MxMIndia

Tag: Theresa Ronnie

  • FCB Ulka will service the brand from the Bangalore office

    FCB Ulka awarded creative mandate for Kurl-on

    By A Correpondent

     

    FCB Ulka has won the creative mandate of mattress manufacturer, Kurl- on . FCB Ulka will service the brand from its Bengaluru office.

     

    Ashutosh Vaidya

    Speaking on the occasion,  Ashutosh Vaidya, CMO, Kurlon, said: “Kurlon is a brand undergoing an immense transformation from being known as India’s largest selling mattress brand to becoming a leader in cutting edge technologically driven home comfort products. We wanted an agency that could understand this vision and work with us through the journey in achieving collaborative success. We met many agencies through a pitch process, but FCB Ulka stood out in their ability to translate our market ambitions with clear strategy, differentiated creativity and a unique understanding of the digital ecosystem. We are confident of this partnership and look forward to meeting milestones together.”

     

    Theresa Ronnie

    Commenting on the win, Theresa Ronnie, Vice President, FCB Ulka- Bangalore said: “Kurl-on is a great brand with an impressive presence in the Indian market. They wanted an agency partner who understood their business aspirations. We in turn, were very impressed with their ability to understand and seek the differentiation that good creativity brings to brand growth. We are encouraged by the quality of the partnership thus far and hope to build a new chapter for Brand Kurl-on together.”

     

     

  • Sunfeast Farmlite biscuits bring health and taste together to support a healthier lifestyle

    Sunfeast Farmlite urges consumers to lead a healthier lifestyle

    By A Correspondent

     

    Sunfeast Farmlite has launched a digital film which asks consumers to pledge to live a healthy life for themselves and their children.

     

    Speaking on the occasion, Theresa Ronnie, Vice President, FCB Ulka-Bangalore said: “ITC believes in making superior quality biscuits for a discerning and evolving India. Their range of Sunfeast Farmlite biscuits bring health and taste together to support a healthier lifestyle. This film aims to shed light on the risks families carry and nudges parents to make the switch to a healthier life.”