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Tag: The Man Company

  • Actor Ayushmann Khurrana has released a digital film #RakhiForSisters for men’s grooming brand The Man Company

    Khurrana has been brand ambassador for the grooming brand

    By A Correspondent

     

    Actor Ayushmann Khurrana has released a digital film #RakhiForSisters for men’s grooming brand The Man Company.

     

    Said Hitesh Dhingra, Founder and CEO, The Man Company: “The #RakhiForSisters campaign is our attempt to acknowledge the protecting roles that doting sisters invariably play for their brothers. It is also our effort to convey that it is ok to relook at certain traditions and bring them in sync with the modern reality of gender equality. We at The Man Company take pride in contributing meaningfully to the broader conversations on evolving gender roles and the evolving understanding of positive masculinity,”

     

     

  • This campaign has been conceptualised by Hashtag Orange

    The Man Company unveils #GentlemanInYou campaign

    By A Correspondent

     

    Emami-backed men’s grooming startup The Man Company has unveiled its #GentlemanInYou campaign conceptualised by Hashtag Orange. Said Saurabh Kapoor, CEO & Founder of Hashtag Orange: “Over the years, the socially accepted traits of a gentleman have been twisted to a great degree. Social insights reveal that a man’s conduct with women is believed to be the core parameter of defining one as a gentleman. This campaign was conceptualised to break such stereotypes and redefine the modern gentleman to highlight the real traits of a true gentleman. The idea of this campaign is simple and extremely relatable and therefore, it has garnered phenomenal engagement among the audiences.”