MxMIndia

Tag: The Sleep Company

  • To elevate the company's online presence

    Experience Commerce bags mandate for The Sleep Company

    Experience Commerce (EC), the digital agency within the Cheil Network, has won the creative and social media mandate for The Sleep Company.

    Said Ripal Chopda, Chief Marketing Officer at The Sleep Company: “As The Sleep Company expands rapidly, it’s crucial to align with a strategic partner who understands our brand and can craft compelling narratives across digital and social media. With Experience Commerce’s expertise, we aim to boost our online presence and drive tangible business results. We’re confident this collaboration will lead us to new milestones in consumer engagement and commerce.”

    Added Meera Ghare, Vice President and Business Head at Experience Commerce: “The Sleep Company’s growth trajectory presents an exciting opportunity for us to showcase our strategic prowess and creative acumen. With a team of seasoned strategists and creative minds, we are confident in delivering exceptional results that amplify brand visibility and drive business growth. At EC, we are committed to creating impactful work that resonates with billions of social media users, and The Sleep Company’s visionary approach perfectly aligns with this ethos.”

  • To promote SmartGrid Technology for better sleep

    The Sleep Company launches campaign

    By Our Staff

     

    The Sleep Company, comfort-tech brand, is thrilled to announce its collaboration with Raashii Khanna for the #SleepPeacefully!Every.Single.Night campaign. This digital-only campaign aims to create awareness about the transformative power of SmartGRID technology.

     

    The #SleepPeacefully!Every.Single.Night campaign is conceptualised by The Sleep Company’s in-house marketing team and executed in collaboration with Raasta Studios. The campaign features three films which have been launched across the company’s social network and other digital channels.

     

    Said Priyanka Salot, Co-founder of The Sleep Company: “Sleep is not a luxury; it is a necessity for our well-being. With the #SleepPeacefully!Every.Single.Night campaign, we aim to empower individuals to prioritise their sleep and experience the incredible potential of SmartGRID technology. By teaming up with the marketing perspective of our exceptional team and the talented Raashii Khanna, we are confident that this campaign will redefine the sleep landscape and inspire a nation to embrace peaceful sleep every single night.”

     

    Ripal Chopda, Chief Marketing Officer of The Sleep Company, shares his perspective on the campaign: “Our goal with the #SleepPeacefully!Every.Single.Night campaign is to ignite a sleep revolution in India. We want to spread the message that quality sleep is crucial for overall well-being, and it starts with choosing the right mattress. The SmartGRID technology offers an unparalleled sleep experience that is peaceful, comfortable and supportive. With India being the second most sleep deprived country in the world, through this campaign, we aim to inspire people to focus on their sleep health and create a brand positioning that resonates with a peaceful sleeping experience every single night.”

     

  • To strengthen brand's market presence

    The Sleep Company appoints Ripal Chopda as CMO

    By Our Staff

     

    Ripal Chopda
    Ripal Chopda

    The Sleep Company, provider of SmartGRID technology has appointed Ripal Chopda as their Chief Marketing Officer (CMO). This strategic decision reinforces the brand’s commitment to expanding internationally, fostering an omnichannel presence.

     

    As the CMO, Ripal Chopda will be responsible for overseeing all marketing endeavors, strengthening the brand’s market presence, and implementing robust marketing strategies that resonate with the target audience.

     

    Said Priyanka Salot, Co-founder of The Sleep Company:”We are thrilled to welcome Ripal Chopda as our Chief Marketing Officer,” “His extensive experience and proven ability to drive business growth will play a pivotal role in propelling The Sleep Company’s marketing efforts to new heights. As we expand our presence across India and the globe, and, most importantly, grow our product range, we are confident that Ripal’s leadership and vision will undoubtedly play a vital role in shaping the brand’s future. Together, we aim to scale up our business and continue to deliver innovative sleep and sitting solutions to our valued customers.”