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Tag: Terribly Tiny Tales

  • To roll out Season 4 of its flagship web series – Butterflies

    Terribly Tiny Tales teams up Hershey’s India

    By Our Staff

     

    Terribly Tiny Tales (TTT), storytelling collective platform, rolls out Season 4 of its flagship web series, Butterflies, in collaboration with Hershey’s India to earmark Valentine’s Day this year.

     

    Commenting on the launch of Season 4, Anuj Gosalia, Founder & CEO of TTT, said: “Butterflies is a celebrated web series by TTT. Our audience, year after year, on Valentine’s Day awaits a new season with bated breath. This year is special because we’re doubling down on our partnership with Hershey’s to make Season 4 bigger and better. Every film, this season, will take the audience through a heart-warming journey of love, connection and that special Butterflies moment. Hershey’s is one of the world’s most loved chocolate brands and we want to strengthen their incredible growth in India by creating stories and moments that are entertaining, engaging and relevant. Season 4 stories give audiences a chance to interact with the brand over stories that truly touch a chord. ”

     

    Added Ankit Desai, Marketing Director, Hershey India: “With our iconic brand HERSHEY’S, we aim to explore collaborations that resonate with our audience, while enabling them to celebrate togetherness with their loved ones. Valentine’s Day has always held a special place for our consumers, and with our premium, indulgent range of chocolates, we want to make their bonding moments even more special. Valentine’s Day is symbolic of expressing love to all your loved ones, coined as #YourForevers . Through our association with Terribly Tiny Tales we want to convey to our audience that, like our indulgent range of chocolates, love comes in all shapes and forms, be it with your partners, your spouse, your mother, or your best friends . Season 3 of Butterflies was a huge success, with Terribly Tiny Tales amping up our game with rich storytelling and flowery plots. We hope that with this collaboration too, we are able to engage our audiences with heartfelt content.”

     

  • To campaign for their office stationery with a tagline 'Carve Your Niche'

    HQ by Navneet and Terribly Tiny Tales collaborate

    By Our Staff

     

    HQ, the office stationery brand of Navneet Education, has joined hands with Terribly Tiny Tales (TTT) to launch a campaign for its stationery products. The campaign is titled ‘Carve Your Niche’.

     

    Speaking about the collaboration with TTT, Abhijit Sanyal, Chief Strategy Officer said: “We have taken a unique path to throw light on how journals and diaries can go beyond just writing day to day notes. Terribly Tiny Tales (TTT) have captured our message beautifully through their everyday-life-stories. This will hopefully inspire everyone to take a pause and pen down their thoughts while unleashing their creativity. We want our consumers to be delighted with the overall writing experience. There are not many brands offering products specifically for this niche space and at Navneet Education, we believe in creating products that someone with an inherently good taste would appreciate.”

     

    Added Anuj Gosalia, CEO, TTT: “TTT is a community that celebrates writers, creators and stories. Partnering with Navneet Education for their brand HQ has been the most organic and incredible association. With a custom template to bring the ruled lines of HQ journals into our stories, every piece of content celebrates the power of the written word. These premium journals have a perfect home within the TTT community and we look forward to a long and memorable partnership with the team at Navneet.”

     

  • The campaign seeks to bring the bathroom into focus as the centerpiece of the home

    Kohler partners Terribly Tiny Tales in latest brand campaign

    By A Correspondent

     

    Kohler India’s latest marketing initiative, “Dream in Kohler”, invited people to share their ideas on what their dream bathroom looks like.To bring its message home to consumers, the company has released three television commercials made in collaboration with Terribly Tiny Tales (TTT), a popular online micro-fiction platform.

     

    Expressing his enthusiasm on the partnership, Salil Sadanandan, President K&B Kohler South Asia & EMEA said: “Kohler is known for making bold statements whether it’s in our products or the way we take them to market. This is yet another industry first consumer activation from Kohler. We have chosen to be unconventional in partnering with a micro fiction platform like TTT rather than an advertising agency. They have managed to convey the central message of Dream in KOHLER – i.e., to make the bathroom the centerpiece of every customer’s home – in an engaging yet witty manner in the TV commercials,” he said.

     

    Added Chintan Ruparel and Anuj Gosalia, Co-Founders of TTT: ”We’re keen to partner with the world’s best brands on great storytelling, but we find the agency model and system a little outdated. That’s why we don’t ‘service’ them, we collaborate with them. Kohler had already partnered us on one such collaboration for the digital medium, which is our domain. So when they asked us to have a go at their mainline campaign, we made an exception because they’re great people to work with, and share the same passion and enthusiasm about having a good story at the heart of whatever they make.”