which took six.
As a non-profit, all of D&AD’s surpluses go straight into programmes that develop the next generation of creative talent while campaigning for the creative industries to help solve the world’s toughest social and environmental issues. As has been reported earlier, the surpluses from the D&AD Award’s Indian avatar, will also be ploughed back to help the fraternity.
Indian craft and creativity was recognised in a big way at this year’s D&AD Awards, with an incredible 25 Awards handed out to Indian entrants, with three of those in contention to win a Yellow Pencil as Nominated* work.