Tag: The TOI Story

  • Sangita P Menon Malhan | Re-discovering … The Times of India

    Sangita P Menon Malhan

    By Sangita P. Menon Malhan

     

    Whenever I revisited Michelangelo’s The Last Judgment or Altdorfer’s The Battle of Alexander, irrespective of how many times I had seen these art works before, I was always pleasantly surprised to stumble upon a rare detail, a hidden element that made me see these paintings in fresh light. The interpretations changed. There was a different message each time, and finally, it all converged to reveal the big picture. This is how I came to discover The Times of India, over the span of a decade when I researched for The TOI Story.

     

    Even as the newspaper celebrates its 175 years, it is ironic how little is known about it in the public space. Its first Indian owner was Ramkrishna Dalmia. He had built a fortune in jute and cotton, and bought this newspaper from its British owners in 1946. He was some sort of a critic of the government of the day (notably of Jawaharlal Nehru). Dalmia made a few bad speculative trading calls, and found himself in huge debt. The paper was transferred to his son-in-law and business partner Shanti Prasad Jain, and though “it remained in the family”, the Times of India effectively changed hands.

     

    When Shanti Prasad’s grandson, Samir Jain, came on the scene in the early 1980s, The Times of India was going through tough times. It had emerged from seven “zero years”, a period when the government had taken control after allegations of financial impropriety against the management. The industry was a in a traditional mould, with newspapers more levers of power and influence in a socialist set-up than genuine, viable businesses.

     

    The industry saw itself in the role of a nation builder, with erudite editors of the fourth estate expounding on government policy. Through the columns of the newspaper, they engaged in dialogue with the powers-that-be and the intelligentsia on the “issues” of the day. Besides, for Samir Jain, the other businesses of the family were in decline. Competition in the media industry was growing. India was seeing the first shoots of economic liberalization.

     

    With this context, the 1980s and ’90s became the defining period for the Indian media, with The Times of India at the centre of transformation. Samir Jain resolved that his newspapers will make money for him. Advertisers were required to pay much more, in accordance with the “value” that his papers were providing them. In turn, editorial content and design was made more lively, “relevant” and racy to appeal to the emerging urban consuming class. “Aggregating audience for the advertiser” became the credo of The Times of India.

     

    This was the seed for fundamental changes in the Indian media space. The advertiser, and by extension the audience that the advertiser was targeting, became the point of focus. This defined the new hierarchy of content. If this advertiser – and his target group – preferred local issues or more leisure, lifestyle and travel in the newspaper, so be it. If these readers wanted to quickly make sense of how policy announcements impacted their lives, write-ups were de jargonized and tailored to meet this need. Colour was introduced, first through glossy supplements and then across the board in the newspaper.

     

    To be sure, there was vehement resistance to these changes as they unfolded over a decade. Editors questioned the new paradigm where the entire organization would align with (or be subservient to) the advertiser. The newspaper was not to be treated as a commodity and the enterprise was not to be seen as a business. There was no scope for levity in content, declared the editorial cadre. They saw this as “trivialization”, “commercialization” and a “dumbing down” of the media.

     

    In a complex debate, both sides of the argument had their merits.  Over time, however, not only has The Times of India implemented most of what it set out to, its success has persuaded many leading rivals to follow suit and expand newspaper readership manifold.

     

    It may have gone overboard on occasions. People leading the change within the group admitted to me that in simplifying content for the reader, they may have erred into oversimplification of issues. Besides, there is always the conflict between news the reader “ought” to know versus news he “wants” to know. The Times of India may have neglected social and national issues in trying to stay relevant to the urban middle classes.

     

    They have tried to pull back and restore balance, not necessarily by changing the content in the newspaper. Rather, their social campaigns like Teach India and Lead India are meant to help the youth engage in social issues. The premise is that youngsters today prefer working constructively on problems, rather than only read and analyze them in newspaper columns.

     

    The Times of India, and its reclusive vice chairman (or VC) evoke extreme reactions. Without getting into judgments, I believe they have done away with the larger-than-life editor. The current editors who run the newspaper, brilliant they may be, but are barely known to their readers. We no longer have the signed editorials on the front page. They are well and truly aligned to the value system of the organization.

     

    The Times of India has also come in for flak for initiatives like Medianet. Shorn of frills, this means that space in the editorial columns of the paper’s supplements is available for a price. This is a tricky one. All one would wish for is that the disclosures are more visible and comprehensive, as is the norm for any self-respecting publication, though that would mean diluting the value proposition of Medianet.

     

    A clear positive for the newspaper is the way it has contributed to the state versus citizen discourse. It is clearly and deliberately on the side of the citizen, whether that has to do with the prioritization of news, the nature of issues taken up in its columns, the interpretation of policies and so on. It is not intimidating; it does not preach.

     

    Studying it over these years, I find this an innovation machine, forever balancing extremes.  It is, at times, the prima donna of the print medium – stylish, urban and uppity. At other times, it is the self-proclaimed ally of the citizen, comme Spiderman. To its competitors, it may have occasionally seemed like the dreadful Bhadrakali with her many arms. Journalists from the old school see it as the destroyer of the medium. Marketers hail its clever initiatives. The TOI manages to fit itself into several roles. It uses its plurality as a strategic weapon.

     

    For every Delhi Times – its advertorial, entertainment, promotional supplement – there is (was) a Crest. To offset the hype and hoopla around its glamour ventures – Miss India, Miss World, there is an Aman ki Asha, promoting Indo-Pak relations. It also gives voice to the drawing room angst of the middle class. It puts the spotlight on these issues, and is able to provide an outlet for the aspirations and often the collective indignation of the masses, even as it goes ahead and pushes its concept of Medianet.

     

    This X factor, with all its contortions, has become the hallmark of the newspaper. Its unpredictability and the rate at which it is willing to try something new keep it relevant and young. As the world around it becomes more and more turbulent, it is the innovation gene that will perhaps see it through in the future.

     

    New Delhi-based Sangita P. Menon Malhan is author of ‘The TOI Story’, a book on the Times of India, published by HarperCollins.

    The views expressed here are her own

     

  • The TOI Story & inside the mind of Samir Jain

     

    By Sangita P Menon Malhan

     

    Some interesting insights into Samir Jain’s personality emerge from the days when he was taking on the venerable editors of The Times Group. In many ways, it was also a decisive phase in that it laid the ground for the changes that happened later.

     

    He may have developed some dislike for journalists and the predominant position they enjoyed. He was uncomfortable with the fact that while the newspaper’s proprietor kept a low profi le, it was the editor, his employee, who was in the limelight. Politicians and bureaucrats pandered to the journalist while the proprietor was a mere bystander.

     

    There are yet others who concede that there may be a ‘hidden agenda’ against journalists, besides the imperatives for change. An editor, who worked closely with Samir Jain after the reorganization, but did not want to be named, admitted that Samir Jain did hold journalists in ‘deep disdain’ at that time.

     

    He recalled that sometime in 1986, The Times Group hosted a party in honour of Krishna Kumar, then a Union minister in Rajiv Gandhi’s government. When it was time for dinner and the guests were being ushered in, Krishna Kumar pulled a chair for Girilal Jain to sit. ‘I was standing close to Samir Jain,’ narrates the journalist; ‘he (Jain) said, “This party is thrown by the company and me. Is it not strange that the minister should pull the chair for the editorand not the owner of the paper?”‘

     

    So determined was Samir Jain to prove that he was superior to the journalists and to keep them in their place that he issued a directive that everyone be addressed by their designations. So, senior editors, who until then had been calling him by his fi rst name, had to switch to calling him JMD (joint managing director) and later, VC for vice chairman.

     

    When the government had taken control of BCCL for seven years, Samir Jain, then in his early twenties, believed that certain journalists of the paper had started it all by first making allegations of irregularities against the company to the government. It had been a difficult phase, and Samir Jain blamed the paper’s own journalists for creating the mess.

     

    ‘Samir carried the memory of those years. He thought the editors had to be shown their place,’ recalled Baljit Kapoor. ‘He thought they considered themselves too important. “After all,” he said, “the editor is just one of the employees of the company. He is just a processor of news.”‘

     

    Samir Jain wanted more control over the newspaper. Editors were taking their autonomy too far. Jain found that he could not appoint people of his choice; that it was tough to get something of his liking included in the paper, among other such ‘restrictions’. These stumbling blocks bothered him. In his early days, one of the top editors tried to belittle Samir Jain by treating him like a probationer. ‘Ladka theek hai. Lekin usey abhi padnaa hai, seekhnaa hai. The boy is okay but let him educate himself fi rst,’ he said. Samir Jain hated that. As a counter, he began circulating articles from The New York Times and other newspapers. He wanted it to be known that he was already educated, and contrary to the editor’s comments, well read.

     

    He began taking the editors head-on. At one interaction, he is believed to have said: ‘Please, all you editors listen. If you have an appointment with the prime minister, and if I call you, you must cancel the appointment and come to me.’ That quote has stuck. Although editors now make reference to it in a light-hearted way, it is unlikely that anyone violates that diktat even today. When the sensei says something, it is followed.

     

    He had trouble over the fact that while the goodwill generated by a newspaper accrued to the editor, the negative fallouts went over to the owners. ‘He would often say, “The balance of inconvenience is always with me.” He wanted his team to be completely on his side and fully with him, no matter what he did. And, when that did not happen, there was friction between the sides. Such situations bothered him, and they did not end well,’ recalled Pradeep Guha.

     

    Independent observers outside the organization have also corroborated Jain’s dislike for journalists. In his acclaimed book, Paper Tigers, Nicholas Coleridge writes: ‘Samir Jain views his editors and journalists as elements whose power needs to be constantly diffused (“those blue-blooded Brahmins of the editorial floor”). He takes pleasure in giving the best offices to his managers instead.’

     

    A rebellious streak, a certain amount of irreverence for convention and tradition – that constant and regular inverting of the pyramid persist even today. Does he go about it in an authoritarian, my-word-no-matter-what manner?

     

    Here again, there is no single or simple view. There are those who believe that in his single-mindedness, he brooks no resistance though his manner and approach may be understated. One of the edit page editors at the Times House said, ‘Samir Jain has established his own regime. His staff has to understand and accept him. The VC will not interfere in the day-to-day functioning of the newspapers.

     

    He is more the Puppet Master. He will throw an idea at you and have you fi gure it out. But you are expected to figure it out. ‘He likes high-quality discussions. He will never call a reporter for a discussion. It will mostly be editors or people on the edit page. He will size you up and treat you accordingly. But he is soft-spoken and gentle and will never give you a direct command. It will all be hints and subtle suggestions, and you will have to pick up cues.

     

    That makes him both interesting and difficult, depending on how much you are willing to invest in him.’ I asked this editor whether Samir Jain is temperamental, as is often alleged. ‘I have never seen him lose his temper. The VC likes equals. One would often see Swami (Swaminathan Aiyar, former editor-in-chief of The Economic Times, who continues to write a column for the paper and is a consulting editor) and the VC standing in the corridor and talking like old friends. When in a good mood, the VC will start his conversations with his Bengali editors with “Kaemon aachho?” (how are you?). ‘The problem is that most journalists don’t like to be given sermons, and certainly not by their publishers. They will not listen. And that becomes a point of confl ict,’ he said.

     

    Shubhrangshu Roy, editor of the Financial Chronicle, who earlier served at the ET, drew up a sketch in a matter-of-fact way. ‘Samir Jain is not the despot he is sometimes made out to be. He is not an anarchist. In fact, he is down-to-earth. I have never seen him lose his temper with anyone. He is actually a compassionate man. People have this terrible habit of demonizing him. One either hero-worships him, or tries to make a monster of him. ‘Samir Jain is an editor-publisher; he isn’t anti-journalist. He is, in fact, a better editor than most editors I’ve known; he knows his journalism. Samir Jain is the Holy Ghost of The Times of India – intelligent, intellectual,’ Roy added. He believed that editors have had trouble with him because of their own vested interests somewhere down the line. ‘Every editor who has worked with him has done so with a huge self-interest and an even huger ego,’ he argued.

     

    ‘In the contest between the publisher and the editor, the publisher wants to be the editor of the newspaper as much as the editor wishes to step into the publisher’s role. There is the classic confrontation between the two. But he tried to delink or demystify this. He transcended it. As an observer of journalism, I truly believe that Samir Jain is indeed a quintessential editor,’ Roy said.

     

    It is quite clear from talking to his editors that Samir Jain takes a keen interest in what gets carried in the editorial columns of his newspapers, even to this day. The intervention could be subtle – a gentle cue or a hint, sometimes leaving the editor to struggle with deciphering the full import and intent behind it. Or, given his fascination with good language, Samir Jain could actually get down to performing the task of a sub-editor. T.K. Arun, who was the edit page editor at ET when I met him, told me: ‘The VC is an excellent sub (sub-editor). Occasionally, he reads through articles published in the paper and goes about marking out superfluous words and expressions. He is very particular about the correct use of the definite article. In the old days, one thought that the lalas did not know anything about journalism, leave alone language. But he is exceptionally well read’.

     

    Abheek Barman, consulting editor at ET, seconded his colleague’s comment. He said: ‘The VC is a great one for semantics. He particularly likes interesting words and is very fond of neologisms. Once I used the word “zeitgeist” (German for the spirit of the times) in his presence, and he remarked: “No one uses words like this any more.” On the one hand, he wants the language in his newspapers to be simple and easily understood. But at a personal level, he likes using words that would make a person think’.

     

    Bal Mukund Sinha of the Navbharat Times said: ‘He pushes your boundaries. He will drop a hint, a clue, and you are encouraged to interpret it. If you get it wrong, he will gently tell you what he had envisaged. He will also often pretend that he knows little about the subject being discussed, and as you wax eloquently, he will listen patiently. Then, he will spring a “guru mantra” at you which will sum up the entire matter. His mind is so powerful…also…because he is so spiritual.’

     

    In many cases, the intervention initially leaves his editors aghast, until they come round. Samir Jain once came up with the line that it is alright to use words from the English language in the group’s Hindi newspaper. He believed that newspapers are not meant to nurture language. ‘”That is why in our English newspapers, we do not carry Shakespeare; we carry (author) Shobhaa De’s line which says, ‘That neighbourhood boy is very namkeen.‘ People understand this language and speak like this. And we must be able to relate to them,” he would say,’ said the editor from NBT.

     

    On another occasion, Samir Jain suggested that his Hindi daily do a story that English should be pursued by NBT readers for better career prospects. He wanted the newspaper to conduct a survey, asking readers whether their children studied in English-medium schools, and if so, why? “Expose the puritans,” he would say. “Be real; be practical.”‘ His suggestion wasn’t taken very well but the survey was undertaken. ‘We found out that he was right. Most NBT readers, who were questioned, did aspire for their children to be fluent in English. This is how he intervenes,’ Sinha explained.

     

    A member of the editorial team at ET said: ‘The VC is civilized and evolved. He will share his views with you. If you understand what he is saying, all the better for you…for you will have all the freedom you need to write your edits. And if he likes what you’ve written, you might even get a small note, with just an ‘S’ for a signoff, and a couple of points written almost illegibly.’Autocratic he may not be. But Samir Jain can be overbearing, like handing out diaries to all the editors, asking them to bring those to their meetings with him, take notes, and refer to them at subsequent interactions, and, being a little uncomfortable when the process isn’t followed by the oddball. Notebooks are promptly arranged for those who come to meetings without them. One is also supposed to write in them as he talks and shares his perspective.

     

    Here again, some parts of his speech could seem nebulous. ‘Trying to make sense of what he says could sometimes be an uphill task. That is true,’ said an editor at the Times House, without wanting to be identifi ed, of course. ‘He often cites some Vedic philosophy or complex analogies. His gyan (knowledge) monologue sessions are called “chemotherapy sessions” because it becomes very difficult to put up with them.’

     

    ‘When he doles out some religious funda, and sees that our eyes are glazed over, he would say, “I know you are non-religious people, if not atheists. Even so, you must read the Ashtavakra Gita, which was written as an atheists’ manifesto.” He loves it and knows it by heart. That is clearly his favourite book. But he will never insiston any point. He will generally suggest something like “Perhaps you could take a look at it, and see if you can write something,”‘ the editor said.

     

    ‘But the sessions with him have to be endured. Those are unstructured monologues. They could start with just two or three people. But if the conversation got interesting, he would keep calling more and more people. He would mention some names and say, “Unko bhi bulaa lijiyey” (Call them as well).’

     

    ‘And no matter what you are doing or are about to do, you are expected to just go upstairs, to the fourth floor,* equally perplexed, scribble pad in hand, of course, and listen to him basically talk to himself. But the sensitive part of all this is that he will never call you late in the afternoon or evening because he knows that that time is crucial for the edition to leave.’ (* The Fourth Floor is the Mount Olympus at the Times House, Delhi – a hallowed precinct that houses the offi ces of Chairman Indu Jain, Vice Chairman Samir Jain, Managing Director Vineet Jain and the top management of The Times Group. Visits to this part of the building are,more often than not, eventful. Special guests are entertained in the lunch room here. Entry is ‘by invitation only’).

     

    The editor went on: ‘One way to escape the gyan overdose is to feign a cough or perhaps sneeze in his presence. If you do that, he will immediately tell you, “You are not well. Perhaps you should leave.” By the way, he fusses over his health a lot, sometimes bordering on the hypochondriac. He has a sensitive throat. He is acutely averse to pungent smells and scents – perfumes, pickles and scented hair oils.’

     

    I was also told that Samir Jain has a time fetish. He will not be late. He usually comes in to office around 10.30 in the morning when the News Management Committee (NMC) meeting is supposed to start, and, if by any chance, it isn’t on, he is disposed to being rattled. On occasion s, he will mutter that they are ‘slackers’. ‘He doesn’t take very well to this lack of order and discipline,’ said one of the members of the NMC at the Times House The other thing about his morning ritual is that he will walk into the editorial side of the offi ce, put his head into a cabin and talk a bit with one of his editors. Or he may choose to ‘prevail upon’ the NMC. ‘He will sit and watch each and every one. Even if he is not directly looking at you, you better be aware that his eyes are on your every move,’ chuckled the man.

     

    There is a lighter side to Samir Jain, as emerged during a conversation with Gautam Adhikari. I met him in New Delhi in February 2002, the fi rst of three meetings. ‘One thing that most people do not know about Samir Jain is that he has a funny bone in him; he has a huge sense of humour; he can be an absolute imp. Sometimes during meetings with the staff, depending on what struck him as funny, particularly all the nodding and yesmanship, he would wink at me, and later, we would talk about it, and he would burst out laughing,’ he remembered. ‘There is so much to the man. He used to enjoy the comic, Asterix. Inspector Clouseau from the Pink Panther series was a character he was fond of. He liked Agatha Christie’s books and stories with suspense and wit. He has read every book written by P.G. Wodehouse and is very fond of Wodehousian words and sentences. Being from the same school, we spoke a similar, stylized language sometimes. So, we understood each other very well. He had also read enough Shakespeare to quote him back at me. Our conversations would be explosive,’ Adhikari reminisced.

     

    ‘He loved the stage, drama and musical comedies just as much as he loved the serious stuff. He would ask me to explain the central theme, the essence of a play to Meera (his wife), and then come up with his own interpretation,’ he recalled. ‘But very few people get to see that side of him. They think that he is either a radical innovator or a media mogul who fl oats in a sort of religious ether. But Samir Jain is far more interesting, far more intriguing,’ Adhikari maintained.

     

    Jug Suraiya is a raconteur with a sense of self-deprecating humour, who in his writings will take potshots at all things ‘sacred’ including The Times Group itself, always going for the ‘jugular’. Senior editors talk about the equation between Samir Jain and Suraiya, who could be the best of friends one moment and arguing animatedly the next. That makes Jug Suraiya one of the chosen few who can provide an incisive look into Samir Jain. I met this aloof, pensive, almost reclusive writer at the Times House when he was in charge of the edit page. He vaguely recognized me from my days at the paper, heard me out and proceeded to answer my questions dispassionately.

     

    ‘Samir Jain is a visionary,’ Suraiya said.14 ‘He wanted to cater to an entirely new readership. He did not want to listen to precepts,’ he added. ‘When Gorbachov (former president of the Soviet Union) was going to visit America, I wrote a singeing editorial which was supposed to be the third edit (the slot meant for light, off-beat editorials). But Samir liked it so much that he made it the fi rst edit, and said this is how editorials need to be written,’ he recalled. ‘He is a maverick genius. He likes to take risks. Money means nothing to him. Like a samurai, this is, for him, a game. It may even be a spiritual exercise,’ Suraiya surmised. ‘Samir Jain belongs to no one particular school of thought; he comes from the world of imagination.’

     

    Another person with a long association with Samir Jain, this time from the marketing team, had this to say: ‘Samir Jain is the Howard Hughes of India; a mystery man with an incredible mind. He has no material or worldly ambitions and that seems strange considering his focus on the business. He has no passion for sport, art or money in the raw sense of the word. He is, therefore, highly focused only on his goal.’

     

    Samir Jain is also mentioned as being empathetic and compassionate. But here again, there are sharp paradoxes to the man. He could swing between supreme unconcern, and an empathy that is so extreme as to be almost unnerving. Guha still cannot get over Samir Jain’s ‘acts of empathy and kindness’. When he spoke to me in August 2011, Guha remembered two instances with emotion. The first was when Guha’s father passed away. Samir Jain landed up at his home in Mumbai with homecooked meals in boxes, saying, ‘None of you must have eaten. Please have this.’ Samir Jain and Guha may no longer be as close as they once were. But the latter insisted he can never forget that gesture.

     

    ‘And on another occasion,’ Guha recalled, ‘he came back from a trip. He had bought shoes for me, and proceeded to fit my feet into them. He had an idea of the size and of the fit. How did he even do that? It was very surprising. ‘As a person, if he likes you and knows that you are with him fully in everything he does and that your interests – the greater good of the company – are aligned with his interests, then his is an association to cherish,’ Guha maintained. ‘He will look after your needs, your comfort – almost dote over you. He will let you be and allow you to take risks. And he will go all the way to support ideas that are aligned with the overall goal,’ Guha added.

     

    Several editors I met spoke of how the VC would personally serve food on to their plates at parties, or call for tea and proceed to make it for them. There have also been instances of a gentle reprimand at work, being followed by an invitation to dine at his home.

     

    Published with the permission of the publisher and writer

     

    The TOI Story

    (How a newspaper changed the rules of the game

    By Sangita P Menon Malhan

    HarperCollins Publishers India

    Cover price: Rs 350*

    Paperback, 261 pages

    (check amazon.in, flipkart.com for a lower price)

     

  • Tracking the rise & rise of the Times: Q&A with author

     

    Delhi-based Sangita P Menon Malhan was trained to be a pilot, but started flying high once she turned a full-time journalist and later got into creative writing. She has worked with The Statesman, Delhi Mid-day and The Times of India and published a book for short stories for children – Rastapherian’s Tales and a collection of poems in Urdu – Nusrat-e-Gham. The TOI Story has been in the works for 13 years, in fact as she told us, she almost gave up writing the book and then picked up the threads yet again to finally see it happen.

     

    Before you read this interview of Ms Menon Malhan with Pradyuman Maheshwari of MxMIndia, we suggest you read the extract at http://www.mxmindia.com/2013/09/the-toi-story-inside-the-mind-of-samir-jain/

     

    Would you say the Pritish Nandy quote on the back cover – “Commercially, Samir Jain was the best thing that could have happened to The Times of India. But he destroyed an institution and made it a great big factory” – possibly sums up your book best?

    Absolutely, although the factory seems to be doing a great job as far as net net results are concerned. His was the most explosive of the hundred-odd interviews. He was candid and voluble, and said several things that have not made it to book. His views, in spite of this quote, were pragmatic and honest. He spoke about what worked at The Times, and what did not, which really forms the core of the Bennett, Coleman success story. Decisions are taken based on their projected returns; dispassionately, even ruthlessly; and anything or anyone that comes in the way, is ‘allowed to’ fade out.

     

    It’s good to see several leading lights going on record. Any one who refused to do so (other than Samir and Vineet Jain) or who spoke and then asked for anonymity?

    Well. If I reveal those names, won’t I have ‘revealed’ it all! J Yes. There are a few who requested/ suggested anonymity. They shall stay ‘Deep Throats’until someone digs up their identity.

     

    You’ve worked with The Times of India for some years. Do you find many other newspaper groups are now emulating the Times way of doing things? Or should one say the times are such?

    That is undeniably true. Rivals and competitors of the Times began emulating it way back as the early 1990s when they realized that these moves worked. The pricing game, the focus on the citizen rather than the State, the added elements – supplements, religious nooks and corners, the pizzaz and glamour, the focus on profitability… have all been almost directly taken down from The Times’ model for growth and expansion; and for domination. We do live in an age of economics, as we always have. Today, however, there is greater acceptability for the term wealth generation. It is a legitimate pursuit. Like a Salvador Dali painting….you may or may not like it but you will certainly not be able to ignore it. That said, there is yet scope for ethical business.

     

    Your book and many previous accounts of The Times of India are centered around Samir Jain. Interestingly, it was he who demolished the indispensability of any individual in the team. But his stature (and that of his brother) has indeed grown. So is Times in effect also what we disparagingly call (many Indian managements) a lala company? Or are business and editorial biggies suitably empowered?

    The interesting thing about success stories is that irrespective of how many people or ideas form a team, it is the vision that matters. And, Samir Jain did have a plan, a purpose. He ensured that he had some of the best minds in the country around him so that he could hear them, assimilate what they had to offer and prod on. But the targets were ‘his’. And that makes all the difference. The greatest of leaders have used their armies to get to their destinations. To that extent, they are not redundant. It is the input that is king.

     

    Samir Jain is a man of enormous contradictions. Despite the aura around him, I do believe it is his squad/ battalion that keeps churning up ideas. I don’t subscribe to the view that Bennett, Coleman is a lala outfit. ‘If you have an idea that will work to benefit the overall aims of the company, you will be empowered at The Times Group’ is what I heard during the research. But you do have to align yourself with the reigning philosophy of the organization. And, I was told that high quality debates and differences of opinion are welcomed.

     

    He was among the first media barons to hire professionals from FMCG majors to bring in a certain rigour?

    He did that with a vengeance. I remember Satish Mehta telling me how enthusiastic Samir Jain was about having people from the ‘dark side’ around him. These were men and women who brought in a perspective that may have been alien to the editorial cadre at the organization during those tumultuous years in the mid to late 1980s and during the early 1990s.

     

    Once you’ve decided who are going to be, the strategies do fall into place. Therefore, since you – the newspapers – are a product, how can the ‘old’ shoe… fit!

     

    The next generation of the family is steadily taking charge? Would you see The Times of India change 30-40 years from now, when the Jain brothers relinquish charge?

    Don’t we all want to know the answer to this question! I’m not too sure if the next generation is adequately excited about this business. I have no evidence to prove what I just said, either. These are things I’ve heard. One can be certain though that a lot of thought is currently being put in at the organization to take on the future. There is no other option.

     

    I believe change is upon The Times of India already. With the combined pressures and challenges of the medium, the threat from the digital tsunami, the fast-changing needs of the new generation, the power of technology and shrinking revenues from the current streams, the model will have to change. Everything is infotainment-led. Easy access matters. Newspapers may need to change their ‘delivery’ methods.

     

    Your book mostly interviews and speaks to a lot of people in Delhi and is based on the time when the brothers – Samir and Vineet – took charge. An equally interesting period of the group was before when the editors were gods and Mumbai was where the action was?

    Indeed that was a great period. One can only imagine how power and glory rested elsewhere during those years both in terms of location and with respect to the ‘gods’ who enjoyed them. As a person, I’m fascinated with stories of victory. And, the more troubled and tortured, the better. I was naturally attracted to this tale and kept my focus here. I had heard enough of the ‘golden’ age from my father, who was also a journalist. Besides, the challenge was to unravel this piece, more so because it was reportedly (pun intended) impossible.

     

    As someone who has studied the group and now chronicled it, what do you think is driving the success of the Times: the business or editorial department?

    Like in the Mahabharata/ the Bhagwad Gita, it is the clear combination of both. I fight to win. That is my value system. I shall stand by it. It is clichéd to accept that the reorientation of the business ‘approach’ worked for The Times. Yet, the focus on the ‘product’ was equally sharp. You can have a great product launch based on claims and hype but if you cannot sustain that… with a genuinely strong product, how far can you go! The editorial department may have had to ‘suffer’ the change more than its marketing/advertising counterpart. But it had to be ‘converted’.

     

    You took 13 years over the book. Do you find the group has changed in this period? If yes: Anything specific…

    I find that most people who matter in the organization have ‘come around’. I still get a lot of unprintable stories, off-the-record, but there is a general ‘acceptance’ of the norm. Even journalists speak the language of the organization now. They seem quite convinced. The fusion has taken place. The two sides are one, at least for the record. Sitting at a coffee shop, far away from the headquarters, however, some skeletons do tend to tumble out. But appearances are kept up. It is all very well.

     

    Any reactions from Times House to the book? Or from the Jains? Do you think you’ll still get invited to write for the Times?

    Nothing yet. I did send Mr Jain a copy of the book with a handwritten note. I remember writing to him toward the end of 2000, informing him that I was planning to work on such a book. ‘This is a leadership study. And, it must not be halted,’ I had mentioned. It is creditable that the study was never halted. I walked into Times House so very often and interviewed so many people there. The brand managers at Times House were extremely helpful and courteous with even the most disturbing questions. That, and much else, couldn’t have happened without an ‘all-clear’ from ‘above’. My target was to write the book. How The Times reacts to it is its outlook. It is sheer serendipity that this book has somehow decided to come alive in this the 175th year of the newspaper. It has been written for the consumer of news and information in this country. And, I hope it has a great journey.

     

    The TOI Story

    (How a newspaper changed the rules of the game)

    By Sangita P Menon Malhan

    HarperCollins Publishers India

    Cover price: Rs 350*

    Paperback, 261 pages

    (check amazon.in, flipkart.com for a lower price)