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Tag: Thomas Cook India

  • To announce renewed identity inspired by the new era of travel

    Thomas Cook India unveils new logo

    By Our Staff

     

    Thomas Cook (India) Limited, the travel services company, has unveiled a new logo inspired by the changing environment, renewed energy and excitement that define the company in this new era of travel.

     

    In the new logo, the abbreviation of the brand name, TC, is a younger representation of the brand while retaining its reputation of expertise in travel and travel related solutions.

     

    Said Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) and SOTC Travel: “The pandemic has changed several norms in the travel industry and to keep pace with the changing environment/expectations of customers, we are refreshing the familiar Thomas Cook logo with a stronger, more impactful, digital-friendly identity. Our dynamic new logo embodies our fluid and dynamic personality as we transform continually in line with the rapidly changing travel services industry & reconfirms our continued commitment to customer delight with unmatched travel experiences.”

     

  • The Company's forex bis claims over 1mn retail customers every year

    Thomas Cook rolls out leadership campaign in forex space

    By Our Staff

     

    Thomas Cook Group, global travel company, has launched a campaign to reinforce the company’s leadership position in the foreign exchange space.

     

    Notes a communique: With a clear intent to leverage the opportunity of India’s rapidly growing digital ecosystem and drive scale and speed, Thomas Cook India’s Forex business embarked on a journey of digitalisation pre-pandemic; and leveraged the lockdown to accelerate its digital transformation. The Forex business pivoted to enhanced digital models to deliver on the imperatives of contactless and safe transactions: launched the Virtual Forex Branch equipping its teams with VPN telephony/auto-diallers to stay connected and assist customers from the safety of their homes; the innovative FXMate digital tool to support B2B partners with virtual Foreign Exchange services; online remittances and card top-ups that proved invaluable for students stranded overseas with quick/seamless and secure transactions.

     

    Today, the Company’s unique Omnichannel model empowers customers with choice and convenience: simple, secure and quick bookings via its Online Forex Store; support through its call centre or by walking in to their closest forex outlet to transact with an in-store expert.:

     

  • The agency will handle the brand’s social media strategy, end-to-end planning, creative development, query management and much more

    IdeateLabs wins the social media mandate for Thomas Cook India

    By A Correspondent

     

    IdeateLabs has won the social media mandate across Thomas Cook India’s business lines – including Holidays Outbound and Domestic and Foreign Exchange in a multi-agency pitch.

     

    The mandate includes managing the brand’s social media strategy, developing collaterals and artworks, managing queries, end-to- end planning and so on. The core focus is to create a huge buzz around various offerings including the Holiday & Forex businesses and also engage the target audience with interesting content.

     

    Commenting on the latest win, Ashish Rana, Business Head, Ideate Labs said: “We are immensely proud to work with the iconic travel and tourism brand Thomas Cook (India) Ltd. With a vibrant legacy of India operation since 1881. It is of utmost importance to sustain the brand positioning and further enhance its presence in the market. They are a leader in their space & their hybrid clicks & bricks strategy is perfectly in sync with India’s consumer base.

     

    The brand is renowned equally for the diversity of its product range as also the quality of their services in its endeavour to delight India’s range of customer segments.”

     

    Added Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation Thomas Cook India: “Social media continues to play a defining role in the consumer’s perception of a brand – helping not only to influence purchase decisions, but more importantly build a relationship. Through our digital outreach, we aim to move from simply just being present ‘on’ multiple social media platforms to harmonize and create the perfect synergy between our offline and online campaigns. We therefore sought a partner who was equally driven by passion and who could bring a fresh take of innovation and creativity in our social messaging, while understanding the pulse our customer. IdeateLabs has showcased a deep understanding of the sector and we look forward to rolling out engaging content and impactful campaigns in association with them.”

     

     

  • It implores the viewers to travel more and 'Turn what you know around'

    Thomas Cook asks people to #TravelToKnow

    By A Correspondent

     

    Thomas Cook India has launched a new campaign to promote traveling as a way to breaking cultural barriers.Focusing on North East of India, the two films feature young people from the region, who eventually invite you to their part of the world, to discover who they really are.Conceptualized by Law & Kenneth Saatchi & Saatchi India, the films are produced by Lightbox Films and directed by Rahul Nangia.

     

    Speaking about the campaign, Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said: “Thomas Cook India has always been at the forefront of bringing fresh and exciting new experiences to our customers. However, the North East of India is undiscovered by a large majority. With this campaign our intent is to question the myths about the region and to generate a strong positive interest in the region.”

     

    Speaking about the films, Rahul Nangia, Joint NCD, Law & Kenneth Saatchi & Saatchi said: “The characters in the film were facing the camera for the first time. The idea was to keep the films real and hard-hitting.  And to use a simple visual device to turn perceptions around.”

     

     

  • The company has hence re-introduced an initiative which is not only a great product and a great idea but with a refreshing piece of communication as well

    Thomas Cook unveils campaign targeting outbound travellers

    By A Correspondent

     

    While travel and tour companies are going all out to target the traditional family and youth segments, Thomas Cook’s internal research has revealed the emergence of a viable TG in India’s Gen S- senior citizens with plenty of free time and disposable income and are increasingly fit and raring to travel. The company has hence re-introduced an initiative which is not only a great product and a great idea but with a refreshing piece of communication as well.

     

    Silver Breaks – Senior Citizen’s Holiday Plans from Thomas Cook has been specifically created for the needs and requirements of India’s Seniors / Silvers – a large population of eager travelers who may be even traveling for the first time and are filled with apprehensions and concerns about traveling on their own especially at their age. There are many people in this world especially in India who assume responsibilities at a very early age, and spend their entire lives fulfilling those responsibilities to their parents, children, family and society.

     

    The films have been conceptualized and created by Law & Kenneth Saatchi & Saatchi. The commercials have been produced by Light Box films and will be aired in cinemas, on TV and digital mediums.

     

    Speaking about the campaign, Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said, “Silver Breaks is yet another endeavor from Thomas Cook to continue its innovative and pioneering legacy in products and marketing. This is not only a great product, but a great service for those who really need the care and comfort while travelling alone or to unfamiliar places especially at an age when everything becomes a challenge. With easy paced itineraries and an attractive value, we are encouraging people to travel the world, no matter what your age is.”

     

    Speaking about the TVC, Rahul Nangia, Jt. NCD, Law & Kenneth Saatchi & Saatchi said, “The film features real people in their real voices. Neither of them are actors or artists. The idea was to capture them minutes before they are about to leave for their first international trip. This is a moment when they are reflective about milestones in their life, before they embark on another milestone event.”

     

  • This partnership will focus on conducting specialized agent training workshops on Canada

    Thomas Cook India’s Centre of Learning tie up with Canadian Tourism Commission

    By A Correspondent

     

    With its aim of providing effective and exceptional educational programmes for the travel and tourism industry, Thomas Cook (India) Limited’s educational division, Centre of Learning, has announced an agreement with the Canadian Tourism Commission. This partnership will focus on conducting specialized agent training workshops onCanada.

     

    Canada, known for its incredible geographical diversity, historical sites and national parks, is best positioned to cater to the evolving needs of the Indian traveller.

     

    Centre of Learning is an initiative from Thomas Cook (India) Ltd. (TCIL) to develop talent for the organization as well as for the industry. TCIL is the largest integrated travel and travel-related financial services company in the country.

     

    Under the norms of this partnership, Centre of Learning has already trained travel agents from Ahmedabad and Pune. A series of workshops will also be conducted in Tier I and Tier II cities, including Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Kolkata on destination Canada by 2012.

     

    Commenting on this association, Dr D Prasanth Nair, President & Head, Human Resources and Financial Services, Thomas Cook (India) Ltd. said: “Thomas Cook (India) Limited’s Centre of Learning is an authority in tourism education today. Introducing Canada as a new destination to our training programmes reiterates our commitment towards travel agents and tour operators, ensuring that they are well informed and effectively equipped to manage today’s discerning customer expectations.”

     

    The Canadian Tourism Commission,Canada’s national tourism marketing organization with a vision to inspire the world to explore Canada, has been working very closely with the travel fraternity inIndiato promote the destination. Speaking on this initiative, Mr. Derek Galpin, Managing DirectorIndia & China, Canadian Tourism Commission said: “We are delighted to have Thomas Cook’s Centre of Learning as partner in our initiatives to create awareness of Canada as the premier destination inIndia. It is imperative that the selling teams have adequate and authentic knowledge on Canada. By giving them the confidence in selling the destination to their customers, Thomas Cook Centre of Learning’s initiative in supporting the travel trades’ efforts in selling Canada as a destination is most welcome and appreciated.”