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Tag: The Practice

  • The agency will manage strategic communications for Sony across key markets in India

    The Practice bags Sony India’s PR mandate

    By A Correspondent

     

    Sony India has announced the appointment of The Practice as its PR and communications partner. The mandate has been awarded after a competitive, multi-agency pitching process and covers multiple product categories.

     

    Confirming the association, Yoichiro Hotta, Brand Activation Head, Sony India said, “Sony is at an exciting juncture of its journey in India. As we get ready to set new benchmarks for ourselves, we are delighted to welcome on board The PRactice. During the evaluation process, we felt that The PRactice had designed the most robust strategy based on their in-depth understanding of the market. This combined with novel creative ideas, unique in-house proprietary tools and a strong servicing team that understood what we needed, made the decision easier for us.”

     

    Speaking on the win, Nandita Lakshmanan, Founder & Chairperson at The Practice said: “The consumer electronics market is at a tipping point and we are thrilled to have been chosen by Sony India as their PR and communications partner. We hope to be able to add fresh perspectives and new dimensions to Sony’s storytelling in the country. We look forward to a long-standing association to deliver tangible results that are tied into business objectives.”

     

     

  • The PRactice's clientele includes Adobe, Oracle and HCL

    The Practice bags Siemens Limited’s PR mandate

    By A Correspondent

     

    Siemens Limited has awarded its public relations mandate in India to The Practice, following a multi-agency pitch. The Practice will be in charge of positioning the brand as a leading technology powerhouse and India’s partner in transformation with its strong offerings in the areas of electrification, automation, digitalisation, smart cities and mobility.

     

    The win will further strengthen The Practice’s experience in the technology and infrastructure space. “The transition into a dynamic environment requires companies to safeguard their interests, keeping in mind 21st century market realities. Siemens is an iconic global brand and has played a key role in building infrastructure in India for over a century. We are excited about this opportunity to partner with them and to strengthen their legacy,” said Luna Biswas, Vice President and Head of Mumbai Operations at The Practice.