MxMIndia

Tag: Tiger Shroff

  • FCB Ulka, He’s creative agency has conceptualized this clutter-breaking campaign inspired by Bollywood

    Emami’s He partners with Tiger Shroff

    By A Correspondent

     

    He Deodorants has launched its latest campaign featuring Bollywood star Tiger Shroff. Conceptualised by FCB Ulka, Mumbai, the two-film series draws inspiration from Bollywood.

     

    Speaking on the occasion, Harsh Vardhan Agarwal, Director, Emami Ltd. said: “There is an emerging set of consumers who are now using a different fragrance for a different occasion. We were the first to bring a disruption into the market, launching two fragrances in 1 pack with our He Magic Duo to tap into the opportunity. We are now pushing the envelope with the concept of fragrance mixing on this product. He Magic Duo’s, two perfumes have been designed such that when mixed, they complement and create a third fragrance. The FCB team has created a film with the right blend of fun where the story draws on Bollywood analogy and seamlessly showcases the product proposition. The ad with Tiger Shroff in a never before seen avatar is sure to garner attention and excitement.”

     

    Added Kulvinder Ahluwalia, President, FCB Ulka, Mumbai: “Partnering with a brand to build clutter-breaking campaigns is the best kind of challenge. The brief for this campaign was a challenging one with He Magic Duo now having a never heard of before – three fragrances in one pack. The films draw inspiration from Bollywood and are high on humourous entertainment to drive home this extremely unique, and category-first benefit. This campaign is sure to resonate with the film-lovers across the country, especially the youth.”

     

    Sharing details on the storytelling, Keigan Pinto, National Creative Director, FCB Ulka said: “He Magic Duo is a product that is different from conventional deodorants. It has 2 distinct fragrances – and when you mix the two, you get a third distinct fragrance. Creatively speaking, showing three fragrances was a challenge. Till we came upon a classic Bollywood dialogue that is folklore now – “Maa, hum ek se do ho gaye.” We used it as a creative hook. The beauty of it is, it led naturally to a Bollywood style OTT execution. And then, we got on board a Bollywood youth icon, Tiger Shroff, to deliver the final punch. In short, the idea dictated the execution and the use of a celebrity rather than the other way around. We worked closely with Shujaat Saudagar, the director, to craft two TVCs in iconic ‘filmy’ settings, that depict the same message, but in a very distinct manner from each other.”

     

     

  • Brand gives its ‘Har Ghoont Mein Swag’ campaign a new twist this admission season

    Swag is permanent, says Pepsi to collegians

    By A Correspondent

     

    Softdrink major Pepsi is urging college-goers to add a new word to the dictionary this admission season – Swag.

     

    Talking about the activity, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said: “Every year in India, the most important life event for an 18-year-old is college admissions and students across the country are waiting with bated breath the cut-off announcement to see whether they will get the course and college of their choice. Intense competition only adds to the situation. As a brand¸ Pepsi has always resonated with the voice of today’s generation and we understand that the ongoing admissions season is something that the youth are heavily invested in. At the same time, we want them to know that marks and admissions are only one part of life. If one follows their passion, and puts in their best towards something, they are bound to be successful. With the ‘Har Ghoont Mein Swag’ campaign, Pepsi will be a part of this important life event of the youth and will enable them to spread their wings by reiterating the empowering message that ‘cut off Is temporary and swag is permanent.”

     

    Actor Tiger Shroff and rapper Badshah have joined the brand as it asks students to follow their passion and let their swag do the talking.

     

     

  • The ad seeks to inspire consumers to push the boundaries

    G-Shock unveils new ad film featuring Tiger Shroff

    By A Correspondent

     

    G-Shock from Casio has unveiled an ad film that takes its #ChallengeTheLimits campaign forward. Featuring the recently appointed brand ambassador Tiger Shroff, the commercial highlights the challenging spirit of the actor and his journey to becoming a successful star and youth icon.

     

    Said Kulbhushan Seth, Vice President, Casio India: “With the latest television commercial, we have brought our ‘Challenge The Limits’ campaign alive by showcasing the personal story of our Brand Ambassador. The commercial further cites Casio as the new age companion for today’s millennials, who are willing to challenge limits and improve themselves. Casio G-Shock salutes their challenging spirit with a promise to be their trusted partner and stand by them through thick and thin.”

     

    Challenge The Limits is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance just like G-Shock watches do.

     

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “We’re absolutely proud to partner with this legendary brand in this big campaign made specifically for India. The story was a simple one and reflects the honest reality of today. There’s a lot of other exciting work coming, so keep watching.”

     

     

  • It is being telecast across major national and regional electronic and digital platforms

    Tiger Shroff is the face of 8PM Premium whiskey. Ooops Music CDs.

    By A Correspondent

     

    Radico Khaitan has announced Bollywood actor Tiger Shroff as the brand ambassador for 8 PM Premium Black Music CDs, the surrogate for the company’s popular whiskey brand.

     

    Said Amar Sinha, COO, Radico Khaitan: “8 PM Premium Black is a notch-up offering of the Limca Book of Record holder-8 PM brand and is promising to join the success league of its parent brand.. We are excited and thrilled to have Tiger on board as he represents energy, youthfulness and vigor and these traits are completely in sync with our brand.”

     

     

  • The brand’s message is to create a mix of style and comfort and is aimed towards the youth of India

    Tiger Shroff shows his moves for Macho Hint

    By A Correspondent

     

    Men’s inner wear brand Macho has launched its latest TVC featuring Tiger Shroff.

     

    Speaking on the occasion, Sandeep Seksaria, Director, Macho Hint said: “Macho is a leader today in the mid-segment innerwear market because of its quality, innovation and path-breaking communication. The company also has other popular brands such as Amul and Sporto in the innerwear and casualwear space. As part of our business strategy the brand is repositioning itself as a fashion led brand thus we are launching Macho Hint, a new range of men’s innerwear with a touch of fashion targeting the age group of 15 to 45 years. The product range stands for flexibility, colors, comfort, quality along with a feel of luxury.”

     

    He added: “We are also launching a new TVC featuring Tiger Shroff. In this interesting and entertaining TVC Tiger transits from one frame to another displaying the new range of Macho Hint. We are confident that the new range of products in different colors and designs will help us in reaching the masses, specially the customers who are looking for comfort and fashion.”

     

     

  • Tiger joinsJohn Abraham and Sushant Singh Rajput to endorse the brand

    Garnier Men announces Tiger Shroff as brand ambassador

    By A Correspondent

     

    Garnier Men has announced Tiger Shroff as its new ambassador. The actor will be seen endorsing the brand along with John Abraham and Sushant Singh Rajput.

     

    Sharing her thoughts on signing Tiger Shroff, Shalini Raghavan, Chief Marketing Officer, L’Oréal Consumer Products Division, said:“We’re very happy to welcome Tiger on board as the new face of Garnier Men along with John Abraham and Sushant Singh Rajput. He represents today’s generation of Indian men who invest a lot in their personal grooming, skin care regimes and fitness goals. Garnier as a brand has always promoted and represented a healthy, active and natural lifestyle, and Tiger’s sporty and dynamic personality fits seamlessly with the brand’s values.