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Tag: Thomas Dawes

  • The film chronicles Adhuna's Bollywood journey and depicts how each character in the films that she has styled

    BBLUNT unveils its first-ever Bollywood-inspired music video

    By A Correspondent

     

    Over the last decade-and-a-half, BBLUNT has played an integral part on the increasingly stylised look of stars in Bollywood films. This year BBLUNT took its vision even further with Kareena Kapoor-Khan revealing its salon in a box through the mega launch of its High Shine Crème At-Home Hair Color – Salon Secret.

     

    Now Adhuna Bhabani, Founder and Creative Director, BBLUNT, along with seven of India’s top beauty bloggers star in BBLUNT’s first-ever Bollywood-inspired video. The video, a journey back in time that strings together four of Bollywood’s blockbuster, fan-favourite films, showcases what inspired BBLUNT to create these seven stunning shades.

     

    The film chronicles Adhuna’s Bollywood journey and depicts how each character in the films that she has styled, drove her inspiration and enthusiasm to create the perfect shade accompanied by the perfect shine for the new hair color range. Adhuna recreates some iconic looks designed by BBLUNT on seven of the country’s most leading lifestyle and beauty bloggers like Miss Malini as Kareena Kapoor from Don, Shifa Merchant and Jas Sagu as Preity Zinta and Sonali Kulkarni respectively in Dil Chahta Hai, Juhi Godambe and Aayushi Bhangur as Katrina Kaif and Kalki Koechlin respectively in Zindagi Na Milegi Dobara, Stephanie Timmins and Madhura Bhogale as Priyanka Chopra and Anushka Sharma respectively in Dil Dhadakne Do. The CAG are seamlessly paced and imaginative, offering viewers a peek into the founder’s mind.

     

    Said Harshil Karia, Founder and Creative Director, Schbang and the brain behind this fun short film: “It was such a fantastic experience working on this advert. It isn’t every day that you get to recreate the sets of iconic films and pay homage to them while using their original soundtracks! We tied up with Shaun Kolah once more to direct this for us and got Famous Animation on board for the special effects. From a campaign standpoint, the message doesn’t get any truer than this. Salon Secret High Shine Crème Hair Colour is truly a revolutionary product and it encapsulates the brand’s years of experience on sets and the salon floor to create India’s foremost hair colour with Shine Tonic in a box at an unbelievable price. This campaign is designed to compress that journey, giving consumers a glimpse into the work that’s gone into creating this hair colour.”

     

    Thomas Dawes, Creative Director, Godrej Consumer Products Ltd. said, “After the phenomenal success of our recent Dry Shampoo #DirtyLittleSecret we knew we had to do something huge to celebrate the launch of our at home hair colour, Salon Secret. So we decided to create a film that celebrates the thing that most people know BBLUNT for – Bollywood!!! We identified the top bloggers in the country whose personalities were an ideal match to the iconic star they were playing, with Adhuna recreating these iconic looks once more… then we sprinkled a little bit of magic. This is going to blow your socks off!”