MxMIndia

Tag: Tic Tac

  • Seeks to position Tic Tac as an enjoyable mouth freshener

    Tic Tac refreshes its campaign

    By Our Staff

     

    Tic Tac, the confectionery brand of Ferrero Group, has launched a new TV campaign – “Gentle Refreshment”. The campaign seeks to position Tic Tac as an enjoyable mouth freshener that provides a gentle refreshment for the consumer in everyday moments.

     

    Commenting on the launch of the new Tic Tac TVC, Tic Tac India spokesperson,  Zoher Kapuswala said: “Staying relevant to the changing times is an important aspect of our brand philosophy.  As consumers evolve, it is important as a brand to also adapt and evolve to stay relevant in these times. Our TVC strives to establish a strong relatable need for refreshment and communicate the role of Tic Tac which offers a break from the everyday tedium and provide a ‘gentle refreshment’. We are confident that the campaign will resonate well with the consumers.”

     

     

  • The campaign seeks to position Tic Tac as an enjoyable mouth taste changer

    Tic Tac unveils its ‘Mouth Fresh, Mood Refresh’ ad campaign

    By A Correspondent

     

    Tic Tac has launched a new TV campaign titled ‘Mouth Fresh, Mood Refresh’.

     

    Commenting on the launch of the new TVC, an unnamed spokesperson of Ferrero India said: “India as a market is dynamic and the consumer is constantly evolving. Tic Tac as a brand focuses on reinventing in order to stay close to the consumers.  We have found that the best way to interact with our consumers is to clearly communicate the role of the brand in the life of the consumers. Our TVC strives to do this and we are confident that the campaign will resonate well with the consumers.”

     

     

  • It is an attempt to drive the idea of creating little fun moments and how in a moment of daily nuisances, Tic Tac comes to the rescue

    Tic Tac unveils new brand campaign

    By A Correspondent

     

    Tic Tac is a youth brand that believes in sparking little refreshing moments of life and helps to break the monotony and boredom. It is positioned as a brand that stands for friendship, caring and fun. All its communication has successfully strengthened the core proposition of ‘Refreshment to be shared’.

     

    Ferrero India spokesperson said, ”As a brand it’s important for us to be an integral part of the youth’s life across platforms – they are an audience that gets bored easily – always looking for inventive ways to have fun.  We have aimed to present this truth to our consumers through the new dance and music TVC. The TVC also brings to life the brand values of fun, friendship and sharing and reinforces our core brand proposition of Refreshment to be shared”.

     

    Commenting on the campaign, Sujala Martis VP at GREY said, “Tic Tac is not a serious mint – its semiotics and associated rituals define its role. With this film, the attempt is to continue on the journey of Tic Tac being the fun starter, while also making the brand far more aspirational. What becomes a unique property is the ability to create music using the Tic Tac pack, thus adding another fun ritual apart from sharing.”

     

    Working on the same positioning platform, the brand has introduced the latest TVC. It is an attempt to drive the idea of creating little fun moments and how in a moment of daily nuisances, Tic Tac comes to the rescue.

     

    The brand believes that the TVC, driven through dance and music, is surely a pragmatic way to reach out to college students and young adults who are the core consumers of Tic Tac.