By Our Staff
Ashwini Deshpande, Co-Founder & Director, Elephant Design, was one among the select designers globally, to create a poster by the Emirates International Poster Festival on the theme, ‘Connecting Minds, Creating the Future’, in celebration of human brilliance and achievement. EIPF invited 192 designers from 52 countries to reflect on the theme.
Commenting on her participation through The Design Alliance Asia, Deshpande said: “As we have lived through ‘virtual’ relationships, transactions and even art, I wanted to express the magic that can only happen in the real world. Discovering how ‘Yellow’ of hope and ‘Blue’ of vastness merges to become the green of prosperity can only be experienced as water colours connect on paper. My interpretation of the theme was an abstract version of Buddha which is pure serendipity as I believe in the ‘middle path’ as described by Gautam Buddha.”