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Tag: thought blurb

  • Works on their brand and design activities

    Thought Blurb launches brand Playseum

    By Our Staff

     

    Thought Blurb Communications, a Mumbai-headquartered, advertising and design agency, reports completion of branding and designing activities for the launch of Playseum, a new age kids play area, launched in Mumbai.

     

    Said Meera Sheth, Founder of Playseum: “Branding and designing in today’s times plays an highly important role in any business and specially in anything where kids are involved. Kids love colours and visuals which helps calm them and bring our joy and fun. With Thought Blurb onboard we were able to find a way to build the right strategy. Children can learn from a very early age. But structured education fails to provide this. I have always involved myself with my children’s playtime. You learn a lot by being with them and observing them pick up basic knowledge and skills, as long as they are all part of playtime.”

     

    Added Vinod Kunj, Founder and Chief Creative Officer of Thought Blurb: “This is a unique brand in a unique space. There were really no precedents or examples leading us where we wanted to go. At Thought Blurb, we have made it a point to use our experience in launching new brands into the market to extensive use on this one. We had to establish guide-rails for the entire team to follow as we went about the task. We are proud to have been part of this brand and happy for another successful launch by our agency.”

     

  • The account was won following a multi-agency pitch and Thought Blurb will now be handling the 360-communication mandate for InterMiles

    Thought Blurb bags InterMiles creative mandate

    By A Correspondent

     

    Creative agency Thought Blurb has bagged the mandate for travel and lifestyle rewards programme, InterMiles (eka JetPrivilege). The account was won following a multi-agency pitch and Thought Blurb will now be handling the 360-communication mandate for InterMiles.

     

    Zameer Kochar

    Said Zameer Kochar, Vice-President (Marketing & Member Engagement), InterMiles: “InterMiles has evolved into an everyday travel and lifestyle rewards programme fulfilling the aspirations of its 10 MN+ members with relevant and engaging value propositions. In Thought Blurb we found an able creative partner to bring our brand vision to life. With their expertise and acute understanding of the category and consumer sentiment, we are confident that this partnership will truly be rewarding for both of us.”

     

    Vinod Kunj

    Added Vinod Kunj, CCO and Managing Partner, Thought Blurb: “InterMiles is a one of a kind player in the market, and we’re really excited to be working with such a dynamic brand. Right now, we believe it’s more important than ever that brands strengthen their relationships with their customers. For us, InterMiles’ expanded offerings is a big opportunity to connect with customers in new ways through digital platforms and build relevance for the brand.”

     

     

  • The campaign kicked off with a TVC created in 11 languages and will run across all kids TV channels

    Thought Blurb executes latest ad film for Parle Magix

    By A Correspondent

     

    Thought Blurb has launched a new campaign for Parle Magix, the biscuit targeted at kids. The campaign kicked off with a TVC created in 11 languages and will run across all kids TV channels. This will be supported by print, digital, on-ground activations and a host of media including Comic Books and on-ground activations.

     

    Said Mayank Shah, Senior Category Head, Parle Products: “Parle Magix is a cream-filled biscuit. In this category, the primary influencers are children and are therefore the target audience for Parle Magix. The cream-filled biscuits market has national and international brands as well as many regional players.  To break through the clutter, we needed a strategy that spoke directly to the child. The act of splitting open the biscuit and licking the cream is the way most children eat cream filled biscuits. So we decided to turn the act of eating the biscuit into a form of play. In fact, with a multi-media campaign we hope to establish eating Magix as a fun exercise in making the right decision,”

     

    Added Vinod Kunj, Partner and CCO, Thought Blurb: “The campaign addresses the child who wants to fill his days with the most activity as possible. Letting the child know that his mischief is tolerated and also encouraged is the direction we’ve decided on. In other words, Parle Magix speaks directly to the child saying that ‘we let you decide what you would rather do.”

     

     

  • The campaign celebrates the individuality of Vivana's customers

    Viviana Mall launches new brand campaign in collaboration with Thought Blurb

    By A Correspondent

     

    Viviana Mall, in collaboration with its creative agency Thought Blurb, is inviting customers to celebrate their everyday moments in their new brand campaign. With the season of festivities in tow, Thought Blurb plans to strengthen the brand’s celebratory proposition by launching their new campaign ‘Celebrate Everyday: Celebrations continue at Viviana Mall’. The campaign celebrates the individuality of Vivana’s customers. Knowing that every customer has different choices, likes, dislikes and preferences; the mall with its plethora of experiences promises every visitor a unique celebration.

     

    On the development, Rima Pradhan, Head of Marketing, Viviana Mall said, “The mall has always tried and created innovative ideas and campaigns to engage with customers. We regularly look for different avenues to give them a unique experience every day and hence we have collaborated with creative agency Thought Blurb for the ‘Celebrate Everyday’ campaign. We are confident that the campaign would create even stronger bonds with our customers.”

     

    “The idea behind the campaign is to give customers a reason to celebrate everyday and give them options to unwind themselves,” Pradhan added further.

     

    Commenting on the release of Viviana’s latest campaign, Thought Blurb’s Managing Partner, Vinod Kunj said, “Viviana since inception has been exhorting people to discover a reason to celebrate every day. So much so that today Viviana has become the happiness destination for Mumbaikars spanning all the way from Chembur to Ghatkopar going uptoPalghar and beyond. It is the go-to destination for lighter moments of life in Thane. It’s today a reference landmark in Thane.”

     

  • Rajan Narayan is known by industry peers for his quick turnarounds and is a part of several growth stories

    Thoughtblurb appoints Rajan Narayan as CEO

    By A Correspondent

     

    thought blurb, a Mumbai-based full service design and advertising agency appointed Rajan Narayan as its Chief Executive Officer. Rajan Narayan is an experienced communications professional and has worked on several national and global brands at FCB Ulka, McCann Erickson, Young & Rubicam, Lintas, Ogilvy & Matter and Business India Group at leadership positions for over 20 years. He was the President and CEO for Quadrant before taking over the mantle at thought blurb.

     

    Rajan Narayan’s appointment marks a new phase of accelerated growth at thought blurb. The agency steered by Vinod Kunj has been associated with an impressive portfolio brands including Reliance Industries Ltd, Godrej & Boyce, Morarka Organics, Abad Group, Synthite Industries, LG Mobiles, Huawei India, MTS, Viacom 18, Union KBC, ICICI Prudential, Baskin Robbins, Kelachandra Group, etc. in the last eight years since it was established. The agency has created a niche for itself in strategy and design led communications.

     

    Commenting on his appointment at thought blurb, Rajan Narayan said, “It is exciting to drive the growth of thought blurb. I believe that it is an opportune time for us at thought blurb as we have proved our strengths. My mandate to take thought blurb to its next level of growth trajectory will also be aided by the growing awareness on the importance of strategy and design among the marketers. The team at thought blurb is hungry to do much more”.

     

    Rajan Narayan is known by industry peers for his quick turnarounds and is a part of several growth stories. Besides, he is an Electrical Engineering graduate from Manipal Institute who has written a novel – The Lonely Cloud which is based on a love story.

     

    Announcing the appointment, Vinod Kunj, Managing Partner, thought blurb said, “Author, App developer, advertising man. An extremely interesting person with a well rounded approach to work and life, Rajan is just the kind of guy to lead a bunch of interesting, quirky, creative minds at thought blurb. I know Rajan from the days we worked together at Lintas more than 15 years ago. Then as now, he is an exacting professional with an intuitive knowledge of communication and brands. With his experience and expertise, Rajan will work closely with the various branches and divisions to usher in the next level of growth for thought blurb”.