By Our Staff
Abby, the awards presented by The Advertising Club, has joined hands with The One Show, the leading global awards program in advertising, design and digital marketing. Notes a communique: “The association creates a new gold standard in recognising and awarding the region’s best creativity by bringing global standards of judging, jury selection and transparency to the already revered and established Indian awards brand.
Speaking on the association, Kevin Swanepoel, CEO of The One Club for Creativity, said: “As the world’s premier non-profit advertising and design awards programme, The One Show is delighted to be associated with the Abby Awards of the Ad Club. The One Show is committed to raising the bar on creative judging standards all over the world. With India already a rising new global creative powerhouse, the Abby Awards will further add shine to a very respected domestic creative program.”
Added Partha Sinha, President, The Ad Club: “Abby’s has been India’s mainstay for 56 years when it comes to recognising creativity & innovation across the communication industry. We wanted to add more heft and give Abby’s a place on the global stage it so well deserves. The association with ‘The One Show’ will enhance our judging standards to match global best practices, help in selection of juries and raise levels of transparency in the entire awarding process.”
The Abby Awards will represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh and Pakistan and has been doing so since 2004.
In keeping with contemporary trends today, the Abby will include categories such as Direct, Design, Digital, Mobile, Technology, Still Craft, Digital Craft, Radio Craft, Video Craft, Brand Activation & Promotion, Branded Content & Entertainment, PR, Broadcaster, Publisher making it a total communication award in the true sense of the word.