MxMIndia

Tag: The Glitch

  • Vidya Balan and Pankaj Tripathi to feature in campaign

    LinkedIn launches ads for Hindi platform

    By Our Staff

     

    LinkedIn has launched a new brand campaign to support the launch of Hindi language on the platform. The creative, conceptualised by The Glitch, celebrates Hindi being used in the professional context – bringing to life a breadth of workplace scenarios in warm, emotive ways. The campaign is conceptualised and executed by The Glitch. Actors Vidya Balan and Pankaj Tripathi have been enlisted to support the launch of the campaign as the ‘voice’ of LinkedIn in Hindi.

     

    Said Sivaram Parameswaran, Head of Brand Marketing, Asia Pacific, LinkedIn: “Hindi is spoken by nearly 44% of the Indian population today, and with the introduction of the language on LinkedIn, we hope to foster an even deeper sense of belonging for Hindi speaking professionals in the workplace. With the launch of Hindi, our goal is to bring down language barriers for Hindi speaking professionals on LinkedIn, so more professionals and customers can unlock greater value from the platform through content, jobs, and networking, and express themselves in a language that they are comfortable with.”

     

    Added Lucille Pereira, Creative Director, The Glitch: “Hindi is a milestone launch in LinkedIn’s journey of becoming more accessible and equitable for Hindi speaking professionals. And to celebrate this landmark moment, we wanted to create a campaign that would build a strong audio and visual association between the Hindi alphabet and workplace scenarios. Ergo, we chose key visual mediums to help people see these Hindi words representing cultural & professional scenarios, and key audio channels with high-profile voiceovers that would help them hear these words – a collective of which helps us effectively land the message that LinkedIn is now available in Hindi as well.”

     

  • To create and manage Grip Invest's creative content across digital platforms

    The Glitch bags creative mandate for Grip Invest

    By Our Staff

     

    Grip Invest has awarded The Glitch, a full-service, digital-first, creative agency, its creative content mandate.

     

    On the announcement of the partnership, Nikhil Aggarwal, Co-founder & CEO, Grip Invest, said: “The past few months have been very exciting for us and we are extremely delighted to have partnered with The Glitch to help us sustain this momentum and grow our brand. They bring a team of creative experts that have helped a number of renowned brands with their innovative ideas. Through this, we hope to drive a deeper awareness of our new-age investment platform among retail investors who are looking to diversify their portfolios.”

     

    Added Jonathan Sreekumaran, Branch Head, The Glitch: “In this era of fintech, Grip Invest is one of those “equaliser” brands, helping the regular Indian investor get better returns from curated investment opportunities in lease finance. Grip Invest is leading the pack here, and we along with them, are going to create a compelling narrative for the regular investor to be a part of all the possible opportunities Grip Invest has to offer. We have just started working with their teams and we feel their incredible passion for ensuring wealth creation is not limited to only a few, but many more Indians can be a part of this.”

     

  • The Glitch acquisition by GroupM was announced in February 2018

    Glitch moves from being part of GroupM to VMLY&R

    By A Correspondent

     

    Leading digital-led creative agency The Glitch has joined forces with global experience agency VMLY&R. Earlier, it was part of GroupM, when it was acquired in February 2018.

     

    The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together. This will allow clients to experience their combined proposition of marketing talent, capabilities, and experience, while maintaining the simplicity of their current communication cadence with each agency. In a sense a similar message was sent out in Feb 2018: “The Glitch will continue to operate as an independently positioned brand, while taking advantage of GroupM’s larger infrastructure and agency ecosystem.” We don’t know the reasons, but we now have a realignment.

     

    The integration will see The Glitch become a part of the nearly $1 billion global VMLY&R network, which employs over 7,000 people across 75+ offices across the world. These include three offices in India, based in Mumbai, Delhi and Chennai.

     

    The Glitch senior leaders, including CEO Pooja Jauhari, Co-Founder & Chief Creative Officer, Rohit Raj, and Co-Founder & Content Chief, Varun Duggirala will now report into Tripti Lochan, Co-CEO of VMLY&R Asia. In addition, the Glitch leadership team along with VMLY&R India CEO Anil Nair, will form an India leadership council to manage strategic decisions for both companies. The council will be headed by Anil Nair.

     

    Said CVL Srinivas, Country Manager, India, WPP: “WPP’s aim is to provide clients with a simplified and integrated offer to help them grow their businesses holistically. The Glitch over the past 10 years has grown to become a digital and content powerhouse, and when combined with VMLY&R’s capabilities in digital transformation and customer experience, can help clients make an impact in their transformation journeys.”

     

    On joining the VMLY&R Network, Pooja Jauhari, CEO, The Glitch, added:: “We have flourished alongside WPP in the past 3 years. The founders and I are delighted that we’ve now found a great permanent home for our brand, our company and most importantly, our people. The Glitch is a gender blind, inclusive and progressive high-performance workspace and with this marriage, we’ve found kindred spirits in VMLY&R when it comes to driving the same vision. We’re eager to explore our complementary capability sets for the benefit of our clients’ businesses. With this union, we believe we are in the best position to help our clients be more agile, sharper and ready for whatever the future may bring.”

     

    Added Anil Nair, CEO, VMLY&R India: “This union spells great news for clients looking at building digital-first brands. In addition to cutting edge solutions such as customer experience (CX), commerce , technology, innovation, AI/ML, data, media innovations and good old culture impacting creativity, we will now be able to add new weaponry to our arsenal, including powerful capabilities in brand experience, new-age content, youth  marketing, connections thinking, brand publishing, and live creativity amongst others. This makes us the most relevant agency group in the market with best possible capabilities to help our clients future-proof their businesses and succeed in the new paradigm.”

     

     

  • The Glitch has stepped up to produce a film to spread this message

    The Glitch unveils campaign on elderly care for IAA

    By A Correspondent

     

    Soon after the International Advertising Association (IAA) India Chapter launched its public awareness campaigns to help elders who are most at risk during the lockdown, The Glitch has stepped up to produce a film to spread this message.

     

    Pooja Jauhari

    Says Pooja Jauhari, CEO, The Glitch: “Senior citizens are among the hardest hit during the lockdown. At the Glitch we have a ready set-up to produce all forms of content at the homes of our production and video teams’ homes. I am delighted that we could support IAA in putting out this important message. In these unprecedented times we all need to come together and help.”

     

    Added Ramesh Narayan, Immediate Past President and Area Director – APAC, IAA: “We are proud that our creative community and media friends always rise to the occasion and help promote good causes. This classic example of a film made Working from Home (in about four days) is being backed almost all TV channels like Zee, Sony, Discovery, Network 18, Republic, to name a few. Another example to show that communication is a force for good. The Rotary District will help amplify the campaign on social media through its network of 103 Clubs in the region.”

     

     

  • The agency will handle integrated duties for the brand, expanding its integrated marketing portfolio

    The Glitch bags creative mandate of Diageo brands

    By A Correspondent

     

    Glitch has announced the addition of Diageo’s premium, luxury and reserve portfolios for – Johnnie Walker, Black & White, Smirnoff, Vat 69 along with the reserve and malts of Diageo India.

     

    Extending the partnership with The Glitch, Julie Bramham, Chief Marketing Officer, Diageo India said: “We are delighted to be working closely with The Glitch. We are really excited about building our brands with them in this complex connections’ environment.”

     

    Added Pooja Jauhari, CEO at The Glitch: “As more and more clients trust us with full service creative mandates, we feel confident that our agility matched with our modern creative and cultural mindset is helping solve for real businesses problems. Growing our partnership with Diageo from digital to full service has been extremely exciting and we are committed to partnering with them in achieving their business, cultural and marketing goals.”

     

     

  • OkCupid Launches new digital campaign to celebrate stories of the LGBTQi Community

    OkCupid launches digital campaign, #LoveAtFirstPride

    By A Correspondent

     

    To celebrate stories that come to life everyday, OkCupid has created a video capturing three diverse answers to questions on the app. Every answer presents the joy and freedom experienced by the LGBTQ+ community in their pursuit for meaningful connections. The digital campaign, #LoveAtFirstPride celebrates love beyond binary identities.

     

    Said Melissa Hobley, CMO, OkCupid: “The most beautiful, meaningful and rewarding connections are formed when people are able to identify and are celebrated as their authentic selves. With 13 sexual orientations, 22 gender options and over 3000 questions on the platform, we make sure our users are matched with people on the same wavelength as you. This pride month, we join hands with the LGBTQ+ community to celebrate #LoveAtFirstPride, bringing the joy of love in every shade of the rainbow. Working with the community and the overwhelming response to the film have filled our hearts with joy and hope.”

     

    Commenting on the campaign, Kabeer Kochhar, Founding Partner, The Glitch added: “The #LoveatFirstPride campaign is the manifestation of OkCupid and The Glitch’s core values of inclusivity and authenticity. Our intent was to bring forth real experiences by real individuals, driving home the truth that Love is Love regardless of sexual orientation. We couldn’t have found a better partner to make this film with, because OkCupid’s core philosophy of making meaningful connections cuts across all barriers. We are encouraged by the overwhelming number of heartfelt responses we have received on this campaign, reminding us that when a brand brings forth authentic stories, the impact will always be outsized.”

     

     

  • Saransh Agarwal is being elevated to lead content strategy & business for Flux and will report to Varun Duggirala, Content Chief @The Glitch

    Glitch goes content-heavy with the launch of Flux@The Glitch

    By A Correspondent

     

    Glitch has announced the launch of Flux@The Glitch, a specialised content division. Saransh Agarwal has been elevated to lead content strategy and business for Flux and will report to Varun Duggirala, Content Chief @The Glitch.

     

    Speaking on the launch, Varun Duggirala, Content chief @The Glitch said:

    “Over the last eight-plus years, we have always relied on a core brand insight driven strategy to build brands across platforms and consumers. It is this very thought process that has helped us create effective branded content as a core part of a brand’s value chain, and we have used that learning to come up with an effective yet fluid system that works for brands, for consumers, for creators and for platforms. The beauty of a fluid model is that it will always be in Flux because the world of content changes every day.”

     

    Added Tushar Vyas, Chief Strategy Officer, GroupM: “Flux will be empowering brands by providing powerful meeting point between the consumer and the brand across diverse touchpoints- this brings in a unique layer augmenting GroupM’s capability in consumer insight,  planning and activation. Flux will work closely with GroupM Agencies to deliver effective and engaging content solution for our clients across GroupM in India and beyond.”

     

     

  • The account will be handled out of The Glitch, Mumbai

    Glitch bags digital mandate for Fair & Lovely

    By A Correspondent

     

    The Glitch, a full-service digital agency, has won the mandate for Fair & Lovely, HUL’s skincare brand. The agency will be managing the communication strategy, social media marketing and brand management across digital platforms.

     

    Commenting on the win, Prachi Maroo, Business Director at The Glitch said: “We are extremely excited to get the opportunity to partner with one of the world’s biggest personal care brands. Fair & Lovely adds greatly to our existing personal care category portfolio that we have been building over the past few years. Our aim is to take the brand’s presence on digital many notches higher both across the skincare range as well as the foundation.”

     

    Added Sunetro Lahiri, Creative Director at The Glitch: “Fair & Lovely as a brand has been a marketeer’s study case vis-a-vis getting the grassroots and tactical strategies perfect for years on end. The partnership is extremely exciting for the possibilities and journeys we’re itching to chart out as a creative thinktank.”

     

     

  • Conceptualised by The Glitch, the ad features co-judges and hosts of the show

    TLC India launches ‘Queens of Comedy’ with ‘The Glitch’

    By A Correspondent

     

    TLC India is launching India’s first-ever female stand-up comedy show. Digital agency The Glitchhas created an ad for India’s first-ever female stand-up comedy showon TLC featuring actress RichaChaddha, stand-up comedians KaneezSurka, Rohan Joshi and Varun Thakur. Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch of India’s first-ever female comedy challenge.

     

    Adding more about the campaign, Prachi Maroo, Business Director at The Glitch, said: “It has been a great experience to partner with TLC on a show that really is an effort to level the playing field. It’s a move which will provide a great platform for women to show off their talents without stereotypical criticism. Our attempt here is to use what we hear every day and turn it into motivation for women to participate.  What’s more exciting is that this is just the tip of the iceberg!”

     

    Added Vednarayan Sirdeshpande, Director Audience Development, Female and Family, Discovery Communications India: “The objective of the communication message is to break the typical stereotypes of society but in a funny and sarcastic way. While it is a well- known fact that humour is an individualistic talent irrespective of gender, but on a broader and generalised level – men are perceived and expected to be funnier than women. However, the ground reality is that many women are equally funnier, which is even reflected in our day-to-day conversations. The communication objective is to attribute humour to an individual – an individual that can also be a woman and not always a man. Queens of Comedy is a platform that aims to search for the next big female talent in our country.”

     

     

    Prachi Maroo

  • Conceptualised by The Glitch, the tagline 'We Get It Done' smartly encapsulates the core brand tenets ofexpertise, dynamism and reliability

    Haptik 5.0 app relaunches with a 360-degree ad campaign

    By A Correspondent

     

    Haptik, a personal assistant app and first conversational commerce platform. launched version 5.0 of the app and chose to do so with a 360 campaign with print, outdoor, digital and TVC ads. Conceptualised by The Glitch, the ad highlights a day in the life of a Haptik user. An assembly line of part-human, part-robot assistants, robed in slick suits, choreographed to perfection to an upbeat tune, ensure user’s every wish is fulfilled in a jiffy, which mirrors the exceptional customer experience offered by Haptik through swiftness of service, that is sure to turn every new user into a loyalist.

     

    Speaking about the re-launch, Aakrit Vaish Co-Founder & CEO at Haptik says, “I believe a great video is critical to the success of a consumer internet product marketing campaign. Since the start of the company, I have personally tried to get one made and failed 5 times. Finally, we have one that resonates with everything the brand stands for and we can all be proud of. The Glitch team has lived up to our high expectations as a true video first agency, and we are very excited about using this asset for a long time to come.”

     

    Adding more about the campaign, Petal Gangurde, Creative Director at The Glitch said, “To build the Haptik brand story we chose young, vibrant, urban style cues that demonstrate the fundamentals of technology-driven, efficiency-focused service excellence, while indulging the cool quotient. Therefore, brand communication drives home the role Haptik plays in our lives – Haptik is the intelligent, intuitive assistant you have always dreamt of – the kind that works round-the-clock; simplifies your life and always has your back. The campaign creatives in print and outdoor, also plays a key role in demystifying the lifestyle management value proposition of the app while also showcasing its benefits and ease of use.”

     

  • She comes with a vast array of experience of over 12 years in companies like Unilever, JWT, Contract Advertising and World Wide Media

    Pooja Jauhari promoted as CEO at The Glitch

    By A Correspondent

     

    Pooja Jauhari

    The Glitch has announced the elevation of Pooja Jauhari to the post of Chief Executive Officer with immediate effect. In this new role, Pooja will be taking charge of all the agency business nationally and will help carry the company vision forward as they expand into newer markets both locally and internationally. Pooja was leading the Strategy & Business function prior to this in her role as Vice-President, Client Strategy at Glitch. She comes with a vast array of experience of over 12 years in companies like Unilever, JWT, Contract Advertising and World Wide Media.

     

    Speaking more about the new appointment, Rohit Raj, Co-Founder & Right Brain at The Glitch said, “Pooja has been a key part of our evolution & growth as an agency and has been taking decisions and moving the company forward the way we would have and sometimes better than we would have. We feel very fortunate to have someone as talented as her to run the company and this frees up time for us as founders to concentrate more on our core areas of expertise and help scale the company further.”

     

    Varun Duggirala, Co-Founder & Left Brain at The Glitch further added “At its core Glitch has always stood for disruption in the advertising landscape and as we expand further the need is to have someone at the helm of affairs who unleashes this disruption with a strong strategic and business focus. So it was a no brainer to have Pooja take over this role to lead the charge for Glitch as our CEO.”

     

    Adding more about her role, Pooja Jauhari, CEO at The Glitch said, “We are in the business of impact driven advertising, we help clients sell their products and not just talk about them. The fact that today I get to grow, evolve with and lead the most diverse set of creative and strategic talent helps make this stint exciting and challenging. I look forward to continue working with the founders and taking forward our collective vision.”

     

    With offices in Mumbai, Delhi and Bangalore, The Glitch manages close to 50 accounts across industries including brands like Lakme, Whisper, Kurkure, Lifebuoy, Lay’s, Pears, Cornetto, Set Wet amongst manyothers.