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Tag: The Hershey Company

  • The account was won following a multi-agency pitch

    Hershey’s assigns digital mandate to FoxyMoron

    By A Correspondent

     

    Confectionery group The Hershey Company has awarded the digital mandate of eight brands including Hershey’s Syrups, Hershey’s Milkshake, Hershey’s Spreads, Hershey’s Milk Booster, Sofit, Jolly Rancher, Brookside and Kisses to digital marketing solutions agency FoxyMoron. The account was won following a multi-agency pitch.

     

    Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron said: “This is most definitely a ‘sweet’ win for us! To have the opportunity to be the one-stop digital agency for the entire group calls for a huge celebration. Each brand in the portfolio has a different challenge and each of them are at a varied stage in their digital lifecycle. Our team has already begun working on a range of things, including content creation, digital collaborations as well as amplifying the brand’s resonance with the consumer.”