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Tag: The Spikes Asia Festival

  • McCann Worldgroup won the coveted Grand Prix at Spikes Asia

    McCann gets a Grand Prix at Spikes

    By A Correspondent [updated]

     

    McCann Worldgroup’s India office has reasons to bring out the bubbly. At Spikes Asia which concluded in Singapore on Tuesday, its entry for ATSS Keyless Entry System won a Grand Prix in the Design category.

     

    Before we gush further, the bad news. India drew a blank in the following categories:

    Branded Content & Entertainment, Creative Effectiveness, Digital, Direct, Integrated Winners, Mobile, Promo & Activation and Radio.

     

    Back to McCann (MWG)’s winnings, there are 8 metals that the folks bring back. The tally for Ogilvy is 8, Ramesh Deo Productions is 5 and Taproot is 4. (note: the earlier report had grave errors given that the calculation was based on each individual entry in the table below. Campaigns typically have to be clubbed together. Note: in the table below Ogilvy has bagged two Outdoor golds for its Philips campaign. We deeply regret the error – Ed).

     

    See the three tables to see how Indian agencies and advertisers fared.

     

    Winner by Category

     

    Winner by Entrant Company

     

     

     

    Winner by Advertiser

  • Of the 4832 entries received, India was the fifth highest sender with 509 entries across 16 categories

    509 Indian entries to vie for Spikes Asia metals

    By A Correspondent

     

    The Spikes Asia Festival of Creativity, the awards and festival for the creative communications industry in Asia Pacific to be held from September 15 to 17 in Singapore, has reported receiving a total of 4,832 entries from 20 countries.

     

    Australia has submitted the most entries with 710, followed by China with 679, Japan with 622, Singapore with 520, India with 509 and Hong Kong with 307 entries.

     

    Entries have been submitted into 16 different awards categories: Film (373), Print (565), Outdoor (762), Radio (154), Media 447), Direct (342), Promo & Activation (385), Digital (273), Print & Poster Craft (368), Film Craft (331), Design (263), PR (195), Mobile (124), Integrated (58), Branded Content & Entertainment (161), and Creative Effectiveness (31).

     

    As many as 78 industry practitioners from APAC and beyond that make up the 10 juries will soon cast their votes and decide on who will take home the coveted Spikes awards. Leading the juries are: Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather and Chairman of Ogily’s Worldwide Creative Council (Film, Print, Outdoor and Radio plus Integrated); Jose Miguel Sokoloff, Chairman of Lowe SSP3 and President Creative Council of Lowe Worldwide (Direct and Promo & Activation); Masaru Kitakaze, Executive Creative Director and Corporate Officer of Hakuhodo (Digital and Mobile);  Mike Cooper, Worldwide CEO of PHD (Media); Derek Lockwood, Worldwide Director of Design, Saatchi & Saatchi (Design); Lynne Anne Davis, President and Senior Partner, Asia Pacific, FleishmanHillard (PR); Lo Sheung Yan, Chairman, Asia Pacific Creative Council, JWT (Craft); Anthony Freedman, Group CEO of Host, Sydney (Branded Content & Entertainment); and Jarek Ziebinski, President, Leo Burnett Asia Pacific (Creative Effectiveness). There are six Indian jurors in the 78 (in no specific order): Josy Paul, Sanjiv Sharma, Sudhir Sharma, Chandrasekar Radhakrishnan, Pratap Bose and Ajit Varghese.

     

    “This is an extraordinary amount of work that will require the full attention of the talented juries as they unite to select the best pieces of creative communications being produced in the APAC region,” says Philip Thomas, CEO of Lions Festivals.  “The winning work which will drive inspiration and push the industry forward, will not only have an impact at a regional level, but also globally. We eagerly look forward to the results of Spikes 2013.”

     

    The winners will be revealed during the Spikes Asia awards ceremony on Tuesday, September 17.