MxMIndia

Tag: Tgthr

  • Campaign conceptualised by Tgthr ad agency

    Reckitt’s Robin Fabric Whitener makes a comeback

    Reckitt’s Robin Fabric Whitener has relaunched a product designed to revive whites in wardrobes.

    Commenting on the launch, Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt South Asia said: “At Reckitt, we are consistently working towards innovating our product portfolio to provide consumers the best solutions for their everyday needs. We understand that consumers often hesitate to wear or buy white clothes due to the challenges of maintaining their brightness and cleanliness. With the launch of Robin Fabric Whitener, we are dedicated to reversing this trend, offering consumers a superior solution that not only simplifies the cleaning process but also restores the radiant shine of white fabrics and removes stains. We are committed to empowering our consumers to wear their whites with pride and confidence, redefining their laundry experience.”

    Added Aalap Desai, CCO & Co-Founder, Tgthr: “In everyday life, whites are not the first, second, third, or fourth choice in a person’s wardrobe. It’s something that’s just out of reach because of the trouble in keeping whites, white. With #PehnoPhirseWhite, we want the act of wearing white everyday not to be something out of the ordinary, just like any other colour. The combination of our catchy tune and the confidence that the product bestows is what will make this launch shine.”

  • To head the business and to integrate media services

    Tgthr onboards Rahul Vengalil as CEO and Co-Founder

    By Our Staff

     

    Rahul Vengalil
    Rahul Vengalil

    Tgthr has onboarded Rahul Vengalil as CEO and Co-Founder to head the business and to integrate media services.

     

    As CEO at Tgthr, Vengalil will lead client relationships and business across the units. He will also take forward the agency’s promise of a full-funnel approach by integrating media services into the agency offerings, bringing to the forefront his decades of experience in handling media.

     

    Aalap Desai
    Aalap Desai

    Said Aalap Desai, CCO and Co-Founder Tgthr: “We don’t become a full-funnel agency by just calling ourselves ‘full-funnel’. We can only achieve it by having people who not just come with that expertise but command that expertise. Rahul is exactly that. Why he belongs at tgthr, more than anywhere else, is because he has the head to drive business and has the heart to care about people, too.”

     

    Added Vengalil: “Tgthr has already earned a reputation as a place where happiness meets creativity to produce extraordinary results, setting the foundation for an exciting journey into the future.  We aim to simplify the complexities of today’s diverse mediums and the ever-changing technology. My intent is to guide our clients through the dynamic advertising landscape and not just create compelling brand stories for them but also help distribute them. A rehaul of the old ways of advertising requires radical thinking, ingenuity, and passion, which can only be enabled in an ecosystem like Tgthr.”