MxMIndia

Tag: The Media Edge

  • Leading WPP network (and Group M) agency MEC completes a decade of existence

    MEC turns 10!

    By A Correspondent

     

    Leading media agency MEC is completing a decade of existence. Created in 2002 from the first ever merger in ad conglomerate WPP’s history, two innovative independent businesses, The Media Edge in North America and CIA in Europe, came together to become MEC.

     

    Named by RECMA as the fastest growing global media network of the decade, MEC was the first media agency to create a specialist digital operation, Outrider, as early as in 1995 and by 2003, these services were fully integrated within the agency, enabling it to offer a seamless Paid Owned and Earned product to clients.

     

    As a founding partner of GroupM in 2003, MEC pioneered the concept of group trading and GroupM remains a unique and groundbreaking concept in the industry.

     

    In their very first decade, the agency has racked up some remarkable achievements.

    • The first media agency to win a Cannes Media Lion
    • The only agency to win Advertising Age’s Global Media Agency of the Year twice in consecutive years
    • The only agency to win Adweek’s Global Media Agency of the Year twice in consecutive years
    • 53 Media Agency of the Year awards in local markets around the world

     

    Today, MEC has over 150 offices in 84 countries and employs over 4,000 people. In India, MEC was launched in 2004 and has full-service offices in Mumbai,Delhi, Chennai and Bengaluru. Both their specialist divisions – MEC Interaction (digital services) and MEC Access (entertainment, sports and partnerships) – were launched in 2008.  Interestingly, this anniversary year has brought much cheer for MEC India.  Not only did the agency win most golds at Goafest 2012, they were adjudged winner at Festival of Media Global for creative of media.

     

    Says Shubha George, Chief Operating Officer, South Asia MEC, “I am delighted to be part of MEC’s journey in India.  And, I am proud that the fledgling agency that we were has blossomed into a super successful organisation that brings on board the best mix of strategic thought, innovative action and analytical measurement. MEC’s culture is unique and infectious and I thank all my colleagues – current and those who have helped build the agency in the past – and wish us an even more successful decade to come.”

     

    Speaking on the occasion, T Gangadhar, Managing Director, MEC India says: “I am proud to be a part of MEC, a global network that is an exciting combination of strategic communications planning  and an idea-centric culture. While we will continue to take inspiration from our prolific past, this occasion is apt time to renew our vows to our clients, staff and associates.”

     

  • In this role she will lead Team Unilever overseeing India, Pakistan, Bangladesh and Sri Lankaat Mindshare Fulcrum

    Anupriya Acharya to head Unilever biz @ Mindshare

    Anupriya Acharya
    Ravi Rao

    By A Correspondent

     

    After the elevation of Mr Ravi Rao to lead Mindshare India, the media agency has appointed Ms Anupriya Acharya Leader – Team Unilever:South Asia, a position held by Mr Rao until he took over the agency’s reins (from Mr Gowthaman Ragothaman). She takes charge today.

    Ms Acharya has relocated from Singapore where she was CEO, Aegis Media.Her responsibility at Mindshare requires her to oversee business in India, Pakistan, Bangladesh and Sri Lanka.

     

    Announcing the appointment, Ravi Rao, Leader, South Asia, Mindshare, said: “Anupriya moves into this role fromSingapore where she was CEO, Aegis Media Singapore and is credited with doubling the operation in just over two years. Prior to Aegis Media, she was President TME (The Media Edge) from 2005-2008. She is also no newbie at Group M. She set up mConsult under Vikram Sakhuja in 2004 and has been an integral part of Fulcrum from 2000-2003. So we welcome her back. ”

     

    Commenting on her new role in Mindshare, Ms Acharya said: “I am most excited about this role. I have always had very fond memories of Fulcrum. Aegis Media Singapore position helped me gain an international and regional perspective and honed my intercultural management skills, while TME taught me handling extremely diverse set of clients and their different requirements. CP, Parle AOR, Indian Oil, Viacom 18’s Colors and Citibank were some of the key clients then. Now I was looking to get back to scale and lo! this assignment was so timely and perfect.”

     

    “I look forward to working closely with Ravi, Roy Sudipto, who heads the team Unilever for APAC and David Pullan, Global Head of Team Unilever at Mindshare London, and to drive the aggressive Unilever agenda forward acrossSouth Asia. The scale is truly exciting and humbling at the same time. I am raring to go!,” she added.

     

    Ms Acharya has also worked at McCann Erickson and Ogilvy in her earlier years. A Post Graduate in Analytical Chemistry from IIT-Roorkee, she has over 16 years of experience in Communication solutions. Her interests are adventure sports, photography and travelling for leisure.