By A Correspondent
PromaxBDA India has announced a series of workshops this year with leading creative minds of the industry.
Led by the marketing workshop by Bex Schwartz who is the Executive Creative Director and Director at Cause +Effect, the workshop will examine examples of omni channel TV promotion and explore analytics and metrics for watching social engagement transform into ratings.
Next is Tim Horwood’s Masterclass about the changing creative space of Africa and with truTV’s Puja Vohra and creative professional Glenn Urquhart.