MxMIndia

Tag: The Q India

  • To help strengthen presence in the digital streaming space

    Qyou Media to acquire influencer firm Chtrbox

    By Our Staff

     

    Canada-based Qyou Media Inc, is all set to acquire influencer marketing company Chtrbox (Chatterbox Technologies Private Limited).

     

    Chtrbox will continue to run as an independently positioned brand as Pranay Swarup, Founder & CEO and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox.

     

    Curt Marvis
    Curt Marvis

    Said Curt Marvis, CEO and Co-Founder of QyouMedia Inc: “This is an incredibly exciting day for our company. In our first conversation with the founders of Chtrbox, it was immediately apparent that we shared common goals about where and how a new media company needs to operate. They have built an amazing company in India that is destined for continued growth and the collective synergies between our businesses could not be better aligned.  Our channel in India, The Q, with its massive recent ratings growth shows the power of the right creator led content. When we combine this with Chtrbox’s digital acumen and unparalleled knowledge of the world of influencer marketing, it is truly a match made in heaven.  As an added bonus is the ability to integrate various aspects of the Chtrbox business and our talented US Influencer Marketing teams and leverage the best of all of these capabilities.”

     

    Pranay Swarup
    Pranay Swarup

    Added Swarup, CEO and Founder of Chtrbox: “We instantly clicked with Qyou’s leadership over our shared vision that creators are, and will continue to be, the future of content, marketing, and commerce. With Qyou, we gain access to massive distribution reaching millions of households, while we continue to power awesome creator-led content across digital platforms and apps. Our biggest stakeholders are influencers and brands and they now have the opportunity to positively influence millions more.”

     

    Krishna Menon
    Krishna Menon

    Said Krishna Menon, Chief Operating Officer, The Q India: “At The Q India, partnering with some of the best creators and talent has been a key ingredient to our success. Well aligned with our vision, Chtrbox will also help strengthen our presence in the rapidly rising digital streaming space. Together, we are perfectly positioned to consolidate and advance influencer marketing, content development, distribution and engagement to the next level in India. We welcome Chtrbox to The Q family.”

     

  • Will provide strategic direction to create new opportunities

    The Q appoints Simran Hoon as CEO

    By Our Staff

     

    Simran Hoon
    Simran Hoon

    Hindi GEC Q has announced the appointment of Simran Hoon, a senior mediaperson and until last year with Viacom18, as Chief Executive Officer. In her new Hoon, Simran will leverage her experience and insight to provide strategic direction to create new opportunities for The Q in India thus driving the organization’s overall growth.

     

    Said Curt Marvis, Co-Founder and CEO of QYOU Media: “As we gear for even greater growth and expansion in India,  it is the right time to add someone with Simran’s extraordinary capabilities to our leadership team. Our growth in India has been exponential and we are confident that Simran, with her keen business acumen and  in-depth understanding of the industry, will immediately propel The Q forward. Simran’s distinguished record and forward-thinking approach will help us stay ahead of the curve.”

     

    Added Sunder Aaron, Co-Founder & MD, The Q India: “We are delighted to have Simran on board. She is a seasoned professional with extensive knowledge of the media and entertainment industry, who brings with her rich experience and enormous expertise that we believe fervently will take The Q to the next level. Her expansive knowledge and understanding of the Indian television market will be of immense value to our company.”

     

    Said Hoon: “In today’s dynamic and evolving business environment, it is of extreme importance to stay differentiated, relevant and meaningful. I am excited  to embark on this journey with The Q and grateful for having been entrusted with the responsibility of leading the team at The Q India as its first CEO. I look forward to working closely with the team here as we scale newer and newer heights.”

     

     

  • The animated version of Ramayana went on air on April 17

    Q India announces new content line up for summer

    By Our Staff

    The Q India, a youth and general Hindi entertainment platform, has rolled out a new array of animated original content with stories from Ramayana, Mahabharata, Panchatantra stories, Akbar Birbal and Vikram Betal.

    Said Tanya Shukla, Programming Head, The Q India: “At The Q, we are committed to infusing the broadcast universe with fresh concepts and a unique lineup of content that engages the youth and also makes their world inclusive for the whole family. Television, in Indian homes, is the last frontier where the family still gathers. With a bouquet of shows from varied genres that is perfect for new India’s homes, we will bring the very best of entertainment from an expanded horizon of new age online content creators.”

  • Combined April launches on DD Free Dish and Dish TV add 50M total TV households

    Q India announces reach to 100 mn TV homes

    By Our Staff

    Qyou Media has announced that its flagship Hindi entertainment channel, The Q India, has reached distribution to 100 million TV households as a result of launching on both DD Free Dish and Dish TV in April. The company issued a press release in connection with the new DD Free Dish (Channel 34) agreement. The new distribution relationship with DISH TV (Channel 128) has not been previously disclosed.

    Said Sunder Aaron, Co-Founder and General Manager of Qyou Media India Pvt. Ltd.: “2021 continues to be a year where The Q India is accelerating the depth and breadth of our foundation for becoming a mainstream brand and media company in India.  We have stated our goal of being a leading youth brand in India and distribution agreements like these are a key to making that happen. In addition, these are critically important building blocks as we pursue growing ratings and the ensuing revenue that will occur”.