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Tag: TheSmallBigIdea

  • The campaign targeted audiences nationwide both on-ground and digital

    TheSmallBigIdea promotes Merry Christmas film

    By Our Staff

     

    Marketing services firm TheSmallBigIdea’s film marketing division went to cities nationwide to promote Katrina Kaif and Vijay Sethupathi-starrer ‘Merry Christmas.’

     

    Commenting on the campaign, Sanmesh Sapkal, Director – Key Accounts, TheSmallBigIdea, said, “Our goal was to turn the unconventional release timing of Merry Christmas into a marketing advantage. By hijacking the festive season, we not only created buzz but also made the film an integral part of the Christmas celebration. It’s about thinking outside the box and creating memorable experiences for our audiences.”

     

  • Eyes Middle East and North Africa region

    TheSmallBigIdea opens Dubai office

    By Our Staff

     

    TheSmallBigIdea (TSBI), an independent digital agency, has announces its foray into the MENA (Middle East and North Africa) region with its office in Dubai, marking its international expansion.

     

    Speaking on the agency’s international expansion with the foray into the MENA market, Harikrishnan Pillai, CEO and Co-Founder at TheSmallBigIdea said: “Embarking on our growth journey in the Middle East is a pivotal moment for TSBI, marking the realization of a long-envisioned plan. We are delighted with the success of this venture, which serves as the initial stride towards transforming TSBI into a truly global agency, firmly rooted in its Indian heritage. By fusing our profound digital expertise cultivated in India with a nuanced understanding of Middle Eastern culture, TSBI Arabia emerges as our gateway to one of the world’s fastest-growing economies. As we collaborate with clients in the region, we are confident that our unique blend of Indian innovation and Middle Eastern cultural insight will propel us to possess a formidable presence on the global stage. With seasoned professionals who boast over a decade of experience in the market, TSBI Arabia is set to lead the way in the coming years, offering an exciting prospect for both our team and the industry at large.”

     

  • Conceptualizes the anthem 'Tu hai Taaqat' for #ProteinPledge

    TheSmallBigIdea campaigns for Protinex

    By Our Staff

     

    Protinex, the nutrition supplement of Danone India, in collaboration with TheSmallBigIdea, a digital agency, has announced the launch of ‘The Protinex Protein Abhiyaan’ featuring an anthem titled ‘Tu hai Taaqat’. Ideated, produced, and executed by TheSmallBigIdea, #ProteinPledge is a reminder to adults to understand the importance of adequate protein consumption.

     

    Speaking about the campaign, Manish Solanki, COO, and co-founder, TheSmallBigIdea, said: “Danone’s ‘Protinex Protein Abhiyaan’ aims to impact the everyday lives of Indians, by creating awareness about the significance of protein in our diet. At TSBI, we are happy to be a part of this essential journey, having worked on the campaign’s promotional film. The idea was to convince a fairly unaware audience about the value-addition of protein in balanced nutrition, and lead them to engage in conversations around maintaining a healthy lifestyle. The impact was achieved through a motivating combination of inspiring verse and imagery. This film has given us the opportunity to not only work with a leading health-food company like Danone, but also be associated with the company’s protein programme. We look forward to being a part of their future health initiatives.”

     

     

  • Agency to leverage its existing social media presence

    TheSmallBigIdea wins mandate of AltBalaji

    By Our Staff

     

    Social media marketing agency TheSmallBigIdea has been awarded with the social media duties for AltBalaji. As a part of the mandate, TheSmallBigIdea will focus on leveraging the production company’s existing presence on social media platforms to reach out to newer audiences. It will also focus on conceptualising and publishing content, and engaging with influencers on social media platforms to create a buzz about their path-breaking shows launching every month.

    Harikrishnan Pillai
    Harikrishnan Pillai

    Said Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea: “The vision is to mimic ALTBalaji’s content gene code on social; that of pushing boundaries. The brand is also very nimble footed, launching path-breaking shows back to back. We at TSBI are very excited to work with the passionate team at ALTBalaji. We share their love for content and data analytics, and we intend to forge a solid association on the back of the same.”

    Divya Dixit
    Divya Dixit

    Added Divya Dixit, SVP, Marketing, Direct Revenue & Analytics, ALTBalaji: “ALTBalaji is glad to welcome TSBI on board as their social media strategy and content marketing partner. Their social media strategies, topical creatives, and amplification on social media are insightful and commendable. We believe that TSBI’s creative and content approach in social media marketing will help ALTBalaji to address its current and long-term goals of addressing the Metro and Bharat audiences.”

     

     

  • The agency has bagged the social media mandate for the music company

    TheSmallBigIdea will handle Universal Music social

    By A Correspondent

     

    Full-service digital marketing agency TheSmallBigIdea has bagged the social media mandate for the India counterpart of music label Universal Music.

     

    Shantanu Gangane

    Speaking on the appointment, Shantanu S Gangane V.P. Marketing Universal Music India & South Asia said: “English Music consumption is becoming platform agnostic and is being enjoyed beyond streaming apps in multiple use cases. A holistic approach to this consumer is the need of the hour rather than a modular social media approach. TheSmallBigIdea has a solid track record of working on media and entertainment brands with a deep understanding of consumer insights at the heart of each project. We are confident that in TheSmallBigIdea, we have the right partner to wow English Music Fans and grow the category”.

     

    Harikrishnan Pillai

    Added Harikrishnan Pillai, Co-founder and Chief Executive Officer at TheSmallBigIdea said, “The English music space is at the cusp of a huge uptake. Gone are those days when English music was an elite consumption phenomenon. With growing literacy, international exposure, and digital connectivity, English music is waiting to break new charts and Universal Music is at the helm of this revolution. It is an honour for us at TheSmallBigIdea to work with Universal Music in crafting their digital journey in India.”

  • The mandate was bagged post a multi-agency pitch which saw participation from several other leading digital marketing consultancies

    TheSmallBigIdea bags Zee social media mandate

    By A Correspondent

     

    Full service digital marketing agency TheSmallBigIdea has been awarded the social media mandate for Zee TV. The mandate was bagged post a multi-agency pitch which saw participation from several other leading digital marketing consultancies.

     

    Krithika Sriram

    Speaking on awarding the mandate to TheSmallBigIdea, Krithika Sriram – Head of Marketing – Zee TV, said: “We are growing exponentially and as we further strengthen our content offering, it is imperative for us to have the right partners on board to further propel this growth. TheSmallBigIdea brings to the table strong data-centric strategic and creative expertise in the social media space and we’re looking at working closely with them to help us drive deeper engagement with our audiences across markets.”

     

    Harikrishnan Pillai

    Added Harikrishnan Pillai, Co-founder and CEO at TheSmallBigIdea: “The Zee TV mandate win is a special one. I began my career with it in 2008. So it’s like completing a full circle. It is one of the strongest Indian television brands which has created iconic shows, characters and reality shows and has rewritten the Hindi GEC rulebook at various levels. To play a role for them in unlocking the digital potential is a huge opportunity and honour for us. We have a very strong entertainment portfolio, with which comes a very strong understanding of the category. With ACE, our propriety analytical tool, we have ear marked key strategic directions with the team at Zee and are positive of achieving it.”

     

     

  • Strengthens regional offerings with Bharat-first’ approach

    TheSmallBigIdea goes regional with TSBI Bharat

    By A Correspondent

     

    TheSmallBigIdea has announced its initiative to help brands reach digital users with TSBI Bharat. With the focus pivoting on content localisation across the digital landscape, ‘TSBI Bharat’ will enable brands to engage with audiences more effectively.

     

    Harikrishnan Pillai

    Speaking on the development, Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said: “TSBI Bharat is a focused attempt at helping brands reach out to the next wave of digital audience. The next 100 million digital incumbents will find ease in consuming content in regional language, using neo-social apps that allow them to create and consume local content. We have hired creative strategist with great regional understanding, have trained planners to understand new platforms and we are working closely with clients to craft their regional strategy. It’s great to see brands looking at a ‘Bharat-first’ digital approach to establish stronger audience connect and drive better outcome. We have already on-boarded 4 clients in the entertainment and BFSI space. We believe more brands will open up to this in the immediate future.”

     

     

  • Account was won post a multi-agency pitch

    TheSmallBigIdea wins digital duties for ‘Bala’

    By A Correspondent

     

    Digital agency, TheSmallBigIdea has been awarded the digital and social media mandate for Maddock Films’ upcoming movie ‘Bala’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the film set to release on 8th November, 2019 across India.

     

    The mandate includes managing social media accounts, digital partnerships and influencer activities for the film. The agency will be in charge for strategizing and executing digital first video concepts with the actors of the film to create engagements and interactions across social media platforms. In addition to this, TheSmallBigIdea will be responsible for conceptualising and implementing social media campaigns across Facebook, Twitter and Instagram.

     

    Speaking about the win, Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said: “With Bala, TSBI hits a hattrick with Ayushmann Khurranna films. It’s our first with Maddock Films and the experience has been wonderful. It’s extremely encouraging to work with a driven and passionate team. Our campaign ‘Bala Bechara’, encompasses the essence of the film which will see the cast, publishers and influencers come together to create enriching content experience.”

     

    Commenting on the announcement, a spokesperson from Maddock Films, added: “TheSmallBigIdea has previously promoted movies such as ‘Badhaai Ho’, ‘Junglee’, ‘Judgementall Hai Kya’, ‘Jabariya Jodi’ and ‘Dream Girl’. This was an impressive line-up and we had enjoyed seeing these campaigns. They have not only been innovative but also extremely driven in their approach. We look forward to a great partnership.”

     

     

  • Account was won post a multi-agency pitch

    TheSmallBigIdea wins social media duties for ‘Dream Girl’

    By A Correspondent

     

    Digital media agency TheSmallBigIdea has been awarded the social media mandate for Balaji Telefilms’ upcoming movie ‘Dream Girl’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the film set to release on September 13.

     

    The agency will be responsible for conceptualising and implementing social media campaigns across Facebook, Twitter and Instagram. In addition to this, TheSmallBigIdea in collaboration with Balaji Telefilms will strategise and execute video concepts with Ayushmann Khurrana to create engagements and interactions across social media platforms.

     

    Harikrishnan Pillai

    Said Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea: “We’re thrilled to work with Balaji Telefilms for the third time in a row this year! This is the second Ayushmann Khurrana film that we are working on, and like all his films, the plot is as interesting as it gets. We are working with the team at Balaji Telefilms to create content that brings the audiences closer to the wonderfully crafted characters of the movie. It’s a golden phase for cinema and everyone aligned with it, where great storylines make great films. The team at TSBI is proud to play a small part in this.”

     

     

  • Famous for its mud run and fun-filled adventurous obstacles, it is one festival which is looked upon by enthusiasts from around the country

    TheSmallBigIdea wins communication & digital mandate for The Mud Rush 2015

    By A Correspondent

     

    TheSmallBigIdea (TSBI), a digital marketing communications agency, has bagged the digital mandate for The Mud Rush 2015. The Mud Rush is a leading adventure festival and in its third year in India. Famous for its mud run and fun-filled adventurous obstacles, it is one festival which is looked upon by enthusiasts from around the country.

     

    Harikrishnan Pillai, Co-Founder, TSBI says, “It is really an incredible opportunity for us to work with the most unique adventure festival in the country. Our agenda is to engage the audiences before, during and after the run. The attempt is to make Mud Rush synonymous to adventure outing, fitness & fun, pushing it as a lifestyle decision than a once in a year event.”

     

    “We are excited to have TheSmallBigIdea on board. Their energy, creativity and strategic communication approach makes them the ideal partner to work with. They understand the pulse of the brand, the pulse of the audience that we at The Mud Rush are trying to tap.” said Ajay Prajapati, CEO, The Mud Rush.

     

    TheSmallBigIdea is an integrated digital marketing communications company. They specialize in integration of ATL initiatives with digital/social media activities. The agency’s clientele includes names like ANDPictures, Esselvision, Reliance Broadcast, Bombay Dyeing, and ZEE Q amongst others.