MxMIndia

Tag: Thwink Big

  • Starting in the third week of March, Balan will be on air five days a week on the recently refreshed 92.7 Big FM

    Vidya Balan turns radio jockey in real life with Big FM

    By A Correspondent

     

    Swapneel Naidu (Sr. VP & BH) Consumer Healthcare_ Asheesh Chatterjee CFO, BIG FM, Sunil Kumaran, Country Head, Thwink, RBN_ Vidya Balan_ Abe Thomas, CEO, RBN_ Sujesh Vasudevan (President, India Formulations, ME&A)

    Remember the endearing RJ in Lage Raho Munna Bhai and the slightly eccentric on in Tumhari Sallu… well, Vidya Balan will be on air five days a week on the recently refreshed 92.7 Big FM.

     

    The show titled- ‘Dhun Badal Ke Toh Dekho with Vidya Balan’ already has sponsors on board in the form of Muthoot Fincorp and VWash by Glenmark. The programme, notes a communique, aims to give impetus to positive conversations on relevant social topics and aptly features path-breaking star Vidya Balan as the radio show host for the very first time. Slated to launch in the third week of  March, the show will air every weekday evening from 7 to 9pm, with repeats on Saturday and Sunday.

     

    Talking about the show, Abraham Thomas, CEO, BIG FM said: “In these demanding times, people are expecting more and more from media brands such as ours. There is an expectation to bring purpose in to brands. In keeping with this expectation, we are moving from ‘mere entertainment to entertainment with a purpose.’ Our purpose is to influence people’s thinking. ‘Dhun Badal Ke Toh Dekho’ is Big FM’s endeavour to inspire people’s thoughts for a better tomorrow.”

     

    Added Sunil Kumaran, Country Head, Thwink Big, Big FM : “Big FM believes that as a brand it can ‘Inspire Thinking’ and through its line of ‘Dhun Badalke Toh Dekho’ we want to urge people to look at life from various perspectives and not be rigid in their approach. The show with Vidya Balan will bring out this philosophy in a never seen before format going across the country on the Big FM radio network and on digital. The show picks up wide ranging topics right from serious to light-hearted ones with a promise that it will stimulate conversations. Driven by Vidya, the show will also have experts and other celebrities discussing these topics. The show starts by the third week of March on 92.7 Big FM.”

     

     

  • Thwink Big will also partner with brands to give them an edge with character integration

    Thwink BIG acquires rights to popular characters from ‘Mania Ki Duniya’

    By A Correspondent

     

    Thwink BIG, the in-house content studio of Big FM has acquired rights of two digital characters ‘Baba BC’ and ‘Mehta Kuch Nahi Kehta’ from ‘Mania Ki Duniya’ (a popular YouTube channel) by Manish Karnatak.

     

    Commenting on this, Sunil Kumaran, Country Head – Thwink Big said: “Digital characters help build sticky content and this would further reinforce our branded content offering for clients. We have had great successes with award-winning properties like ‘Aktor calling Aktor’& ‘Chutki aur Shopkeeper’. We will continue to enhance our portfolio by creating and acquiring more characters which help provide deeply engaging and refreshing content.”

     

     

  • Manish Karnatak, Head, Thwink Big, and Soela Joshi, Associate Vice President – IP along with their teams will work closely with Sunil to chart the progress of Thwink Big

    Sunil Kumaran back at Big FM as Country Head, Thwink Big

    By A Correspondent

     

    Sunil Kumaran

    Big FM has announced the appointment of Sunil Kumaran as Country Head, Thwink Big. Kumaran returns to Big to lead the network’s content studio and talent incubator, Thwink. His responsibility will involve scaling the group’s content studio business through development and creation of original content, talent incubation and strategic alliances.

     

     

    Tarun Katial

    Speaking about the new appointment, Tarun Katial, CEO, Big FM said: “In his past association with us, which was close to eightyears, Sunil’s exceptional domain expertise and passion for content played a key in the networks growth. It gives me immense pleasure to welcome him back to the organisation where he will effectively be taking charge and fuel the growth of our Content Studio – Thwink Big.”

     

    Speaking about his role, Kumaran said: “It is an extremely exciting space and I look forward to taking the group’s vision on content forward with Thwink Big.  We already have a highly driven and experienced team in place and they have been producing some fantastic work for brand.  The effort now will be to scale this manifold through innovations, fresh ideas, talent and publishing partnerships.”

     

    Manish Karnatak, Head, Thwink BIG, and Soela Joshi, Associate Vice President – IP along with their teams will work closely with Kumaran to chart the progress of Thwink BIG.

     

     

  • App offers scores in seven regional Indian languages; available in six new countries

    Yahoo Cricket revamps offering to reach out to wider audience set

    By A Correspondent

     

    The Yahoo Cricket app, refreshed in October 2017, has launched new feature upgrades just in time for the T20 action. Alongside fast scores and updated match info, cricket fans can dive deep into player profiles and rankings and other features. In less than four months of the refresh, the Yahoo Cricket app touched 1.5 million downloads on Android.

     

    The app also offers scores in seven different regional languages including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam. The Yahoo Cricket app is also available in six new countries on Android only, including South Africa, UAE, Sri Lanka, Zimbabwe, Pakistan and Bangladesh.

     

    Commenting on Yahoo Cricket’s line-up, Gurmit Singh, VP & MD, Yahoo India, said: “We wanted to make this cricketing season memorable for our users. Indians love their smartphones, and cricket even more! We will keep them connected to every second of the action, on the go. Since the excitement extends beyond the stadium, we wanted to step up the fun there too. The Yahoo Cricket anthem, which will air in partnership with BIG FM, perfectly captures the spirit of the game and what it represents for millions of cricket fans.”

     

    Adde Manish Karnatak, Head, Thwink Big added, “The Yahoo team has taken an interesting creative route for the anthem which perfectly matches with the sensibilities of not just cricket enthusiasts but everyone who is upbeat about music. We at BIG FM too are enhancing the buzz around the cricket season with the launch of India’s first ever radio and digital web series ‘Duck Se Dude’. At the back of this, partnering with Yahoo to play their anthem on our platform establishes a stronger connect thereby delivering it to a larger set of audience through our strong network. We look forward to having more such meaningful and impactful associations.”