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  • Tim Isaac, Chairman of bates Asia, has announced that David Mayo will take over as CEO of the agency network as he retires at the end of October

    David Mayo to take over leadership of bates Asia

    By A Correspondent

     

    Tim Isaac, Chairman of bates Asia, has announced that David Mayo will take over as CEO of the agency network as he retires at the end of October.

     

    Mr Mayo who came to Asia in 1994 from London to join bates in Hong Kong was hired by Mr Isaac to Ogilvy & Mather in 1997 to run Guinness, among other regional business. In the time since, he founded creative boutique, Red Card and after 2005 went on to hold several key senior roles at Ogilvy, including the Presidency of Ogilvy & Mather Advertising, Asia’s largest Advertising Agency and latterly of Ogilvy & Mather ASEAN.

     

    “David is one of Asia’s most experienced and creative agency leaders with a very strong track record in building brands and driving creativity,” said Mr Isaac. “He is a born entrepreneur and has put many of our clients’ brands firmly ahead of their competitors. He is the right person to build on the good work and the platform that has been established and to take bates to the next level in its long history in Asia.”

     

    Mr Mayo’s track record with clients in Asia such as Guinness, Nike, Gillette, The Economist, Motorola, Coke and Diageo will bring added impetus to Bates as the agency model changes in Asia. His brief will be to galvanize the agency leadership, develop the bates brand and establish a new network model.

     

    “When I originally came to Asia in 1994, it was to work at bates,” said Mr Mayo. “It has a very strong track record as a maverick and creative brand in Asia and it has a unique place in a region of the world where more and more clients are asking for the bespoke and the personal. We will take bates to the next level. I am returning to take this heritage and fashion a fresh new agency offer for ambitious brand owners across the region.”

     

    “David’s verve, energy and drive will be the perfect tonic for bates. David has done a brilliant job at Ogilvy across the region for more than a decade. I will miss him personally but am delighted he remains part of the broader family,” said Paul Heath, Chairman, Ogilvy & Mather Asia Pacific.

     

    Bates’ major clients in Asia include HSBC, Shanghai General Motors, Diageo, Philip Morris, Cheong Kong, Colgate, Castrol, P&G, Disney, Nokia, Singapore Government, Marico, Kraft and Yum Restaurants. They have 12 offices in Taiwan, Shanghai, Hong Kong, Vietnam, KL, Singapore, Manila, Jakarta, Mumbai, Kolkata, Bangalore and Delhi.

     

  • Veteran adperson Ranjan Kapur has agreed with the Regional Management of Bates Asia to step into the role of Chairman Bates India. It will be in addition to his current role as Country Head, WPP, India

    [Flashed y’day] Ranjan Kapur is new Bates chairman

    Veteran adperson Ranjan Kapur has agreed with the Regional Management of Bates Asia to step into the role of Chairman Bates India. It will be in addition to his current role as Country Head, WPP, India.

     

    In his new role, Mr Kapur will work closely with the senior management of Bates India to fire a new ambition and help develop an organization structure that offers more relevant ways of engaging with clients and consumers “Bates has developed an exciting new ‘changengage’ philosophy that helps provide solutions that are both media and discipline neutral, and it has through the line capability and resources, to deliver them. To drive this thinking forward we are in conversations with a few new age thinkers and we hope to finalize on the CeO for bates India very shortly,” said Mr Kapur in a communique.

     

    Mr Kapur has been informally engaged with Bates ever since he stepped down as Chairman of Ogilvy. Mr Dheeraj Sinha, Regional Head of Planning feels that Ranjan will help galvanize the people at bates India. “His reputation precedes him and he hasn’t lost any of the passion and drive he displayed when he led Ogilvy to the top.”

     

    “The recent departures at Bates India, have presented us with an opportunity to put the right leadership in place”, says Mr Tim Isaac, Regional Head of Bates Asia. “I am delighted to renew my partnership with Ranjan. I have worked with Ranjan many times since I first arrived in Singapore in 1986. With Ranjan as Chairman and a new CeO in place shortly we will be looking to accelerate our growth in India”.