MxMIndia

Tag: TELiBrahma

  • The partnership will enable Sandesh to bring interactive print content 'Live' on readers' mobile

    Sandesh to augment editorial content powered by TELiBrahma

    By A Correspondent

     

    TELiBrahma, mobile advertising solutions company specializing in augmenting real world context with digital engagements, has announced its partnership with Sandesh – to bring interactive print content LIVE on readers’ mobile.

     

    The partnership will allow Sandesh to augment their editorial content across all editions. Sandesh is one of the most widely read Gujarati newspaper. Sandesh Smart, powered by point of TEliBrahma is a visual recognition technology for the publishing house. By integrating augmented reality, Sandesh will be the first and only Gujarati daily to bring interactivity to static print pages with 3D models, videos, slideshows, social media connect, links to download content and emphasize the importance of connecting print publications with digital engagements through mobile.

     

    “This partnership will allow static print content come Live on readers’ mobile,” said Parthiv Patel, Managing Director- Sandesh, adding, “It will definitely add excitement to print content; we see a great opportunity for brands to leverage the same too. TELiBrahma has helped us develop a robust application with one of the best user experience.”

     

    PR Satheesh, Principal, TELiBrahma said, “We are extremely excited to partner with Sandesh, one of the leaders in the print media space and we believe this will add tremendous value to their readers. Sandesh Smart app powered by POINT of TELiBrahma is a way to connect physical world with exciting digital engagements.”

     

  • Brandclub will enhance media efficiencies by targeting consumers who are within the vicinity of the retail outlets

    TELiBrahma launches Brandclub

    By A Correspondent

     

    Mobile advertising solutions company TELiBrahma has launched Brandclub, a digital media closest to Point of Sale to enhance media efficiencies by targeting consumers who are within the vicinity of the retail outlets.

     

    Brandclub enables retailers to cross-leverage partner network to increase and engage the walk-ins. Brandclub will offer consumers the best shopping experience at a given shopping destination. They can get relevant information about new arrivals, coupons, menus, offers and other promotional content from the store they are in, as well those nearby.

     

    Upon connecting to Brandclub through Wi-Fi or Bluetooth, consumers can access the above information right on their mobile phones without having to download any application.

     

    Retail Brands can benefit from Brandclub by engaging deeper with serious shoppers and also generate additional walk-ins from the participating brands in their cluster. Brandclub can deliver reach to consumers within the proximity, with the commitment of a reach to eight-times the footfalls at fraction of the cost of other media; this in addition to increased targeting, interactivity and measurements possible.

     

  • Star TV has tied up with Buzz, a free mobile engagement platform from TELiBrahma

    Star Network creates Buzz

    By A Correspondent

     

    Star TV has tied up with Buzz, a free mobile engagement platform from TELiBrahma which allows subscribers to view 30-60 sec clips of popular channels such as Star TV, Star World, Star Movies, Star Gold, Channel V etc.

     

    The Buzz platform delivers contextual content and engagements such as movie listings, music video, deals, branded content etc at no cost to users. Buzz hotspots are available at 1,200 locations across India and include favourite hangout places like Cafe Coffee Day, Barista, malls and supermarkets. To connect to Buzz, the user has to turn on their mobile’s Wi-Fi or Bluetooth to receive information, messages and offers.

     

    Commenting on the tie-up, Gayatri Yadav, Head of Marketing, Star TV said, “Our partnership with Buzz has been a great venture. Through Buzz our viewers have access to their favourite Star Network promos. This is also great way to be in direct touch with our consumers where they have the convenience to choose the information they wish to access.”

     

    Ravi B R, COO and Co-founder, TELiBrahma said, “We are happy to have on board with us the prestigious Star Network. This has given us yet another opportunity to deliver varied, exciting information to our users. Brands are slowly able to understand the importance of location based service providers delivering rich media content and how effective they can be as a marketing tool.”

     

  • For its November issue, Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app

    Maxim India creates augmented reality experience through TELiBrahma

    By A Correspondent

     

    The November issue of Maxim India decided to bring the Cover Page to life by using the most successful augmented reality technology of TELiBrahma. It enables Augmenting the real world with digital engagements in order to deliver unique and interactive experience for the readers.

     

    Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app – World’s lightest augmented reality browser available across iOS, Android, Windows, Blackberry, Symbian and Java mobile phones.

     

    When users scan the cover page of the Maxim India from their camera enabled feature phones, smartphones or Tablets using the intARact app, the cover page editorial comes alive into an interactive experience. Through this users will be directed to exclusive videos and slide shows of Lisa Haydon. Users would also be directed to mobile site; social media connect and watch the previous cover page videos of Maxim.

     

    Commenting on the tie up Piyush Sharma, CEO, Maxim India said “Maxim being the ultimate celebration of being a guy, and being young at heart blends seamlessly with a strong personal medium such as mobile. And our alliance with TELiBrahma is a natural alliance of two leaders in complementing industries. We definitely are expecting great results for both our brands and above all the end users. We strongly believe that going forward our association will go beyond providing robust and measurable engagement and ultimately together we will be able to deliver our advertisers a total performance oriented return on their investment. I would like to congratulate entire TELiBrahma team for their great foresight and perfect first execution with the augmentation of our November 2012 issue.”

     

    Narasimha Suresh

    “We are happy to partner with Maxim India. Augmented reality allows traditional forms of media to life by driving them into exciting fresh digital content. It also offers a unique opportunity for media houses to integrate static print communication with the digital content, thereby making print as the real spring board for Digital ++.It also allows the publisher to retain continued interest in the print product throughout the shelf life of the product,” said Narasimha Suresh, CEO & Founder, TELiBrahma.

     

     

  • The mobile, as a handheld device, is a lot more personal and contextual. Advertising on this medium thus cannot be the same as on the internet

    The Anchor: 4 challenges hampering mobile advtg growth

    By Narasimha Suresh

     

    #1 The mobile, as a handheld device, is a lot more personal and contextual. Advertising on this medium thus cannot be the same as on the internet. A promotional ad that is sent to a handheld device can excite. But if it does not, it can create more harm to the brand. Thus, contextual and relevant marketing is missing, and this is the foremost challenge.

     

    #2 The current inventory and mechanism available does not address the advertising issue for mobiles. The banner advertising or SMS might not be relevant at all times. There are clearly not too many options that are available or that an advertiser can leverage.

     

    #3 Brand marketers do not know how to measure the impact of mobile advertising. Advertisers need to engage consumer not only through content but also through context. The mobile advertisement should not be a push, but pull consumers. Since this is all about advertising on handheld devices, the advertising needs to target the person there and then. If a person is checking out a product, the offer or advertisement about the product or category should reach them immediately.

     

    #4 There exists an ecosystem problem as well. The penetration of 3G and smartphones is still limited. If 3G spectrum is present, the network is too slow. Smartphones are priced highly, and thus limit the reach.

     

    Narasimha Suresh is CEO and Founder of TELiBrahma.

     

  • Mr Satheesh will spearhead the company's revenue opportunities and oversee the marketing and brand building of the channel

    PR Satheesh joins as President, Travel Trendz TV

    By A Correspondent

     

    PR Satheesh, who recently quit as the President of the mobile solutions company TELiBrahma, has joined Travel Trendz Tv as its president.

     

    Mr Satheesh will spearhead the company’s revenue opportunities acrossIndiaand rest of the world. He would also be overseeing the marketing and brand building of the channel, along with giving strategic inputs in the content creation and distribution space of the channel.

     

    Talking about his role, Mr Satheesh said: “I am excited to be part ofIndia’s first travel channel that plans to projectIndiato Indians and foreign nationals – the true culture, history and diversity ofIndia.”

     

    He has been instrumental in taking TELiBrahma from its nascent stage to a high growth stage, and was part of their recent Series C fundraising efforts from Intel Capital. He had also set up and managedIndia’s first IN Store TV Network Tag Media.

     

    Mr Sateesh has worked with Zee Network, Deccan Chronicle and The Asian Age in the past.

     

    Talking about Mr Satheesh’s appointment, Abdul Azeem, CEO & Executive Director of the company which is promoted by the Agri Gold Group said: “We have found an ideal partner in Satheesh. He brings with him decades of experience in the industry, along with great passion and entrepreneurial mind-set that will go a long way in carving TTTv’s passport to success.”

     

    He added that PR Satheesh joining the company has added a fillip to the efforts of the channel in showcasingIndiain its true spirit towards promoting global travel and tourism in its real spirit.

     

    TTTv has also recently appointed Som Banerjee as the Channel Head. Banerjee comes with an experience of creating content across genres such as sports, travel, fiction and reality. A graduate in Philosophy from thePresidencyCollege, Kolkata, he is a multi-brand and a multi genre professional with over a decade of work experience.