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Tag: The Sunday Guardian

  • Themed as 'Connecting Dots…', this new brand campaign will replicate the channel's vision and editorial ethos

    iTV Network seeks to ‘Connect Dots’ via new identity

    By A Correspondent

     

    iTV Network has launched a mega brand campaign for the first time since its inception covering all its media brands namely NewsX, India News (National and its four regional channels) and its two print publications-The Sunday Guardian and Aaj Samaj. Starting March 16th, Monday iTV Network will also reveal a fresh look.

     

    Themed as ‘Connecting Dots…’, this new brand campaign will replicate the channel’s vision and editorial ethos. Every dot has a story. They are often the links to the bigger patterns of the universe and life. But these are often so tiny that we miss it literally and metaphorically. iTV Network will find the invisible and connect them with what is known and discover what is still a possibility.

     

    Speaking on the launch of this campaign, Kartikeya Sharma, Managing Director, iTV Network, said, “This is the first time we are launching a brand campaign for the entire network since its inception. This will take the network’s philosophy to the next level.”

     

    Savvy Dilip, Group CMO, iTV Network, said, “We are confident that this new look of the network complemented by this brand campaign will be highly appreciated and bring in a breath of fresh air to the brand. This campaign will be supported by a robust 360 degree marketing campaign.”

     

  • The Sunday Guardian, the Delhi-based weekly Sunday newspaper, completed its second year in the market, with its anniversary issue coming out on February 5, 2012.

    MJ Akbar’s The Sunday Guardian turns 2

    By Akash Raha

     

    The Sunday Guardian, the weekly Sunday newspaper, completed its second year in the market. The anniversary issue of the newspaper came out on February 5, 2012.

     

    Senior journalist and columnist MJ Akbar had launched the weekly newspaper from Delhi on January 31 2010. The newsweekly is also simultaneously published in London under the name of ‘India on Sunday’.

     

    Speaking about the two-year-long journey Kamal Shah, COO, The Sunday Guardian said, “It’s been an exciting journey so far. We’ve managed to create a distinct identity in a very short span of time, and have been able to assemble an excellent group of editorial staff who have consistently provided thought-provoking analysis and news. It is possible to be successful as a Sunday newspaper in this day and age of instant news. Our approach has always been analytical. We just don’t report news but look at news in depth!”

     

    When asked how the newspaper has grown in terms of revenue and circulation Mr Shah said, “We have concentrated since the beginning in establishing a broad circulation base and readership profile. We have managed the high net worth individuals, knowledge seekers and decision makers as our readers. Our revenues are growing and we’ll be able to capture a large percentage of advertising volumes in the weekly newspaper category.”

     

    According to sources in The Sunday Guardian, the newspaper circulates 74,500 weekly copies and 8,000 in its London editions. The weekly newspaper comprises of 40 pages of which 20 pages are devoted to the youth in the section Guardian20. The newspaper also has a digital presence on www.sunday-guardian.com.