Tag: The Wall

  • Amul ads on Rahul Dravid + Essay by R Sridhar

    By Ramanujam Sridhar

     

    David Ogilvy the advertising legend wanted that rare breed for his advertising agency “gentlemen with brains”. The greatest gentleman that ever trod the cricket field – Rahul Dravid called it quits from all forms of cricket at a farewell press conference at Bangalore on Friday. Even as encomiums pour in from all and sundry from different parts of the world, I thought I would write a few words about Dravid the cricketer and the person. His deeds on the cricket field have been well recorded. The nickname “the wall” was earned after years of playing some of the finest bowlers in the world in every cricketing country in the world and even as Indians earned the justifiable nickname of “lions at home and lambs abroad” Rahul Dravid stood head and shoulders above his more celebrated and written about colleagues – as he simply batted better abroad. More than his batting was his selfless attitude of team first, something that individual record obsessed Indians never fully understood. When he first declared the Indian innings with a desire to win a cricket match when Sachin was short of his century (though he was truly dawdling at the crease), Dravid copped a lot of criticism. But he soldiered on – always taken for granted, never truly appreciated to the extent that he should have been.

     

    For team balance he opened the batting though he was arguably India’s greatest number three ever. He kept wickets so that the team could accommodate another batsman. He shuffled himself in the batting order when he was captain when quicker runs were required. He never “whined to the press” when the BCCI dumped him from the captaincy. He was upset when he was recalled to the one day side a few years after being dropped and was constrained to announce his retirement. A lesser mortal might have felt used by Indian cricket and justifiably so. But the great gentleman and the wonderful cricketer he was, he took everything on his chin.

     

    A master who is still a student of the game

    Rahul Dravid is a great role model for young cricketers. He usually was the first person to enter the nets and the last to leave it. In today’s world of cricketers who think they are God the moment they get an IPL contract, he has been a model of modesty despite his phenomenal achievements. Success rested lightly on his broad shoulders and his sense of humor enabled him to keep things in perspective. When Shane Warne announced to the world that he had discovered a chink in his armour, Rahul just smiled and said “Warney is upto his usual tricks”. The next day he smashed him all over the park in his own quietly efficient way. He did a few endorsements too because any brand which was honest, reliable and something that would not let you down fitted the man to a “t”. He was a keen student of the game and would constantly be found with a book in his arm, something that is rare in a world which appreciates physical prowess more than the mental one.

     

    The words of the Walter Scott poem “unwept, unhonoured and unsung” come to mind as a possible epitaph to Rahul Dravid. While that has been the truth so far, I think history will recognize the value of the man and the cricketer. I will miss him on the field and hope to meet him more often now that he will not be living off suitcases and be in Bengaluru, the city that both of us belong to.

     

    Ramanujam Sridhar is the CEO of brand-comm and a Director of Custommerce, an organization committed to promoting customer service in the country.

     

    Read his blog at http://www.ramanujamsridhar.com for more articles, polls and to sign up for our mailing list.

     

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    LinkedIn: http://linkd.in/SridharRamanujam

     

     

  • Celebrating Rahul Dravid via his TVCs

     

    By Johnson Napier

     

    He may have bid adieu to all forms of international cricket but it is impossible to erase the indelible impression that “Jammy” has left on the minds and hearts of his many followers and well-wishers. Having delivered with the bat consistently on the field for team India, Rahul Dravid also managed to contribute in pushing the awareness and popularity of brands that nominated him as their ambassador. Not that his brand endorsement journey will take a downturn now that he has called it a day – in fact advertisers may well flock to him even more as The Wall never crumbles even under dire circumstances – but India’s most dependable cricketer does demand a befitting advertorial tribute as we survey his endorsement journey that has spanned over 15 years. (pls also check: essay by R Sridhar + the Amul ads on Rahul Dravid)

     

    We dig up noteworthy endorsement commercials that see Rahul “The Wall” Dravid doing what he does best: assuring the authenticity, trust and longevity of the brand – attributes that best define the indomitable cricketer who has championed his country to umpteen unassailable victories.

     

    Kissan Jam

    Perhaps the only commercial that attempted to bring out the funny side to an otherwise very serious persona. It was from here that Dravid was to be famously nicknamed “Jammy” by his peers and fans alike.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=J-dhgXJlCaY[/youtube]
    Nippo Batteries

    Another attempt at getting Dravid to do what he doesn’t wish to – wooing the gals into posing willingly as he shoots away with his camera. Don’t miss the attention that he draws from his female legion as he advocates the USP of the battery in question.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=m6yKsFewK-E[/youtube]
    Pepsi with Shahrukh Khan and Team India

    This ad may all but belong to Sachin Tendulkar and King Khan, but Dravid’s presence made for quintessential viewing as he donned Team India’s favourite blue jersey.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=wGsOgjAQuY8[/youtube]
    Britannia

    Trust ‘The Wall’ to play family guru and guide as he endorses the benefits of this product for FMCG major Britannia.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=S3zS0WJub6M[/youtube]
    Britannia Milk

    Forget children, even teens and adults would have relished taking a sip of this brand of milk that Dravid so cooingly advocates – simple yet effective, character traits that define Mr Dependable to a tee.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=0FD5viMQTxI[/youtube]
    Hutch

    even this telephone network operator couldn’t resist the rustic charm of The Wall as they used him as bait to woo the viewers to watch him play at the biggest tournament surrounding cricket – World Cup. But wait, how come the geek in the frame doesn’t recognise one of cricket’s most popular faces on planet earth? Wasn’t he off to watch a cricket match after all?

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=JXjcR26roFo[/youtube]
    Anchor electrical

    Another classic gem that shows The Wall playing motivator and mentor with elan. While his juniors are busy putting his plan into action, don’t miss the smiles that the team manages to bring on the faces of the children that are fraught with fear.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=cRwIqudwOJU[/youtube]
    Max New York Life

    A bevy of aunties are seen making a headrush towards Mr Popular even as he struggles to hide his identity. No age is too less or more for his legion of fans – as is the case out here where he is hounded by 30-plus housewives.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=NS6JO2z-aUQ[/youtube]
    Gillette Turbo

    Imagine being paired alongside a world sporting greats. Only a Dravid would’ve brought conviction to the role that needed him to match up to icons such as Tiger Woods and Roger Federer. Indeed, world’s envy, India’s pride!

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=hnmiEld-cFU[/youtube]
    Sansui

    Character traits are being compared between Mr Dependable and electronics brand Sansui. Turned out to be a perfect matchmaking exercise for the brand as they looked up to Dravid to give out the message of being a brand that is as worthy and reliable as the cricketer.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=O6pfGwYbgNo[/youtube]
    Castrol

    Another instance that saw the man delivering the message with just a few words.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=ughlUi8xvSs[/youtube]
    Bank of Baroda

    This was a phase when Bank of Baroda had announced a nationwide makeover and enhancement of services – who else to belt out superlatives than Mr Dependable himself? Notice the family man in him take precedence over the meek endorser.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=wTaAQ3XA2mo[/youtube]
    Reebok

    This association dates back to more than 14 years but do not miss his passion and dedication towards the game – and also the brand objective, as he convinces us why his commitment is still as unmatched and endearing as his peers’.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=V6yI3-8jVX8[/youtube]
    HDFC Life

    Putting team ahead of oneself – as was the prerequisite of the insurance player in the frame. One of the last endorsements involving Dravid and probably the one that will go on for a long time as he is committed to still play for the IPL. One can never tire of seeing the man deliver his rustic punches – a rare phenomenon in advertising today.

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=jgGFoMsg_zc[/youtube]