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Tag: Thoughtshop Advertising

  • Parle Products handsover its advertising biz to Thoughtshop

    Thoughtshop bags creative mandate of Melody

    By A Correspondent

     

    Taking forward the iconic thought, ‘Melody  itni Chocolaty kyon hai?’, Parle plans to air its new TVC commencing from January 23, 2016.  The TVC is conceptualised by Vipin Dhyani, Founder and Chief Creative Director, Thoughtshop Advertising & Film Productions.

     

    Following a multi-agency pitch, Parle Products appointed Thougthshop to create its new communication for Melody. Driving on its iconic tag line, ‘Melody itni chocolaty kyon hai… Melody khao khud jan jao’, the agency emphasises on the rich caramel based layer and chocolate core reminiscing the chocolaty taste.

     

    On handing over the Melody business to Thoughtshop, B. Krishna Rao, Deputy Marketing Manager, Parle Products states, “We aim to increase the brand recall through the new communication strategy targeting the youth. The purpose is to create the chocolaty urge by breaking a monotonous situation with a humorous twist. In association with Thoughtshop, we plan to roll out the campaign through TVC, Print and Radio”.

     

    Commenting on the win, Dhyani said, “It is always a privilege to work on an iconic brand under the Parle Products umbrella.  Melody’s tag line itself reinforces the chocolaty property of the brand, and thus we take the onus to carry forward the brand thought, continuing the legendary quest.”

     

    Retaining the iconic tagline, Dhyani and his team conceived a new strategy based TVC showcasing the irresistible urge of having a Melody toffee. Thereby, reinforcing the question-answer baseline, ‘Melody itni chocolaty kyun hain? ‘Melody khao khud jan jao’.

     

  • The agency will manage the campaigns across TV, Print, Radio and Digital

    Thoughtshop bags creative mandate of Quick Heal

    Thoughtshop Advertising has won the creative mandate for the leading IT security solutions company, Quick Heal Technologies Pvt. Ltd. With this win, Thoughtshop’s mandate will include reaching out to consumers across multiple touch points and highlight the technical benefits of the product.

     

    The agency will work in sync with the company at every stage including planning, strategy and execution. Subsequent to the win, the agency will execute the first 360 degree campaign for the brand that commences with a TVC, followed by print and radio simultaneously.

     

    Commenting on the recent win, Vipin Dhyani, Founder and Chief Creative Director, Thoughtshop Advertising & Film Production said, “We are extremely proud to partner with a company that prides itself with a lineage of over 20 years. This new business will provide us with some exciting opportunities and shall hopefully result in effective branding and communication. Quick Heal has a wide array of security solutions which are distinctively customer centric and adds value to the core purpose of communication. We look forward to jointly work with them and convey it to our consumers.”

     

    Kailash Katkar, MD & CEO, Quick Heal noted, “We were looking for an agency with proven background, and who has the capability and capacity to support our extensive and integrated needs. In ‘Thoughtshop’ we found that creative partner who can value add to our brand persona and can further augment it. We are looking forward to work in this partnership and add new dimensions to our brand”.