MxMIndia

Tag: The Minimalist

  • To offer a range of creative communication services

    The Minimalist bags the creative mandate for Movin Express

    By Our Staff

     

    The Minimalist, creative & digital solutions agency, bags creative mandate for Movin, a logistics brand launched as a joint venture between UPS and InterGlobe Enterprises.

     

    As part of the mandate, The Minimalist is dedicated to offering Movin a range of creative communication services, including managing social media channels, brand campaigns, ORM and internal communications.

     

    The Co-founder of The Minimalist, Sahil Vaidya, said: “Our team is thrilled to work with a brand that has the potential to steer a revolution in the logistics segment. We are excited about doing some inventive work in the coming years in order to build a new-age logistics brand in the country.”

     

    Added Sudipto Roy VP, Commercial at, Movin: “Creating corridors of opportunity, innovation, and excellence has always been at the heart of our brand’s mission, and we are thrilled to partner with The Minimalist as they share similar values. Their team’s creative-tech experts promise to ignite thought-provoking brand communication and campaigns that will surely leave a lasting impact. We are particularly excited about their unique AI-driven strategies. Together, we look forward to expanding MOVIN to Indian audiences in an innovative way.”

     

  • The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches

    The Minimalist reports onboarding 45+ new clients

    By A Correspondent

     

    The Minimalist, a five-year-old creative solutions group company based out of Mumbai and having presence in Bengaluru and Delhi NCR, has reported onboardingn over 45 new clients during the past few months of the pandemic. The accounts, notes a communique, are a mix of retainers and projects with 12 of them being international clients based out of US, Singapore, Hong Kong and UAE. The clients The Hindu, Airtel, Hotstar, Tata AIG, Home Centre, Phoenix Group, The Indian Express, HDFC Ltd, Saint Gobain amongst others. It may be noted that MxMIndia has not verified this claim of account wins.

     

    Chirag Gander

    Said Chirag Gander, Co-Founder, The Minimalist: “The Darwin Project is a step ahead for us at The Minimalist, wherein we ensure our team is updated and abreast with all the digital happenings in the world, this supports our company’s vision to march towards digital evolution. All these initiatives and employee incentives is our way of thanking our team for being with us in these challenging times and motivating and boosting their morale. Their contribution towards various projects has set a benchmark in the industry and we look forward to continuing serving our clients in this manner.”

     

    Sahil Vaidya

    Added Sahil Vaidya, Co-Founder, The Minimalist: “Despite a challenging start to the fiscal year, I am extremely proud of how the leadership team at The Minimalist has demonstrated agility and customer focus to emerge stronger than before. With an addition of 45+ esteemed clients, we have managed to build a very strong suite of offerings in the digital space. That, combined with our signature provocative approach has driven the topmost brands to experience massive business impact in our projects, be it driving online business through digital product development (web/mobile apps) or scaling brand presence across channels. Covid-19 and Digitalisation have been big turning points for the industry and we’re well poised to rapidly scale up in the coming years.”

     

     

  • Launches Hinglish and Marathi campaigns #ConfidentHarDum and #ConfidentNehmi

    Navneet launches student outreach campaign with its first ever TVC

    By A Correspondent

     

    Navneet Education has launched its inaugural TVC in Hinglish and Marathi #ConfidentHarDum and #ConfidentNehmi empowering students to become confident in their daily studies.

     

    Said Devish Gala, Head of Branding, Navneet Education: “Education is a vital aspect in developing an individual and the foundation of nation at large. At Navneet, we have always believed that education is concerned with development and as a result, it shouldn’t be looked upon as a burden. Integrating this belief with our brand’s vision of providing highest quality of educational products and services to customers in the language/medium of their choice, our new campaign #ConfidentHarDum showcases the numerous issues faced by students today and how Navneet as a brand has been a trusted partner in such times. Analysing the overall marketing statistics and the importance of delivering timely communication, we decided to launch our first ever TV campaign considering it gives us the opportunity to connect with our consumers directly and is also a medium of effective communication.”

     

    Added Akshay Samel, Creative Director, The Minimalist: “Instilling a message in the minds of audience becomes a lot easier when they feel connected. Re-establishing quality education, that is slowly becoming by-gone, is the need of the hour. Keeping these things in mind, we developed this insight that is pivotal in enlightening the audience about the role of confidence as well as right study material for students,”

     

     

  • Account was won post a multi-agency pitch

    The Minimalist wins social media duties for Sudarshan Chemicals

    By A Correspondent

     

    Design and digital company The Minimalist has been awarded the social media mandate for Sudarshan Chemicals Industries Limited, a leading colour and effect pigment manufacturer, post a multi-agency pitch.

     

    Speaking on the win, Sahil Vaidya, Co-founder, The Minimalist, said: “Considered as an innovator and responsible for driving growth within the sector, Sudarshan Chemicals is one of India’s largest pigments manufacturer and fourth largest in the world. It is an honour for us to be associated with Sudarshan Chemicals as their Social Media Partner. We will leverage the company’s social media presence to consolidate its position as a market leader while percolating its business and communications goals to various stakeholders and employees. We look forward to adding significant value to the company’s communication objectives and building a strong foundation for a long association.”

     

    Added Ranjeet Singh, Deputy General Manager, Human Resource, Sudarshan Chemicals Industries Limited: “We are excited to engage with The Minimalist as our Social Media Partner. The strategy, energy and enthusiasm they bring on board is highly admired and unique. Social media is an important part of our overall communication strategy, and a means to engage with our existing employees, connect with stakeholders, and attract new talent. The Minimalist will hence play an important part by amplifying our reach and simultaneously help us communicate effectively. We are confident that their expertise and novel approach will add value to our business and look forward to working with them.”

     

     

  • The company undergoes a major rebranding exercise

    Cogoport hires The Minimalist as its branding agency

    By A Correspondent

     

    Leading online international freight exchange Cogoporthas hired The Minimalist as its branding agency. The new branding agency has helped Cogoport launch its new brand identity that culminates the brand’s vision and promise.

     

    While sharing the news of the logo unveiling, the Founder & CEO of Cogoport, Purnendu Shekhar said: “Our new brand identity makes it possible for us to share our vision and promise in one story. Our brand is now refreshed, connected and closer to engage with our clients where we expect a deeper impact on our business. It is the sense of simplicity, style, and concept that brings a resourceful optimism in the connected world today. We’re looking at scaling to greater heights with innovation, enabling tech and understanding the diversity of our business.”

     

    Added Chirag Gander, founder of The Minimalist: “When we looked at designing the logo, we went in circles – trying to understand the objective of the brand. But when we realized there was this one story that resonated with the brand so accurately, we couldn’t help but notice a culture building out of the identity.”