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Tag: The Content Lab

  • To bring in creative marketing solutions

    The Content Lab appoints Prateek Mehta as CD

    Digital marketing agency, production house and content studio, The Content Lab has appointed Prateek Mehta as Creative Director (CD.

    Mehta has worked in the past with the likes of Mindshare India, Mullen Lowe Lintas, L&K Saatchi and Saatchi and BBDO Vietnam. “We look forward to having Prateek along on our journey to become a fully integrated agency, with a special focus on content solutions. His extensive experience, strategic acumen, leadership and vision will undoubtedly play a pivotal role in propelling The Content Lab to new heights,” said Vaibhav Mehta, Founder and CEO of The Content Lab.

  • To foster effective creative thinking

    The Content Lab appoints Karthik Krishnan as ECD

    By Our Staff

     

    Digital marketing agency and content studio, The Content Lab has appointed Karthik Krishnan as the new Executive Creative Director (ECD). His appointment reinforces the company’s commitment to fostering effective creative thinking and inventive campaign planning for partner brands, and robust growth across India and internationally.

     

    Said Vaibhav Mehta, Founder and CEO of The Content Lab: “Karthik will help shape our future as a fully integrated agency and content studio. We look forward to doing some exceptional work with him on board, as he not only leads the creative vision of the company but also guides and inspires the younger talent to greater accomplishments.”

     

  • The Content Lab is Mumbai-based content studio and digital marketing agency

    Content Lab film for Kirtilals

    By Our Staff

     

    Mumbai-based content studio and digital marketing agency, The Content Lab, has developed a film for diamond jewellery brand Kirtilals.

     

    Said Vaibhav Mehta, Founder, The Content Lab: “It’s great when a brand trusts us with the creative onus of imagining a storyline and bringing to life their vision. From the production perspective, it was extremely important to have a fine balance between the contemporary and traditional – from set design, casting, costumes, the smallest of nuances were meticulously chosen.”

     

    Added Seema Mehta, Creative Director, Kirtilals: “Diamonds are known to make important milestones in our lives memorable, spark sheer joy, and embody familial stories of generations. That narrative has been heard time and again. With this film, we wanted our audience to look beyond the jewellery alone. We wanted them to look at marriage and relationships with another eye where implicit mutual support of both is key. We hope this message resonates with our young clients who are embarking on life with their partners, and will remember us as a brand who truly gets them.”