MxMIndia

Tag: The Crayons Network

  • Crayons will handle the chain’s creative responsibilities

    WelcomHeritage to use Crayons… the agency, we mean

    By A Correspondent

     

    WelcomHeritage, the ITC hospitality brand, has appointed Crayons Advertising to handle its creative responsibilities.

     

    Talking about the plans, Abinash Manghani, CEO, WelcomHeritage said: “Plans to revamp the brand are underway and we have selected Crayons as they have worked with ITC Fortune for long. Despite the current crisis that the hotel industry is going through, there are good signs for heritage properties. People are looking at properties that are niche, secluded or away from crowded areas, in natural surroundings and that’s where WelcomHeritage fits in well.”

     

    Added Ranjan Bargotra, President, The Crayons Network: “It is great to add another brand from the prestigious ITC stable. He added that people are looking at short drive holidays that are safe yet promising great experience and we are going to capitalise on this. We are working on bringing out the splendour of properties and the rich (quite literally) experience for the travellers.”

     

     

  • Delhi Capitals will sport the brand logo on the back of the player’s jersey

    APL Apollo hires Crayons Network for integrated ad campaign

    By A Correspondent

     

    APL Apollo has announced its sponsorship with Delhi Capitals this IPL season. As a part of team association, Delhi Capitals will sport the brand logo on the back of the player’s jersey.

     

    To leverage the association, APL Apollo has appointed The Crayons Network as its communications creative partner. The brand plans to use all possible communication mediums to get the best out of this tie-up.

     

    Said Sanjay Gupta, CMD, APL Apollo Tubes Limited on associating with IPL and Crayons Communications: “We at APL Apollo are gearing up for the next level of brand communication. The company has come up with the theme – ‘Inner strength’ which relates to the company’s core values and products. The theme also communicates the sporting and fighting spirit of a sportsman. IPL is the heartbeat of nation and to win you need not just strength but an inner mental resilience too. Akin to infrastructural needs vis a vis steel, the inner strength of players is pertinent to fight back and give their best during the game. In this journey, we wanted to partner with an agency that is aligned to our vision and Crayons Network demonstrated a strong understanding of our product and business and presented fitting ideas. We look forward to a long association with Crayons.”

     

    Added Ranjan Bargotra, President, The Crayons Network: “It’s not often that you get to work with a category leader whose ambitions don’t just end with number one spot. We are excited to be partnering such a brand and to tell its amazing story. IPL is just the first step in this journey of building Brand APL Apollo and there is lot more to come.”