MxMIndia

Tag: The Hindu group

  • ‘Car Free Sundays’ transforms a busy road into a vibrant community gathering

    The Hindu gets Chennai go car-free for the fourth time

    By A Correspondent

     

    In its fourth year since inception in 2015, The Hindu Car-Free Sundays in association with the Corporation of Chennai, Chennai Traffic Police, ITDP and City Connect saw Chennaiites come together to continue their fitness journey in an environment that is not only free of vehicles but pollution too.

     

    Said Navaneeth L V, Chief Executive Officer, The Hindu Group: “The Hindu Car-Free Sundays is an initiative we are proud of. We are also looking to expand in more areas within Chennai and in other cities. What began as a one-off outing has now gone on to become a weekly habit for many regulars. This could not have been possible without the support of our partners and the love from the people.”

     

    Added Suresh Balakrishna, Chief Revenue Officer, The Hindu Group: “Car-free interventions are a prime example of a comprehensive public health intervention. Car Free Sundays encourage social well-being through reduced environmental pollution. This is indeed a place for community building, and people from all walks of life enjoy this motor-free zone.”

     

     

  • She will be spearheading all marketing and consumer connect initiatives for the Group

    The Hindu Group appoints Aparajita Biswas as Head of Brand Marketing

    By A Correspondent

     

    Aparajita Biswas

    The Hindu Group has announced the appointment of Aparajita Biswas as Head of Brand Marketing. She will be spearheading all marketing and consumer connect initiatives for the Group.

     

    Biswas is a marketing specialist with more than 12 years of experience across Vodafone, Times of India, Moserbaer, Carlsberg and Coffee Day. Her last stint was with Vodafone Idea Limited where she was Head of Brand Communication for the Tamil Nadu circle.

     

    Said Suresh Balakrishna, Chief Revenue Officer, The Hindu Group: “We are extremely delighted to have Aparajita as part of our marketing team. Given her varied background in telecom and media, I am sure Aparajita will add a lot of value to the marketing efforts of The Hindu Group”.

     

    Added Biswas in a statement: “I am excited and proud to be a member of The Hindu Group and to have an opportunity to work with and help shape the brand which I have grown up reading and admiring. I look forward to engaging and building a strong relationship with a diverse readership, which now has a range of options in terms of language, content and means of delivery – from print to digital. I can’t wait!”

     

     

  • A sapling is planted for every copy of The Hindu newspaper dropped at the boxes placed in shopping malls with the largest footfall in the city

    Hindu adds shades of green to ‘Namma Chennai’

    By A Correspondent

     

    The Hindu embarked on an initiative to help increase the green cover in and around Chennai by reaching out to its readers. A sapling is planted for every copy of The Hindu newspaper dropped at the boxes placed in shopping malls with the largest footfall in the city.

     

    Said Dr Sathya Sriram, Head of Strategy & Marketing, The Hindu Group: “As the city grows, we need to be more and more conscious of the environmental impact of this growth. We invite the readers of The Hindu to join hands and drop off as many copies as they’d like to contribute to this social movement”,

     

     

  • Young World is a 16-page children’s magazine published every Friday and covers sections such as movies, music, sports, personalities and science amongst other topics

    Hindu special for Children’s Day

    By A Correspondent

     

    The Hindu Group’s The Hindu Young World had six winners chosen by merit of their entries to ‘Be a Guest Editor’. The These six youngsters found a spot on the editorial team to plan, prepare and edit the Children’s Day special edition of The Hindu Young World.

     

    To pick the best of the best, contestants were asked to write a story of 200 words on kids or an adult who has contributed something to keep their neighbourhood clean or interview a green activist. Six winners were hand-picked from 120 entries that came from across the country. Anvi, Tanisha, Nihal, Harini, Mh. Aiman and Siddhant were present at The Hindu in Chennai for their ‘working’ day as Guest Editors, notes a communique. Young World is a 16-page children’s magazine published every Friday and covers sections such as movies, music, sports, personalities and science amongst other topics.

     

    Said Shalini Arun, Senior Associate Editor, The Hindu Young World: “This is the third time we have had young Guest Editors work on the magazine. This is our way of giving the young readers a peek into the how their magazine is created. They are involved in every aspect that goes into the making of this special edition, giving these aspiring editors an opportunity to live the dream for a day and be part of its journey.”

     

     

  • The campaign pays tribute to the respect and commitment that such people have held for the printed word for the last 138 years

    The Hindu launches #FortheLoveOfPrint campaign

    By A Correspondent

     

    English daily The Hindu has launched a film titled #FortheLoveOfPrint that highlights the effort, time and energy that go into producing a newspaper every day. Through this film, The Hindu acknowledges their passion for the brand and, above all, for the printed word.

     

    Said Abilasha Anish, Head – Brand Strategy & Marketing, The Hindu Group: “This isn’t a marketing campaign, but a video born out of our quest to understand the intricacies involved in the day-to-day production of a newspaper – What motivates the people behind it? Why they do what they do? And, how is print different from other media?”.

     

    The video has been launched on digital/social media platforms. A print series promoting this initiative has also been planned to run in parallel.

     

  • The account will be handled by MEC’s Chennai offices

    MEC India wins media duties for Hindu group

    By A Correspondent

     

    MEC India has bagged the media duties for Kasturi & Sons Ltd (KSL), best known for its flagship English-language newspaper, The Hindu.

     

    Rajendra J Prasad
    Sathya Sriram

    Commenting on the win, Rajendra J Prasad, General Manager, MEC said “The Hindu is a prestigious brand with an inspiring legacy. We are eager to combine our talent & range of services to deliver standout brand work & outstanding business results.” Speaking on appointing MEC as a media partner, Sathya Sriram, AVP, Marketing and Strategy, The Hindu Group, said “MEC’s integrated approach combined with their understanding of consumers and how they engage with our brands make them the perfect partner to handle our mandate. These are important and exciting times for The Hindu Group. We are happy to on-board MEC in this journey.”The account will be handled by MEC’s Chennai branch.

     

  • The Hindu group's Frontline magazine also covers the movie industries of the South and the North East in its special volume on 100 years of Indian cinema

    Frontline goes beyond Bollywood in issue on 100 years of cinema

    By A Correspondent

     

    Frontline, the fortnightly news magazine from The Hindu publishers Kasturi & Sons Ltd has launched an issue that celebrates 100 years of Indian cinema. This issue of the magazine features interviews with eminent personalities such as Amitabh Bachchan, Gulzar and Mammooty along with articles on censorship, the evolution of film music, the fan club phenomenon and the portrayal of women in films.

     

    Well, this is not the first time a publication has looked at the issue. But what makes this stand out as the articles look beyond Bollywood and throws a spotlight on movie-making in the South and the North East.   The issue is is priced at Rs 50 and hit the stands yesterday (Oct 2)