MxMIndia

Tag: The International Advertising Association

  • IndIAA Awards Tamil to invite nominations; grand finale in Chennai this May

    IAA India Chapter to launch regional awards in Tamil

    By A Correspondent

     

    Punit Goenka

    The International Advertising Association (IAA) has announced the launch of the IndIAA Regional Awards-Tamil, an extension of their popular IndIAA Awards that honor real work that worked in the marketplace.

     

    Said Punit Goenka, President, IAA India Chapter: “After the very successful launch of the Regional Awards in Telegu last year, we have big plans to grow this space. The Tamil Awards are something we are looking forward to, and no effort will be spared to make it aspirational.”

     

    Pradeep Dwivedi

    Added Pradeep Dwivedi, Chairman, IAA Regional Awards Committee: “Nominations will be invited shortly for the creative awards that would be judged by an all-client jury. Mainstream advertising campaigns launched or current between April 1, 2018 and March 31, 2019 are eligible. The campaign should include at least one film. There is no entry fee.”

     

    The first edition of the IndIAA Tamil Awards will be hosted  in Chennai in May 2019.

     

     

  • The webinar was conducted as part of the 'World Goes Digital' series

    IAA hosts ‘World Goes Digital’ webinar with Sanjay Mehta & Hareesh Tibrewala

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter hosted Sanjay Mehta and Hareesh Tibrewala, veteran digital media specialist and Founders and Joint CEOs of Social Wavelength for its webinar conducted as part of the ‘World Goes Digital’ series.

     

    While evangelising the digital media, the duo spoke about the growing acceptance of the digital media by marketers and industry as a whole. “There has been a significant change over the years,” said Mehta. Added Tibrewala: “Digital Media should not be looked at by the ad spends, but also the way they can drive business activity.”

     

    Srinivasan K Swamy
    Abhishek Karnani

    “The industry – especially young professionals – gained much from the first-hand experiences that Sanjay Mehta and Hareesh Tibrewala shared at the IAA webinar,” said Srinivasan K Swamy, President IAA India Chapter & Vice President, Development Asia Pacific, IAA.

     

    “We are very thankful to Sanjay Mehta and Hareesh Tibrewala to have answered several queries and doubts that young marketers and advertising professionals have as they are embark on a digital foray,” said Abhishek Karnani, Director, Free Press Journal, who along with Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, is co-chair of the IAA Webinar series.

     

    The webinar that was viewed live by over 1250 students from different Management Colleges can now be viewed on the IAA YouTube channel –www.youtube.com /iaaindiachapter.

     

  • Ashish Hemrajani, Founder and CEO Bookmyshow.com will be live on IAA India Chapter's 'World Goes Digital' webinar series on Thursday, September 26 at 3 pm

    IAA webinar with Bookmyshow CEO Ashish Hemrajani on Sept 26

    By A Correspondent

     

    The International Advertising Association, India Chapter (IAA-IC) is hosting its fifth Mentorship Webinar with Ashish Hemrajani, Founder and CEO, BookmyShow.com on Thursday, September 26 at 3pm.*See Disclaimer

     

    The IAA-IC ‘World Goes Digital’ platform is for professionals to learn and equip themselves with what’s happening in the digital domain, notes a communique. Said Manish Advani, Co-Chair IAA-IC webinar series: “IAA is happy to host yet another good speaker whose journey of building the Bookmyshow brand will add great value to understanding the strategy behind a very successful portal.

     

    IAA-IC  has recently hosted speakers like Rajan Anandan, MD, Google India, Ajit Balakrishnan, Founder, Rediff.com, Nishant Rao, Country Head, Linkedin and Julie Roehm, Chief Story Teller, SAP.

     

    Questions for Mr Hemrajani can be sent via the IAA India Chapter Facebook page - www.facebook.com /IAA.IndiaChapter.

     

    The hangout will be broadcast live on the IAA YouTube channel - www.youtube.com/iaaindiachapter on September 26 at 3pm.

     

    *MxMIndia has partnered the IAA-IC webinar series

     

  • IAA India chapter President Srinivasan K Swamy on the IAA Leadership Awards will be different from the Impact Person of the Year and the attempts to keep the selection process transparent

    Jaldi 5 with Srinivasan K Swamy: IAA awards will recognize successful marketers, agency and media professionals

    The International Advertising Association’s India chapter announced the IAA Leadership Awards yesterday (Monday, December 17). The objective of the awards is to recognize individuals in the fields of marketing, advertising and media, who have made enormous professional contributions and delivered business success to their companies. The inaugural awards are to be held in February 2013 with I&B Minister Manish Tewari as Chief Guest.

     

    In an interview with MxMIndia, Srinivasan K Swamy, President of International Advertising Association and CMD, RK Swamy BBDO, spoke on the awards, the intent behind them and how they will be different from the others.

     

    01. Personality awards always get ‘political’. Why did the IAA get into this activity?

    Company or Brand Awards do not recognize adequately  individual’s contribution. If the process is transparent, which is what we will ensure through Nielsen research team and audit by Ernst & Young of that, we believe we can avoid all controversies. The IAA membership comprises individuals from advertisers, advertising agencies and the media. It is therefore most appropriate that IAA honours individuals from these related fields in a common platform.

     

    02. How will you ensure that every one from amongst the fraternity participates in the voting?

    There can be no guarantee that everyone will vote. But efforts will be on to ensure that many votes will be gathered to ascertain the true winner in the chosen category.

     

    03. In many ways, the award appears to be quite like the Impact Person of the Year award, run by the exchange4media group. The selection process is similar. They had AC Nielsen earlier and now IMRB. You have Nielsen. IAA of course has E&Y to audit and validate the process. Your comments?

    The Impact Person of the Year chooses only one individual. We will have many CMO winners from various marketing categories, best advertiser CEO, best creative agency CEO, best media agency CEO, best news anchor, best news editor etc. We believe there has been no attempt so far to bring so many successful marketers, agency personnel and media people together and applaud their outstanding contribution.

     

    04.  Will there be a ‘lifetime achievement award’ too?

    There will be a Lifetime Achievement Award. More on that on the awards night!

     

    The AAAI used to have one, but it appears to have discontinued…?

    AAAI has not discontinued it.

     

    05. On a lighter note, why did you award Nielsen and not Hansa for the initial research process?

    Isn’t it obvious?  Why create an impression of conflict of interest?