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Tag: The Q

  • Ravi Dubey to be the face of the channel

    The Q launches maiden brand campaign

    By Our Staff

     

    Hindi GEC The Q has launched its maiden brand campaign with two short films. Titled ‘Sabse Alag, Sabke Liye’, an integrated marketing campaign that will deepen awareness, increase reach, drive inclusivity while strengthening the channels Zara Hatke proposition as it embarks on its next phase of growth. With actor Ravi Dubey as the face, the campaign has been conceptualised and executed by Mumbai based Integrated Communications Agency Blitzkrieg.

     

    Speaking on spearheading The Q’s growth story in India, CEO Simran Hoon said: “2021 has been exciting and rewarding for us at The Q. We have not simply brought the best of digital on to television, but have also given digital talent an opportunity to be on television. We have partnered with platform and creators to offer content that keeps our viewers engaged and entertained while building a robust library of content cutting across genres. Our storytelling style has created a distinct position for us in the industry and this helps us win over not just new viewers but also advertisers. With our latest campaign Sabse Alag, Sabke Liye reinforces our commitment to our viewers to provide differentiated content while we embark on our next phase of growth in a Hatke style”.

     

    Added COO Krishna Menon: “Sabse Alag, Sabke Liye’ is well-integrated and is sure to strike a chord with viewers. It is an ode to our existing viewers, thanking them for their constant support and a warm welcome to new viewers encouraging them to be a part of our growing family. Ravi Dubey’s popularity is equally commendable in rural and urban markets and by leveraging his popularity, we are certain of attracting a new set of viewers to The Q. Our Watch and Win contest are also designed to drive engagement while offering viewers to win gold. We look forward to strengthening our industry position and solidifying our Zara Hatke proposition with our latest campaign.”

     

  • Duties will include branding, marketing campaigns and corporate communications

    The Q appoints Sujata Samant as marketing head

    By Our Staff

     

    Sujata Samant
    Sujata Samant

    Hindi GEC, The Q, has announced appointment of Sujata Samant as Head of Marketing to strengthen its leadership team. Samant will be responsible for driving The Q’s marketing and communications strategies spanning across strategic partnerships, branding, marketing campaigns, and corporate communications.

     

    Speaking on the appointment of Samant, Krishna Menon, Chief Operating Officer, The Q said: “We are delighted and welcome Sujata on board to The Q. Sujata has had a fantastic track record and I am confident that her experience in building entertainment brands with a constant rigor for innovation will lead our business to further heights and set new benchmarks in the Hindi television space. We look forward to closely working with Sujata as she drives innovative marketing strategies for The Q.”

     

    Talking about her new role, Samant added: “I am extremely thrilled to be part of The Q and embark on this new journey. Owing to its differentiated content offering, The Q has already witnessed incredible growth within a short span of time. Although a young channel, The Q currently enjoys a strong position in its category unlike any other. I look forward to working with the team as we lean towards breaking new ground.”

     

  • For North and East regions

    The Q appoints Pankaj Rai as the Head of Ad Sales

    By Our Staff

     

    Pankaj Rai
    Pankaj Rai

    The Q, the Hindi GEC that’s quietly trying to make its presence felt, has announced the appointment of Pankaj Rai as Head of Ad Sales for the North and East regions. Based out of The Q’s New Delhi office, Rai will report to CEO Simran Hoon and will be responsible for driving the advertising sales for the channel in the respective regions.

     

    Speaking on the appointment of Rai, Hoon Q said: “We are delighted to welcome Pankaj to The Q. This is one of our most awaited and critical hires in Ad Sales for the North and East regions and we are confident of the value he will add to our growing portfolio of advertisers. Given his exceptionally strong relationships and business acumen with stakeholders in the market, we look forward to him bolstering our businesses to new heights.”